If you want to know how to get YouTube sponsorship, this is the right article to read.
It explains all about how sponsorship works on YouTube and exactly how to get sponsors on YouTube.
Chances are, if you’re reading this right now, you’re a growing Youtuber wondering how to get sponsored on YouTube.
That’s a question asked by thousands and it doesn’t have a simple answer.
These days, most content creators rely on sponsorships to make money from YouTube.
Mind you, you don’t even have to have a big channel to start making money this way.
So, if you have a small YouTube channel, there’s good news, because the option is still available for you.
Today, we are going to tell you exactly what you need to do in order to get sponsored on YouTube and we will also be covering some FAQs on the topic.
Requirements to Getting Sponsored on YouTube
Mark that down as a FAQ, because so many people have asked this question.
Sponsorships deals are made directly between influencers and brands, so really, there are no official requirements for getting sponsored on YouTube.
The brand who approaches you will have their own requirements.
Usually, the more successful and professional your YouTube channel is, the easier it’s going to be for you to get attract lucrative sponsors.
You Need to Create Quality Content
When brands are looking to sponsor influencers, they are searching for channels that are capable of offering them a return on their investment.
This means most brands are looking to partner with influencers who know what they’re doing and can create quality content that pulls their subscribers in and keeps them engaged.
With that thought in mind, you will want to make sure the content on your channel is entertaining, high quality, and relevant to the brand you’re wishing to partner with.
If you post videos that have been badly edited and are all around unprofessional or have nothing to do with the brand you’re trying to land, then you will find it harder to land a sponsorship.
Put some time and effort into your YouTube channel. If you want to make it big and land a sponsorship, then you need to keep your YouTube channel in tip-top shape.
In fact, before you reach out to any brands, go through your channel, and make sure everything is high quality.
Also See: Best Side Hustles for Men to Make Money.
Build Your YouTube Channel
Brand will be looking at your channel’s metric in order to decide if you’re fit for their sponsorships or not.
What this means is that you need to put a lot of effort into building your channel so that you have a real community following.
Encourage your viewers to interact with you and like your videos – encourage them to comment and don’t forget to hit that subscribe button.
Now, most brands don’t put too much focus on the number of subscribers you have, but it still helps to have a good amount of them.
Try to engage with your subscribers and nurture your community. Brands will look at you and see this as evidence that you are able to influence people to make purchases or take actions based on what you have recommended.
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Types of Sponsorships on YouTube
Sponsorships are available in a variety of shapes and sizes, and some of them are going to be easier to land than others.
Here’s a list of the main types of sponsorships you will more than likely come across:
These are the type of sponsorships everyone wants on YouTube. When you have a paid sponsorship, a brand will be paying you a flat fee for advertising their service or products in your videos.
Brand’s may also ask you to create or be featured in videos that are on their channel. Paid Sponsorships can be something as simple as mentioning a certain product in your video.
For a higher fee, brand may ask you to create full videos focused on their brand or at least devote a section of your videos talking about their brand.
Channels with 10K+ subscribers will find it easier to land paid sponsorships than smaller channels that have under 10k subscribers.
As your subscribers grow, the amount of paid offers you get will more than likely increase.
With this form of sponsorship, brands will provide free products to influencers who will promote them.
In return, the influencer will feature the product in product reviews, unboxing videos, or tutorials via their YouTube channels.
If you’re a small influencer, it will be easier for you to land product sponsorships than it would be to land paid sponsorships.
When you’re looking for product sponsorships, make sure you focus on brands that are related to your niche.
Don’t go out there and try to promote product you know won’t be interesting to your subscribers.
For example, if you’re running a makeup channel, you don’t want to promote video games, you will want to reach out to brands that are selling beauty and skincare products as they are more likely to catch your audiences’ attention over video games.
Affiliate sponsorships are also each to get. As an influencer, you can make some money as long as you manage to find the right affiliate programs.
When you sign up to affiliate programs, you’ll have brand giving you an affiliate link or a discount code, which you will put in the descriptions of your videos.
Each time one of your viewers clicks the link and moves forward with a purchase, you will receive a certain percentage from that sale.
Whether you are new to Affiliate marketing or not, the following articles right on this Kingged.com website will help a lot:
- Affiliate Marketing Success Tips For Beginners
- How To Succeed In Affiliate Marketing Without a Website
- How To Make Easy Money Online Doing Affiliate Marketing
- Best Paying Affiliate Marketing Programs For Beginners
How to Get YouTube Sponsorships
There are various ways to go about getting your channel sponsored on YouTube.
Leave Your Business Email
If you’re a content creator who is busy, and you don’t’ mind waiting for brands to come knocking on your door, make sure you leave your contact information in your About section of your YouTube channel.
We recommend creating a special business email just for this. This way, sponsorship emails will be kept separate from any communications you may receive from viewers and subscribers.
If you have a large channel, you may get a lot of offers for sponsorships in your email.
Make sure you carefully research all of them and only respond to the ones that seem reasonable and legit.
Reach Out to Brands
If you don’t want to wait around, and you have some specific brands you’re aiming for, then you can contact them directly.
You will want to reach out to the marketing department – you can usually find the marketing departments contact information on the brand website.
This can be an effective way for you to get sponsorships, but you have to realize that many influencers may be doing the same thing.
So, in order to avoid getting lost, try to make your email stand out from all of the others – you can do this by writing a subject line that will grab their attention.
Make sure your email is professional, polite, and to the point.
In order to get brands interested in your YouTube channel, make sure you do your research and offer them metrics about your channel.
Also, try to only go for those brands who will have a strong link to the content on your channel.
In your email, you may want to focus on what makes your channel and your content a good fit for their brand.
Should You Buy Fake Subscribers?
In case you aren’t aware of it, there’s service out there that will allow you to buy subscribers – those are fake subscribers and whatever you do, you shouldn’t buy fake subscribers.
Sure, it may feel good to get a rapid boost in subscribers, but it’s not going to reflect in your views and engagement and potential sponsors will more than likely notice those inconsistencies. Starting out fake is not the way to go.
What are YouTubes Content Rules?
That’s a good question, because if you really want to get sponsored on YouTube, then you obviously need to follow their rules to the T.
YouTube, along with the brands you work with will take abusive, inappropriate content seriously.
In fact, if you break any of YouTubes rules, this could end with your account being suspended and that’s the last thing you want. Your sponsorship would also disassociate from your channel.
So, regardless of the type of channel you have, always follow the rules, be respectful and build a legit reputation. When you stick to the rules, this will help you land a good sponsorship.
As for YouTubes content rules, avoid uploading videos, artwork, and music that you did not create or you have not been authorized to use as this could result in a copyright violation.
If you’re using content on your YouTube channel and you did not have permission, the copyright owner can submit a takedown request and have the content removed.
You should also avoid adult-themed content and do not post content that bullies other people.
As this article has shown, getting a YouTube sponsorship doesn’t have to be hard.
It can just be as simple as making sure you follow YouTubes rules and do everything by the book, and it’ll be an easy road for you.
This article also went further to explain how you can get sponsors on YouTube easily.
Create high quality content and ask your viewers to post comments – before you know it, you’ll be on the road to success, just like all of the other influencers on YouTube.