Who Is a Smart Content Marketer To You?

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Content marketing is the norm for both online and offline ventures today. Its works like salesmanship and follows a natural process. It will not be out of place to state that smart content marketing is salesmanship in print.

A content marketer should be smart with strategies that will attract traffic, generate leads and close sales. However, becoming a smart content marketer is easier said than done as most marketers today never get to build on the basics of what the content marketer must do to close sale and maintain customer loyalty.

Here is what I think every smart marketer must do to define who they are:

Attract the attention of the prospectSmart content marketers attract traffic for conversion and they do this through writing articles, creating videos, recording podcasts, publishing ebooks, etc. to meet the yearnings of the target audience.

Engage the interest of the prospectSmart content marketers ensure they spark the desire of their offers in the mind of their customers. This is achieved by consistently delivering valuable content over time because a lot of things yields for the attention of prospects.

Inspire the prospect to take actionSmart content marketers are great copywriters. This skill enables them to turn fans into customers. After attraction and engagement, the content marketer will use his copywriting skill to inspire prospects the call-to-action naturally.

Provide on-going post sales content Smart content marketers don’t stop after sale is made to prospects. They keep on providing customer focused content that will ensure that customers make repeat purchases. The aftersales content can woo customer loyalty and help you get valuable referrals.

These are my ideas of what smart content marketers do. They help to define who a smart content marketer is. Now, in your own opinion, who is a smart content marketer?

 

 

27 COMMENTS

  1. Hi Sunday
    Spoken like a true copywriter. I like the way you get right down to business and you know what? This approach has worked fot years and years and will probably continue to do so. Yet I am going to play devil’s advocate and disagree with you.

    There seems to be a school of thought in content marketing these days that no, put the brakes on the selling. Writing content is for creating and nurturing relationships, not for selling. Selling you do in some dark corner and then link to it. Far more important is that you are an ear that will listen and a hand that will guide.

    Now the question is what approach should we take in our content wirting. Should we be Dear Abbey or Sam the Super Salesman? Should we be a copy writer or an insprational guide?

    I like your take on a good content writer. Salesmanship in print – well said. However I think the concept also leaves room for the storyteller.

    So all in all, yes a good content writer is everything you mentioned. A perfect content witer is one that can add the human touch and sell to a friend not a prospect.
    Good post.
    redtiger recently posted…Why You Should Make Friends OnlineMy Profile

    • Hey redtiger,

      I like your opinion on this subject. Your playing the “devil’s advocate” in this post is very smart 😉

      Now, down to business! Yes, content writing is more than just selling. Its about building relationship and nurturing same.

      From what you have mentioned, it will not be out of place to state that content marketing is more like “inspirational selling”, where we inspire with words for the reader to take action!

      Yes, a good content writer is everything mentioned in this post, and a perfect writer adds human touch to sell, I will add that the “smart content marketer is one who knows when to apply good content to a perfect marketing situation!

  2. My idea of a smart content marketer is Neil Patel. I’ll try to break down why I believe this using the points you mentioned above:

    Attract the attention of the prospect – He has long-form content published on different authoritative websites. His posts are usually long but filled with insightful and actionable tips complete with screenshots of the tools he featured and using different writing techniques (analogies, studies) to keep things simple enough to understand

    Engage the interest of the prospect – Neil owns different digital marketing companies/tools and he does his best to incorporate the tools in the post. HE does it in a way that is not disruptive to the reading experience. In fact, it adds value to an already valuable post.

    Inspire the prospect to take action – The way he features his tools helps readers make an informed decision on whether they should try the tools or not. And the way he presents them is not pushy even. By being helpful and knowledge through his content, he gains the trust of the readers, which could affect their purchasing decision.

    Provide on-going post sales content – If and when the readers becomes his customers, I’m pretty sure Neil has set up an email autoresponders that are sent out to them. The emails are filled with tips and advice on how to use the tools more effectively, plus updates and news within the industry. This way, customers are reminded of Neil’s knowledge and expertise in the field, which is the first reason why they purchased his tools in the first place.

    I’m pretty sure there are over smart(er) content marketers out there, but Neil Patel always come to my mind, which proves how truly effective he is at content marketing.

    • Hi Kristi,
      Indeed, a smart content marketer should be able to come up with valuable topics that would be invaluable to the target audience.

      The aim of this being to reach many people and to achieve content marketing goals! Its an interesting contribution you have made!

  3. Hello Sunday,

    I have to admit you said it all with this line:

    “A content marketer should be smart with strategies that will attract traffic, generate leads and close sales.”

    I think that’s what a smart content marketer is to me.

    If I am able to use my content marketing to attract highly targetted traffic, generate leads and make sales, that’s it!

    Thanks for the wisdom packed in that one line!

  4. Hey Sunday,

    A content marketer must have certain qualities to be acknowledged as smart.

    However, inspiring prospects to take action is readily very crucial for online success.

    So, having a persuasive and inspiring quality is important for a marketer to be considered ‘smart’.

  5. A content marketer should be smart to understand who the customer is and provide the needed information to solve the customer’s problem. This is my short definition of the smart content marketer!

    • Hey Sarah,

      I agree with you that understanding who the customer is and proving them with the needed information to solve their problem is very crucial.

      Acknowledging the needs of the audience and helping to solve them is smart!

  6. Hi Sunday,

    Finding out who is a smart content marketer is very important. At least, it would help the marketer make vital decision for improved traction.

    I like this: “smart content marketing is salesmanship in print.” and it only goes to say that every content market should be able to exhibit the best of salesmanship to be called a smart!

  7. I am of the opinion that a smart content marketer is someone who utilizes the limited resources he/she has to provide a content that would solve a problem for audience and get rewarded for his/her efforts.

    Providing inspiration, engaging the audience, drawing attention, etc are vital attributes of the effective smart content marketers!

  8. For me, nothing defines more the attribute of a smart content marketer than that you have:

    “Engage the interest of the prospect – Smart content marketers ensure they spark the desire of their offers in the mind of their customers. This is achieved by consistently delivering valuable content over time because a lot of things yields for the attention of prospects.”

  9. Hi Sunday,

    I think a smart content marketer is hard to come by. They need to really know how to dance with the people they are trying to contact.

    I think Redtiger is right, that you are there to entertain, inspire, educate… as well as sell.

    This is not an easy task and it really does take some skill.

    If you just outright posted sales copy on Facebook you would fail miserably.

    People on Facebook are looking for entertainment, not to shop.

    So you have to first entertain, or anything to grab the interest without appearing like selling something, all the while knowing that you ARE trying to sell something.

    I think the articles on Kingged are good examples of how to do this correctly.

    They provide great information but generally have a recommended related product that they really can stand by and will help people out.

    They are providing useful, entertaining information but also selling at the same time.

    It of course helps if you have a product that is high quality.

    Have a great week Sunday!

    • Hi John,

      Indeed, your contribution is awesome! You just added to the worth of the entire discussion.

      A smart content marketer must always understand whether the audience needs entertainment first or otherwise, before presenting sales.

      Ignoring the audience is not smart and the content marketer must be clear about goals.
      Thanks for your input on this post!

  10. Interesting that you mention both online and offline marketing. Some companies have done vert well creating catalogues that are also magazines. There is a mix of helpful articles and adds for products and specials. The content of the articles is typically related to the products they are pushing.

    I’ve seen this especially with food stores and home renovations stores. How-to articles and coupons for some of the products you need to do the projects.
    David recently posted…17 lies the English language tells youMy Profile