What is SEO or Search Engine Opimization?



We hear the words “SEO” or “Search Engine Optimization” thrown around all the time in the marketing space, but what exactly does they look like in action?

What does SEO actually do? What are the main aspects of SEO? And why should we even care about it?

In this video, I will break down what SEO is. I will give you the dictionary definition of it, but will also show you the results of good SEO in search engines like Google.

Also, I will show you a checklist of all the main aspects of search engine optimization that you need to focus on to help your content get more traffic.

This checklist will include both of the main types of SEO: On-page and Off-page.

For on-page, you will want to focus on things like internal links, title keywords, tags, categories, site speed, etc.

For off-page, you will want to focus on thing like backlinks, social shares, comments, etc.

After watching the video you should have a pretty good understanding of what search engine optimization is and how it works if you didn’t already. Enjoy!

If you have trouble watching the video, you can watch it here.

Related: How to Rank in Local Search Results With Your Small Business Website


  1. Hey Justin,

    Thank you for exploring the main aspects of SEO. At least, my major takeaways from this post have to do with the exposition done on On-page and Off-page SEO.

    The video is quite explanatory!

  2. Hi Justin,

    From time to time, it is good to be reminded of the importance of SEO. This video has reminded me of the basics. The importance of SEO is now redefined.

    Thanks for sharing this simple but crucial reminder to all Internet marketers!

  3. Hi Justin,

    An interesting video I must say. It is good to learn about SEO. It is an important skill for online success. At least, SEOs must embrace the passive and active process which relate to on-page and off-page optimization!

  4. Other than advertising, I doubt any blog/website can have meaningful traffic without SEO. Most effective SEO techniques would be internal linking and creating back links from high PR sites. These strategies I have implemented on some of my blogs and it has been very effective.

    But like they say, SEO takes time, practice and great care to be effective. One can either do the white hat or black hat SEO, where the latter is something a blogger shouldn’t do.

    On the long run, the effects of SEO could be lifelong ones. From Good Alexa rank, to higher ranked post on search engines, and most especially blog popularity.
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  5. Hi Justin,

    I will say that your definition of SEO is great, and your insights about on-page and off-page SEO are on points.

    Internet marketers must explore every options available to ensure SEO success.

    I couldn’t have discovered this post at a better time I am trying to improve on my search optimization!

  6. Hi Justin,

    This video is useful to newbies as well as experts. Search engine optimization needs defining before it could be properly applied. Without knowledge of this concept stands off we would be engaging online activity in futility.

    Well, I guess with the simple explanations you have shared, the reader will begin to get hold of search for good.

  7. Hello Justin,

    It’s great of you to explain exactly what SEO or Search Engine Optimization does, to help the efforts of those that are trying to rank higher on Google. I like most people when starting out with internet marketing wasn’t quite aware of it.

    Both newbies and even experts can pick up some insightful info on your video.