What is hashtag?
Hashtag is a word prefixed with the hash sign (#). For example, #writing or #blogging embedded in a message shared on social media is a hashtag. This word is used to tag to label a category. Or, it is an identifier associated with a piece of data.
According to Wikipedia, A hashtag is a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content.
Thus, Hashtag is a social media tagging system that categorizes content for easy interaction.
Major social media platforms like Facebook, Twitter, Google +, and Instagram allow the use of hashtags. This act has helped marketers increase engagement and traffic. Yes, hashtag makes it easier for users or followers to easily interact and engage in topics they have interest. Thus, this should be a tool to appeal to targeted audience.
To increase traffic and conversion in social media marketing, it becomes necessary to explore effective hashtag policy. It’s relieving to know that doing this is not rocket science because hashtags is easy to implement.
Here are quick tips on the optimal number of #hashtags to be used in Facebook, Twitter, Google + and Instagram.
#hashtags on Facebook
Hashtags on Facebook is picking up unlike when it was when it was introduced. Posts with words embedded this sign are more interactive when there is between 1 and 2 hashtags. It goes to show that for increased interactions and traffic, limited numbers of hashtags should be preferred.
#hashtags on Twitter
This is the platform synonymous with hashtags usage. Research has shown that Tweets with hashtags get more retweets and engagements. What is more, the optimal number of hashtags that increases engagement in Twitter is 1 or 2. Anything more would reduce engagement and traffic drastically.
#hashtags on Google +
Hashtags on Google + is automatically in-built. Nevertheless, you can add or edit the number you want based on the shared post or comment. Google+ posts with hashtags double exposure opportunities than posts without the hashtags. Furthermore, related hashtags search feature in Google+ offers good brainstorming opportunity for smart marketing. Optimally, 1-2 hashtags will improve engagement and traffic in Google + than posts without one.
#hashtags on Instagram
Instagram is another social media where the power of hashtag can be maximized. Unlike the three platforms above, more hashtags on this platform means more engagement and traffic. Posts with 11+ hashtags generate more interactions. Stats from a QuickSprout infographic revealed that 79.5% interaction per 1000 followers is achieved compared to 29% interaction per 1000 follower when 1 hashtag is used.
Social media posts with hashtags tend to increase engagements or interactions. This automatically means that businesses can explore it usage to increase traffic and interact with targeted audience. Ultimately, it could be a boost for conversion. It becomes important to know what number is optimal for a platform. While some social platforms do well with 1-2 hashtags, others are more engaged with multiple hashtags.
So, are you using hashtags on your social media? What is the optimal number of hashtags for increased engagement in your platform?