What Is The Most Important SEO Skill We MUST Acquire?



Search engine optimization experts (SEOs) are known to help businesses optimize their websites for traffic visibility and conversion. When done effectively, SEO leads to acquisition of target traffic, increased conversions and sales.

There is no doubting the fact that a good SEO contributes to the success of a business, and it is important to know the particular skill that makes all the difference for the SEO success.

There are lots of skills performed by search engine optimization (SEO) experts. These include keyword research and optimization, content marketing, social media marketing, website coding and hosting, server development and configuration, link building, etc.

Knowledge of all these and other skills is sure to bring productive result for the SEO expert. However, I still want to know which of these skills is the“game changer” for the SEO expert.  I ask:

 What is the most important SEO skill we need to acquire?


  1. I consider the skill of writing blog posts that people love to read the most precious SEO skill.

    Search engines are trying to recognise the best content out there and if you are providing quality eventually Google will recognise it and you will get rewarded for it.

    The worst thing you could do is to use all kinds of SEO techniques to promote crap.
    Liudas recently posted…42 SEO Terms You Must Know To Not Get Screwed By Your SEO CompanyMy Profile

  2. On-page optimization is increasingly important so a basic understanding of HTML is a must. If you already have that down then it’s no less important to understand the value of HTML real estate on your page.

    In other words, where should you place your keywords and how you need to structure your page so bots and humans find it easy to correctly understand what your content is about.
    Eyal Katz recently posted…The Top 15 Website Optimization BlogsMy Profile

  3. I know many will likely disagree with me but the best SEO skill to acquire would be learning to properly outsource it. With frequent Google updates I find it’s cheaper and more cost effective to use plugins and outsourcers.

    I have yet to meet a marketer or blogger that has the time and skill to perform SEO properly unless they’re SEO,s. Leave it to the pro’s like “One Man Gang” or even some of the trusted SEO’s on Fiverr. Use plugins to do on page seo instead of wasting your valuable time.

    In short the most valuable skill you should acquire concerning Seo should be determine how to outsource the process.
    Gordie Chase recently posted…How to Boost Your Page Ranking With A Small Piece Of Code?My Profile

  4. Learning what tools are best for identifying important metrics and analyzing the data that determines whether your SEO campaigns are actually successful.

    For example, do you have all of the tools in place to ensure that you are constantly gaining backlinks, that your keyword rankings are constantly increasing, that your organic search traffic is constantly growing, and that your conversions from organic search are constantly increasing?

    If not, then you’re missing out on data that will prove whether your SEO efforts are working or not.
    Kristi Hines recently posted…Never Run Out of Blog Post Ideas: 25 Content Marketing ResourcesMy Profile

  5. There are so many SEO “masters” and “gurus” out there that there is a need to learn technical SEO more than ever.

    Having the skills to perform a comprehensive SEO audit on a site such as:

    * Titles with more than 60 characters
    * Meta descriptions with more than 156 characters
    * long, unreadable, or short URLs without target keyword
    * error pages
    * duplicate pages
    * internal link errors
    * page speed
    * analyze link profile
    * etc.

    …will help you gain an edge in the market. Oftentimes, SEO “experts” talk about the same thing over and over, so having a more advanced knowledge of SEO and how to solve them will put you at a distinct advantage.

    For tools, I suggest using the paid version of Screaming Frog to track all these things. I would also suggest using a tool like Woorank to automate the SEO audit process and make things easier for you.
    Christopher Jan Benitez recently posted…What Are You Thankful for in Digital Marketing This 2015?My Profile

    • Hi Christopher,
      The importance of technical SEO cannot be over emphasized. I am sure when it becomes necessary to audit a website the skill of SEO audit comes handy.

      If one can audit a website successfully, then it becomes easier to carryout important processes for online success.

      The list you have made should be revealing to anyone who is not aware of what to audit.

      It is also a good thing you have suggested some helpful tools like Screaming Frog (paid version) and Woorank. I am sure going to check them out because I never used any of them for site audit before.
      Thanks for recommending that webmaster develop the skill of audit their site as SEO skill!

  6. The most important SEO skills should be that which provide the most benefits for the marketer. All of the tips shared here are important but I think, marketers must embrace content marketing expertly!

  7. Hi Sunday,

    This question is fundamental especially for anyone who wants to get grip of the SEO process.

    SEO experts engage in different activities that include the details you have provided above.

    Every skill is important but the game changer for any SEO is subjective.

  8. Hi Sunday,

    The best SEO skill that should be acquired is off-page optimization. This is important because there lies effectual link building. Optimization the content and links for search in the context of off-page would bring about good traffic for conversion.

  9. I think writing an article that has the potential to go viral, especially on Facebook, twitter, etc… I mean, I like to target long-tail keywords personally, and that still works quite well. But I’ve found the best way to gain traffic is viral content.

    Because you’re exposing yourself to so much more traffic on a variety of big platforms. I’ve notice a nice correlation with social media and SEO. I’m doing an experiment right now on a blog post of mine. Trying to rank for competitive keyword.

    I’m not on the first page yet, and I doubt I will just from social media, but I’ve seen a nice boost since the last few weeks. Done nothing else, but trigger more social media engagement to this article.

    I guess a little bit of everything does help.