Content marketing is the norm for both online and offline ventures today. Its works like salesmanship and follows a natural process. It will not be out of place to state that smart content marketing is salesmanship in print.
A content marketer should be smart with strategies that will attract traffic, generate leads and close sales. However, becoming a smart content marketer is easier said than done as most marketers today never get to build on the basics of what the content marketer must do to close sale and maintain customer loyalty.
Here is what I think every smart marketer must do to define who they are:
Attract the attention of the prospect – Smart content marketers attract traffic for conversion and they do this through writing articles, creating videos, recording podcasts, publishing ebooks, etc. to meet the yearnings of the target audience.
Engage the interest of the prospect – Smart content marketers ensure they spark the desire of their offers in the mind of their customers. This is achieved by consistently delivering valuable content over time because a lot of things yields for the attention of prospects.
Inspire the prospect to take action – Smart content marketers are great copywriters. This skill enables them to turn fans into customers. After attraction and engagement, the content marketer will use his copywriting skill to inspire prospects the call-to-action naturally.
Provide on-going post sales content – Smart content marketers don’t stop after sale is made to prospects. They keep on providing customer focused content that will ensure that customers make repeat purchases. The aftersales content can woo customer loyalty and help you get valuable referrals.
These are my ideas of what smart content marketers do. They help to define who a smart content marketer is. Now, in your own opinion, who is a smart content marketer?