No matter what type of industry you may be doing business in, you’ve probably heard about a little thing called “email marketing” or “email newsletters”. So how can you benefit from this type of marketing, even though you may not be in an industry typically associated with the internet technologies of 2015?
Well, that is the easiest part, apparently. This article will provide some street-wise tips and tricks of the trade from a home-based email marketing expert, Jason Lee, who says he can build an email list of three thousand subscribers in less than 30 days and show you how to make profit from your email list by contacting them over and over again until they buy.
The Money IS In The List
Now, you’ve probably heard the saying ‘the money’s in the list’ right? Well the fact is this is very true for many companies who have built up a decent size base of leads. For example car dealerships are extremely active with building their lead databases and marketing to them both online and offline.
Any other business you can think of has likely done some type of marketing, so naturally everyone has heard of email marketing. But how does it really work, and how can you use it to grow your business?
First, here is a brief outline on how email marketing actually works.
When a potential customer (or visitor to your website) subscribes to your ‘newsletter’ via a simply email signup form, you can instantly them all at once from a single system. Over time, many businesses are able to quickly build email subscriber lists in the hundreds of thousands or even millions. For a small local business, it might only add up to 1,000 new subscribers per year, but that is still a really great start!
OK, that sounds easy enough, but …
How do you actually CONVINCE people to subscribe?
Also, once you have built up some email subscribers, how do you actually profit from it? No matter what type of business you are in, the fact is you likely have valuable knowledge you can share with your potential customers to entice them to become a subscriber of your email list. This is nothing short of shameless bribery, but if done well it can produce extremely good results. So basically, step one is to convince them to subscribe, so you offer them something free in exchange for subscribing. This is usually an info-product of some type such as a coupon download, a whitepaper, or ebook or free report.
The main point is to provide value in exchange for the email address, so much value that your perfect customer would consider it a more than fair deal. In fact, if you target your offer really well, you will even find that you can generate raving fans. So just make sure that you provide value with the free gift you offer for subscribers and then deliver it to them so they feel satisfied.
Setting Up ‘Automated Followup’ Campaigns
So, with step two you will be contacting your email subscribers regularly to stay in contact and remind them of your great offers. The easiest way to do this is by setting up what’s called an ‘automated followup’ campaign where each subscriber will receive an email in time with when they signed up, and it flow through a pre-configured series of these emails, sending them at the appropriate daily intervals and doing all the followup for you hands-free. Once you setup these emails to be delivered every week or month for the first year, you will have your own automated email marketing system working for you behind the scenes so you can focus on generating new subscribers.
Staying In Touch With Your Subscribers
Another way to carry out step 2 of staying in contact with your subscribers, is by emailing them anytime you feel with updates, a monthly newsletter, or new coupons, etc. This is a great way to not only followup, but also stay relevant to what may be happening now in their town or in the world. So keep in mind, although you can choose only one method of following up, manual or automated, but you should really be doing both.
Getting More Subscribers
Step 3 of your plan should then be primarily driving new subscribers and building your list. Once you have started getting subscribers and know your system works, and can see the automated email followups going out, and have sent a manual followup for yourself, then you are ready to do step 3.
You should start to focus 90% of your efforts on driving visitors to your email marketing subscribe form. You will need to use advertising to drive traffic to your website so they can use your subscribe form and become a subscriber. Where can you get traffic? The same places as anywhere else you may try to advertise! You can advertise online or use other methods such as flyers, postcards, or even word of mouth – the point is to just get people to your subscribe form to get the free gift.
So.. you might be asking yourself…
How fast can this be done and how fast can you start to see results from it?
This is simply a numbers game. The more subscribers you can generate daily, the faster your database will grow, and the faster you will start to see results. It also depends on your industry. Someone selling realtor services might need much longer followups than someone selling organic milk delivery services… to finally get a sale from a subscriber…. simply because people buy homes less often than they buy milk. You also have to consider how many subscribers you have, because the bigger your email list, the more sales per month you should be generating from it.
For many companies, these email lists are a highly valued asset. These databases of potential leads can produce sales on autopilot if handled correctly. These email marketing systems and services provide one of the most affordable ways to stay in contact with your potential customers (or leads) and be at the top of their mind when they are finally ready to buy.
The bigger and faster you can grow your list, the more sales per month you will be generating in income simply from “following up” via email. Keep this in mind when you strive for the long-term goal of building your list over time. The end result will be worth the long-term effort if you can stick with it and build a huge list.
Rinse and Repeat
Now that you have a general education about how email marketing works, and now that you have read this article, the trick is to actually get out there and do it! Stick with it, because in 5 years time from now you will certainly be glad you started using email marketing.