What is your Experience with a Social Media Content Calendar?

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It is possible your social media content has not been effective. You regularly post on Facebook, Twitter, Instagram and the rest, but analysis of your effort indicates you are far from the conversion commensurate with the content strategy you have deployed.

 It is possible your social marketing conversion is failing because you don’t use a social media calendar. Yes, this is a must have tool if must turn things around for your social media marketing campaign.

A social media calendar is a list of postings you have to make on social networks. It defines what content to be posted, when it should be posted, and how it should be posted. Its basic principles relate to what is applicable in an editorial calendar.

Here are reasons you should consider using a calendar for your social media marketing campaign today:

♣  The calendar will help you stay organized in your social media content creation and promotion. You will post at the right time and at the right social network. This readily helps avoid neglect some social networks or spamming others.

  You will be able to publish high-quality and high-performing content regularly. You effectively make good research and always avoid posting poorly written contents.

  You will save the time, the energy and the resources used in posting to the wrong social channels. In this case, you now effectively allocate resources across platform.

  The calendar will provide you with a highly driven social media ROI.

So, using a social media calendar is very important. The above are clear reasons you should have one today.

Here are tips you should keep to heart when creating your own social media calendar:

♦  Organize your social media goals by monthly and further breakdown activities on daily basis.

  Ensure your calendar lists all the various social networks you are posting to. E.g. Facebook, Twitter, Google +, Instagram, LinkedIn, etc.

  Always include an icon for a social network you are posting next to the title of the post and the author’s name so you are reminded of where the post is going to be published and who is publishing.

  If you have a team of social marketers then your calendar should reveal the task of every member. It should reflect who will write, publish, or promote the content.

  The calendar must be easy to read and should have a column for evaluating what has been done and what has not been done daily and monthly.

Conclusively, creating a social media calendar for your business is helpful. It makes things easier for you create, publish and promote high performing content always.

Now over to you

Do you use a social media calendar? What is your experience with it? Please leave your answer in the comment section.

48 COMMENTS

    • Hi James,

      Indeed, social media content calendar practically follows similar principle as an Editorial calendar. The input and task sharing looks similar. A good comparison I must say!

  1. Hey Sunday,

    I have seen one or two social media marketers utilize a content calendar for their social marketing. Their opinions or testimonies sound encouraging and this is why they still use it.

    I think, it would be great to take a cue and try out this all important tool for organizing and managing social media content!

  2. Hello Sunday,

    I haven’t previously thought of the need for such a calendar, but what you said here sounds reasonable.

    It’s ideal to have a social media calendar to help one stay organized in social media content creation and promotion.

    Posting at the right time and at the right social network will readily help get better results with content marketing.

    Well said, Sunday.

  3. Hi Sunday,

    There is no doubt that the benefits of having this tool is rewarding. A social media calendar is a must have for every social media marketer.

    For me, what will make me go for this tool time and time again is its features of helping me save time and stay organized when engaging in social media networking across platforms. This should motivate anyone still having doubts about this too!

  4. Hi Sunday,

    I haven’t ever thought of the need of a social media calendar or any kind of online activity calendar at all, but what you said in this post and the comments make sense.

    Having a plan and following that plan will work more than not having any plan. Too many things to do online and too many distractions, your proposed social media calendar is a great idea.

    Thanks for starting this post.

  5. I haven`t ever tried to use social media calendar before, but sure I will do.

    I think that every marketer needs this tool, since it can cut extra time out of the content marketing strategy and helps utilize the available resources wisely, to build your brand awareness consistently and to publish high-quality, well-written, high-performing content pieces.

    Promise I will put social media calendar on my action plan.

    Thanks so much
    Omar

  6. Hello Sunday William!

    The post is great, so thanks for sharing!) It is both informative and concise, just as I like!)

    When working with content, I find it essential to have a calendar to be able to plan your posts and see what is the situation with your posts, their frequency and conent in general. So I highly support the idea of using a social media calendar when you want to produce a high quality professional content that will be well-organised and well-thought.

    I am using such calendar myself and I must admit that it not only helped me to develop social media accounts I am working with, but also saved my time and efforts.

    • Hi Helen,

      Thanks for reading and leaving your thoughts on this discussion! It is highly appreciated!

      Yes, a social media content calendar is essential to plan social posts and content.

      It will ultimately help the social marketer to save time, efforts and cost when it comes to delivering valuable content on various social media platforms.

      If this tool is used effectively and efficiently then all social media activities would easily yield the required results!

  7. Hello Sunday,

    Thanks for sharing this discussion post.

    I never thought of it like this before, but this seems like a good way to get better results with social media marketing.

    I clicked the link you included to the Wikipedia article on Editorial Calendar, and can see that the same tools can be used:

    – Pieces of paper and a file folder
    – A paper calendar or online calendar (for example, Google Calendar)
    – A spreadsheet or online spreadsheet (for example, Excel or Google Docs)
    – Editorial process tracking software in publishing software

    The Wikipedia article also said:

    “Some editorial calendars also track the responses to each piece of content, for example, the number of tweets, Facebook likes, and links to the content from third party websites. This performance data allows the publisher to identify content that appeals most to their readers and larger audience. These results, in turn, can be used to generate new story ideas and, if appropriate, attract advertisers.”

    They didn’t include any names of the tools. Do you know of any such editorial calendar tools that can achieve the above?

  8. Absolutely. A social media calendar can be an invaluable tool.

    I personally recommend using either Microsoft Excel or Google Sheets to keep track of your posts.

    You can create rows and columns for post dates, post type, links, times, etc.

    I find this is especially helpful as different social media sites have different hours that are better for posting.

    For example, on Facebook, the optimal time to post during the week is between 1 and 4 PM. On the weekends, it is between 12 and 5 PM.

    A social media calendar can help you stay on top of all of these nuisances.
    Jeff Miller recently posted…5 Tips to Writing Better Blog ContentMy Profile

    • Hey Jeff,

      Thanks for adding more value to this discussion! The use of Excel or Google Sheets will go a long way to help the social media marketer become more organized when creating and posting with a social media content calendar.

      The multiple columns and rows of these tools come handy to insert any element that is needed for organization, monitoring, and posting from different social media Platform.

      I couldn’t agree with you more on this comment!

  9. Honestly, Sunny,

    I never have or outline any calendar routine for my social media marketing. I just do my own thing and let it be.

    As a content marketer, there are lots of hats you need to wear. Is not easy making all these hats fit your head. You look terrible in some and look handsome in some.

    Though, with automation tools available today, one could manage many marketing channels and still look good in many. But in all honesty, is hard.

    Thanks for sharing and for the reminder.
    Shamsudeen Adeshokan recently posted…The Truth About Blogging For Money – Why Passion is an Obsolete Advice In 2017My Profile

  10. Hi Sunday,

    This is new for me, first time of hearing about a social media content calendar.

    I use a to-do list and can see why you said a social media content calendar must be easy to read and should have a column for evaluating what has been done and what has not been done daily and monthly.

    Thanks for starting this unique discussion post.

  11. Thank you Sunday for always pushing me to put out good content, which is one of your reasons to use a social calendar.

    Personally with things starting to speed up, and my span of contacts growing I definitely need to start being more organized.

    Looking forward to really organizing my postings.

    Thanks again and enjoy your weekend,

    EltonCarr

  12. Hi Sunday,

    I never used a social media calendar but can see why one would be useful. Thank you Gavin McDonald @yakayaka for posting the link to the hubspot calendar.

    I did something similar in the past but it was more weekly. Every Saturday I had extra time. I would create a spreadsheet with the date for each day of the week. I then would research 3 articles to share a day on Facebook and Twitter and use Hootsuite to schedule the posts with the articles from the spreadsheet.

    I had some good results. I would occasionally throw in my own articles.

    People seemed to like the regular content and regularly read my posts.

    I definitely see if you could be consistent on a monthly level how this could be very beneficial to your business.

  13. Hello Sunday,

    I’ll admit I don’t use a calendar and probably should to maximize my social media. Sounds like an excellent way to stay organized and make things a lot easier when posing to all the social networks I have for my blogs.

    The best part is this will save me a lot of time.

    Thanks