What If You Can Only Blog Once A Month?


Preparing and publishing blog posts does take a lot of time for most.

You can’t just write any post and hit the publish button.

You want to be strategic about it.

That is, you will gain much more by writing about topics that resonate well with your audience.

At the same time, each post much stem from the main message from your entire blog.

But you know what the problem is?


Advice from different bloggers who each have different schedules and perceptions on how frequently to publish blog posts.

They tell you how often to publish blog posts based on their schedules alone.

But here’s one thing…

Their advice may not be right for you.

For example: If the advisor is advocating publishing a blog post every single day, and you work 12 hours a day, 5 days a week, then that’s going to be nearly impossible to do for yourself, right?

If you attempt to do it, for the most part your content isn’t going to be of great quality.

And you know what? Quality means something different to different people, and this is a whole different animal in and of itself.

In this post, I’m going to focus on those of you who don’t have a lot of time to publish blog posts as frequently as others recommend.


“Successful blogging is not about one time hits. It’s about building a loyal following over time.” ~ David Aston

You keep telling yourself there’s not enough time in a day.

You have so many plans to really get your blog going, but it seems like it’ll take too much time to complete it.

And it’s not like you can keep using up your vacation days and sick time to really push the pedal to the medal when it comes to your blog.

Yes, you want to be like those 20’s, 30’s, and 40’s year olds who retired young because of blogging, but it seems like you’re not heading in that direction.

You keep reading blog posts about posting everyday or even every week but would that be suitable for you?

Will that fit your schedule?

Are you going to stress yourself out because of your intense schedule?

It would be great if you can actually do this, but for most of you, it’s not that feasible.

And that’s the frustrating part!!!

You question jf you should be blogging altogether, but I tell you that blogging is a great way to really get yourself well known, not only in the blogosphere, but also with potential customers.

As far as blogging is concern there are 3 things you want to consider.

Yes you want to grow your blog and a home business, but at the same time you don’t want to stress yourself out doing it. There’s this thing called “working smart” and it’s based on the 3 elements I’m about to go into.

3 Elements To Focus On When Building Your Blog

When you’re blogging, you want to be clever with your time.

You don’t want to spend too much time on activities that’s not going to keep moving you foward. It’s nothing worse than wasting the time that you can use for other productive activities.

This is why it’s better to just focus on the following three activities which will definitely catapult your blog on levels where it should be.

And They Are:

Writing Quality Blog Posts

Incorporating SEO into your Blog Posts

Promoting Your Posts

In this case, It’s not about how often you publish a post, but the time you optimize for each post

Many focus on how frequently they should publish their blog posts. What really matter is how are you consistently putting out quality blog posts for your target audience to see.

So let’s go further into the 3 vital elements.

Writing Quality Blog Posts

What determines if a blog post is of top quality?

Is it just the images?

Is it how “articulate” you are with your written content?

Or maybe it’s how well organized the layout of your content is?

I do have to say, all of these play a significant role in publishing quality blog posts, but what really matters is the subjects that your target audience is interested in.

You can be the most articulate, have the most well organized blog with a bunch of clever images on your posts and still not get the quality traffic you want.

There are people on the internet that are looking for someone to answer their most dire questions.

If you have a health and fitness blog, there are people who are looking to lose weight and get those wash board abs.

You just have to write interesting topics that provide the solutions they can put into practice.

But how do you know if what you’re writing is of any value?

You can tell through the comments you get or the bounce rate metric from any marketing analytics tool like Google Analytics.

The best blog writing has to start with the subject matter before going into anything else that’s included in the main body of the blog.

If your subject matter doesn’t catch interest, then the rest of the post won’t matter. That’s why it’s vital to figure out what your traffic responds well to.

Incorporating SEO Into Your Blog Posts

Although SEO isn’t as powerful as it once was before, it’s still relevant in todays age.

Yes, I know a lot of bloggers tend to stay away from it, but it still helps with generating organic traffic from search engines.

This is one reason why you don’t have to publish blog posts as frequently as most would say. If you narrow your blog posts to a specific market of people according to specific subjects of interests, then your chances of getting visitors becomes greater.

SEO is a powerful ingredient to help make your blog successful.

It stands for Search Engine Optimization and there are certain actions you want to include within your blog that will optimize each of your blog posts for the best traffic.

The goal is for your target audience to find your blog whenever they do a search on a search engine like Google.

It’s definitely a great way to work smarter so you can spend your time doing other things like promoting your blog.

Promoting Your Blog Posts

There’s this 80/20 rule a lot of successful bloggers go by:

Spend 20 percent of your time publishing quality content, and spend 80% of your time promoting it.

When I first heard this, I didn’t believe it.

But after trying to publish blog posts everyday, and then once a week, you start to burn out. Especially if you have a hectic schedule.

You know what I found out.

I started publish a blog post once a month and putting in the same amount of promotion as I was before, and I still got the same results as far as traffic.

As a matter of fact, I started receiving more subscribers than I was before.

Now that’s saying a lot!

Promotion is a major ingredient when it comes to growing your blog. If you’re writing quality posts and incorporating relevant SEO, then you’ll get the best out of your promotion.

The key is to promote your blog wherever your target audience is! If you stay consistent with this, then your traffic will get better in due time!

Does it Really Matter How Often You Publish Your Blog Post?

In all fairness, it really depends on your audience.

For example, if your audience lead a busy life, then you might not want to publish so much. But if your audience have all the time in the world, then publishing more may be a better option.

There really isn’t any right answer.

You have to figure out who’s attracted to your writing and what would the average schedule of your target audience be.

If you’re one that has a lot of time on your hands, then you may want to check out Neil Patel’s post 5 Simple Steps That’ll Help You Determine How Often You Need To Blog where he goes into blog frequency stats and using analytics to figure out how to determine how often to publish blog posts.

I myself found out that I’m getting pretty much the same results publishing blog posts once a month  compared to publishing 4 times a month in the previous year.

One thing about the previous year that nudged me a bit was that although I gained more traffic than previous years, I’ve reached a hump I couldn’t get over.

This happens to many, and it shows that working harder may not be all that beneficial to you.

It’s more about finding out why you can’t get over that hump.

It could be one or two simple things you could be overlooking.


Bloggers have different schedules and different audiences.

It wouldn’t be fair to give advice to those that have a busy schedule to publish a blog post everyday.

Not only that, but if you made it clear in your About Me page of who your blog is for, then this is one of the clues you’ll base the frequency of publishing your posts.

When it comes down to gaining targeted traffic you want to publish quality posts, incorporate SEO, and promote like there’s tomorrow to your target audience.

If you can only publish a blog post once a month, don’t be embarrassed, because you have successful bloggers like Brian Dean of Backlinko who actually follows this schedule.

Make sure you check out Brian’s blog and also stay focus on what you can do to optimize your time than pushing yourself to work harder publishing more content within a month.

It makes a great difference!

Now It’s Your Turn!

Do you have a busy schedule or are your days pretty much free for you to blog more?

How often do you blog?

Does your email subscribers have similar schedules as you do?

How do you determine how often to publish your blog posts?

Did this blog post give you a different perception.

Please leave your comments below and share this post with your friends. I look forward to read them!


This post was originally published in http://www.shermansmithblog.com/blog-once-a-month/ by Sherman Smith


  1. I like how you put it, Sherman:

    Writing Quality Blog Posts

    Incorporating SEO into your Blog Posts

    Promoting Your Posts

    I usually tell people that quality comes first, then promote like crazy. Frequency is less of a factor. Not that frequency isn’t good, but that if you have to choose how to spend your time between promoting a post you’ve already written and writing a new post, I would weigh much heavier on promoting the old post.

    There are times when I blog weekly, there are times when a month or two passes between posts. But not a day goes by that I don’t promote.

    Well, not unless you count camping days. I don’t promote when I’m in a tent.
    David recently posted…Top 10 most common business grammar errorsMy Profile

  2. Hey Sherman,

    When it comes to the best schedule of blogging, truly, it depends on the audience. The consumption level of different audiences determines how frequent they are going to appreciate any blog content.

    I have come to appreciate the fact that quality trumps quantity when it comes to the type of content that should be published.

    If one can publish a very solid quality article in a month and take the rest of the time to promote effectively, there is bound to be good result.

    Nevertheless, I completely agree to your statement “…publish quality posts, incorporate SEO, and promote like there’s tomorrow to your target audience.”

    • Hey Sunday,

      One vital reason is that it depend on your audience. Some people can take the time to read your content everyday while other’s can’t.

      But in all, you definitely want to focus on the quality of your content and the promotion. When it comes down to it, the 80/20 rule should be used in blogging. Especially for those of us who don’t have a lot of time to publish new blog posts.

      SEO still does play an important role. This helps to get organic traffic from search engines. You have to figure that if someone types in keywords that point to your blog, then they are valuable visitors.

      Thanks for stopping by Sunday! Have a great week ahead!
      Sherman Smith recently posted…What If You Can Only Blog Once A Month?My Profile

  3. Hi Sherman:
    The great thing about blogging is that you are in control of your own destiny.

    Publish on a schedule that fits your own needs and goals. If you can’t publish but once a month, make sure the post is of high quality.

    RE:“Successful blogging is not about one time hits. It’s about building a loyal following over time.” ~ David Aston

    Great quote!!

    You can build a loyal following over time by building an opt-in email list
    (make this the #1 objective).

    You can build a loyal following over time by making sure you have an RSS feed and encouraging your readers to subscribe to your feed by displaying it prominently.

    Make sure to list your feed with the leading RSS feed and blog directories: at


    Once your feed is listed record the directory urls of the listing. Ping the urls with PingFarm.com. You can, also, use the RSS directory feed urls in your email signature.

    RSS feeds have become a neglected form of promotion, but are particularly important if you don’t publish frequently.

    Thanks, Sherman, for your emphasis on this blogging issue.
    Robert A Kearse recently posted…

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    • Hey Robert,

      You are right!

      If you can only publish new blog posts once a month, make sure that the blogs you publish is of high quality to your audience.

      Yes, based on the quote, it’s about building a loyal following in time that maintains and catapults your blog.

      This is why having opt in forms and landing pages come in handy. You give your targeted visitors a way to keep up with your content as well as build trust with them.

      Thanks for sharing the RSS information. I’m quite sure this will come in handy for many.

      I appreciate you stopping by! Have a great week ahead Robert!

  4. You are right about publishing content on your blog, Sherman! The answer truly depends on the kind of audience you are targeting. Some prefer reading fresh content on a daily basis and others want big posts one at a time. Determining this allows you to optimize content creation for your blog and increase your engagement with your readers.
    Christopher Jan Benitez recently posted…Blogger Outreach Basics: How to Grow Your ReadershipMy Profile

    • Hey Christopher,

      You publish based on your audience. The advice that each blogger should follow is basically what their results tell them.

      If you’re getting great results, keep up with what your doing, if not, you have to analyze and it points back to your audience. You want to figure out a common denominator that’s going to keep them coming and sharing your content.

      Thanks for stopping by Christopher! Have a good one!
      Sherman Smith recently posted…What If You Can Only Blog Once A Month?My Profile

  5. Hello Sherman:

    Great post! Thanks for sharing such an informative article. I learned a lot from this article basically quality trumps quantity. The journey is different for everyone.
    The system that works well for one will not necessarily work well for the other.
    That is part of the beauty of blogging to me. I appreciate your wisdom and insight and thanks for adding value with your on point views. Enjoy the holiday.
    darrellantonio recently posted…4 Clever Audio Apps to Connect With Your AudienceMy Profile

  6. I like the points you raised here, Sherman.

    What if one doesn’t even blog at all?

    Is it even a big deal having a blog to make money online?

    Is the huge work involved in running a blog commensurate with the earnings?

    I have read of many bloggers spending long time on their blogs only to give up because of not enough earnings. Isn’t that a big waste?

    What do you think?

  7. Hi Sherman,

    I agree with you about spending 20 percent of your time publishing quality content, and 80% of your time promoting it.

    It’s the promotion that gets you the results not only the content itself.

    The old concept of “Build it and they will come” doesn’t seem to work anymore with content.

    I think now it’s “Build it and promote it, then they will come”.

    By the way, it looks like your blog is down. I tried to visit it from the link in this post but got this error message:

    “This site has stepped out for a bit”

  8. Hi Sherman,

    I like the 3 elements you have shared:
    – Writing Quality Blog Posts
    – Incorporating SEO into your Blog Posts
    – Promoting Your Posts.

    These should indeed be focused on when creating and sharing blog posts.

    I believe that if a blogger is able to get hold of these with ease, then it becomes easier to get the needed result whether we blog once, twice or multiple times in a month.

    I also agree that the type of audience can define the frequency of the posts to be made for a blog.

    • Hey Sarah,

      Those 3 elements will help catapult your blog.

      I would also add networking with other bloggers as we’re doing here, but having those 3 will also give other bloggers a reason to network with you whether they find you here or through Search Engines.

      Also the type of audience that comes to your blog will help you figure out the frequency of how much you purchase. I highly recommend reading Neil Patel’s post about this. He really goes in detail about this!

      Thanks for stopping by Sarah! Have a great week ahead!
      Sherman Smith recently posted…9 Tips For Introverted Solopreneur Bloggers To Create Productive GoalsMy Profile

  9. I’d say to do what works best for you.

    If you can only blog once a month and it still works best for you in terms of getting good results and making money, then blog once a month.

    But if it doesn’t work best for you and doesn’t give you the needed traffic and doesn’t make you the money you need, then blog more often.

    I think that’s what matters most at the end of the day, doing what works best. And what works best for one person won’t necessarily be the same for another.

  10. Hi Sherman,

    Indeed, focusing on the above three activities are important. If a blogger readily get holds of them, then it becomes easier having any of their posts make impact.

    If posting once in a month will deliver the impact needed, then it makes sense to stick with it. This also applies if the posting required is more than once.

    Your post is very instructive and informative!

  11. Hi Sherman,

    Thanks for sharing this blog post, I found it very helpful while reading.

    Usually, I don’t have a lot of time to spend for my own blog, and these 3 activities you’ve listed sound really what I need to focus on.

    It would be great if you could kindly share some tips on how to promote your blog: what platforms work the best to reach the most out of the potential audience, etc.

    Krystsina recently posted…Free Ebook: The Freelancer’s Guide to PhotographyMy Profile

  12. The post is very informative Sherman but as always I’m here to promote automation.

    A lot of the most successful blogs out there curate their content. Curating content is actually the best method for getting great content on your blog. Automation can curate content particular to your subject matter that’s already being shared.

    You can use a plugin for SEO, and one of the many social marketing tools to promote your content. If you automate your articles just by using Google + you can increase your SEO significantly.

    If you don’t have the time to do it yourself, automation or outsourcing are your only friends when it comes to blogging. If you’re really serious you can always reach out to other bloggers and share your content with each of them.

    Gordie Chase recently posted…What do you base your buying decisions on, Hype or research?My Profile

    • Hi Gordie:

      Amen to automation!

      Hootsuite, Buffer, and Social Jukebox (aka Tweet Jukebox) are some of the
      automation resources I have used.

      Don’t neglect the automated dissemination of blog content through RSS feeds.

      Once your feeds get directory listing it is important to RECORD AND PING the directory listing urls.

      You can automate this pinging with PingExpert at http://pingexpert.com

      Although, this site has been somewhat erratic recently, it is a valuable asset to
      add to your Internet marketing arsenal.

      You can schedule up to 9 pings spread out over 99 days (great when your blog
      is being updated with fresh content).

      Yes, Gordie, there is power in automation!
      Robert A Kearse recently posted…Increase Twitter Retweets, Mentions, And Likes With This Simple TechniqueMy Profile

    • Hey Gordie,

      Thanks for the added value. I actually use a couple of automated tools, but none for Google+, although I’m constantly on there and twitter.

      Outsourcing is also great. You can hire or even accept some guest posts which i have in the past.

      Thanks for stopping by Gordie! Have a good one!

  13. Hi Sherman,

    Great article on writing and promoting blog posts. I really enjoyed reading it.

    I have the problem of not promoting my blog posts very often and know I really need to work on that aspect of blogging more.

    Thanks again,
    W. Moore
    Winford Moore recently posted…How Can I Build A Successful Home Based Business?My Profile

  14. Hi Sherman,

    The frequency of blogging should matter if every post is going to make an impact. This is not always the case because most times, we may not know which blog post will make the greatest impact.

    In my opinion, blogging more frequently should be sustained and I think ‘one post a month’ will not make much impact as multiple posts.

    However, I agree that the type of audience matters! So, I guess the needs of the audience should determine the volume and quality of blog posts to be published.

    • Hi Carl:

      RE:”In my opinion, blogging more frequently should be sustained and I think ‘one post a month’ will not make much impact as multiple posts.”

      Generally TRUE.

      But after you have been blogging for a while, that period of “burnout” rears its ugly head, and then that “high quality” rule comes into play.

      Also, the dreaded “blog content idea drought”manifests itself! lol
      Robert A Kearse recently posted…

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    • Hey Carl,

      The audience is an important factor when determining the results you want to get.

      You’ll be able to figure out if you should publish more frequently or not. But when it comes down to it, the quality of the post and promotion are vital in regards to your audience.

      You want to write about topics that interest them and promote your content wherever they are. Making your blog posts SEO friendly would also attract organic traffic of similar mentality of other traffic you’ll receive.

      Thanks for stopping by Carl. Have a good one!
      Sherman Smith recently posted…What If You Can Only Blog Once A Month?My Profile

  15. I want to comment on the need to incorporate SEO elements into every blog post. I think this is a skill that marketers must truly embrace.

    A well optimized post will not only provide visibility for the blog but will also help in generating traffic for conversion.

    I want to believe that if one or more blog posts have the right SEO elements then it becomes really easy to impact on the audience.

  16. Hey Sherman,

    I do blog once in a week and it has worked well for my traffic and conversion.

    It doesn’t really matter how many posts are published within a time frame, the impact on the audience is what should be the concern of content marketers.

    However, it is important to balance quantity and quality of posts for real!

  17. Hi Sherman,

    I like your analysis. I think I also favor publishing only few blog posts in a month. Although a content marketer like Neil Patel publishes on his blogs virtually every day, and he gains good results. But hey, it’s not everybody that can do that successfully.

    One, Neil Patel has the resources to produce and promote his blog posts.
    Two, he has a great blog readership such that people comment and share his posts in their hundreds.

    However, for emerging bloggers who are struggling to find their feet, spacing your blog posts will do the magic. It allows you to produce great content that’s well optimized for search engines. It also gives you ample time to promote your blog posts. Because let’s face it: you need to spend more time to promote your blog posts to get great results.
    Hafiz Akinde recently posted…Personal Branding For Bloggers: 10 Strategies That Actually WorkMy Profile

    • Hey Hafiz,

      Neil Patel is a great blogger that produces great content each post he publishes. Yes, he does have the resources that the average blogger doesn’t have, but one thing that really makes his post unique is that it’s of great quality which is one of the keys.

      Other than Neil, it doesn’t hurt to post less them him based on your own analytics. You will publish posts in a certain interval based on your audience’s response and other factors.

      Thanks for stopping by and sharing your insight! Have a great week ahead!
      Sherman Smith recently posted…What If You Can Only Blog Once A Month?My Profile

  18. Thank you for this post.

    Honestly, blogging is hard work. Really hard work [Add smart work too].

    I like to add that if you can’t spend at least four hours per day in building your blog or outsource some of the hours, it’s better not to start a blog – unless of course its for journalling purposes.

    Btw, I looove to write but I thoroughly enjoy promoting blog post even more!
    Hannah Edia recently posted…44 Product Bonus Ideas for Extra Sales and IncomeMy Profile

  19. Hi Sherman,

    My take on this discussion is that it doesn’t matter if one blogs once or twice or multiple times in a month.

    What should matter is the impact every post to the target audience.

    However, for any post worth publishing, there must be real value included for the audience. The value of a post is what the reader cares about and not the volume or quantity!

  20. Hi Sherman,

    The title of this post is readily reflective! Indeed,what if I can only blog once in a month?

    Well, the truth remains that the timing of blogging or posting shouldn’t supersede the how long one can blog.

    The impact is what really matters!

  21. Hi Sherman,

    This is a good question and my answer is to blog as often as it makes you money.

    If blogging all the time makes you more money than blogging once a month, then for sure that works better.

    I think money is important to determine how often one should blog. After all, blogging for fun only is not good enough, money plays a big role too.

    Do you put money into consideration when deciding how often to blog?

  22. Hello Sherman, Wow it has been a long time since I visited over here on Kingged!

    And I am happy I came upon this post of yours first too!~ Yeppers this is something I have been asking myself for a while now?

    I was also surprised to hear about your results after publishing only one post a month.

    I like to publish a new post each week, but do know it has a lot to do with sharing as well as visiting and leaving genuine comments on other blogs.

    Great Share My Friend!
    Thanks Chery :))
    Chery recently posted…Digital Altitude Is Looking For Your Awesomeness…My Profile

    • Hey Chery,

      That’s good to hear that you post every week.

      For a lot of people, they just don’t have the time, plus if they’re audience is like them, then they probably don’t have the time to read all of their posts.

      Especially if they publish everyday.

      You definitely want to put out quality content as well as figure out how well your audience respond to your posts.

      I was surprised with the results I got, so it looks like the 80/20 rule works well.

      Thanks Chery for stopping by! Have a great week ahead!
      Sherman Smith recently posted…9 Tips For Introverted Solopreneur Bloggers To Create Productive GoalsMy Profile

  23. Hi Sherman,

    Thanks for sharing this thought provoking post.

    I don’t blog myself but if I do, I would blog according to what works best for me.

    As others have commented here, if blogging more frequently gives me more results, then I would blog more frequently. But if blogging less and promoting more gives better result, then that’s what I would do.

    And if I am blogging just for the fun of it, then I would blog whenever I felt like it, without putting a time-stamp or limit on when, what, where.

    I hope my comment adds something to this post.

    Have a lovely day.

  24. Very good post Sherman!

    Let me just lay it out in the open here…

    There are a lot of gurus who post regularly but don’t write their own posts.

    So, when a “guru” tells you that you should be doing “A”, a lot of times they’re not actually doing it themselves.

    But people don’t pick up on that and so they get as you say “stressed” out that they’re not doing what Mr Guru is telling them to do and so the guilt trip begins and the other self-defeating thoughts…

    If you look at a lot of top Internet marketers that blog, you will see that a lot of them don’t post regularly. Shocking huh?

    Well, in the beginning it was a little bit shocking but once I began to SEE what these people did rather than what they say or write about what they do, you will too see the “light.”

    Here’s what I would say to anyone who is starting off blogging or want to be a better blogger…

    Focus on those 3 areas Sherman mentioned in his post above. Yes you want to write regularly because like any muscle, you only get better the more that you do it.

    If blogging is going to be one of your sources of traffic, you should blog about once per week. You can even write a blog post about piece of content that you read and give your opinion on it and then link to the content. You don’t have to write a masterpiece of content every single week.

    Now, if you can’t write more than once per week, then start where you can. Gradually you want to ideally be at least once per week. I know if you have a busy schedule it can be a challenge.

    I’m there – I know how difficult it is to carve out time to write especially if you’re a perfectionist 🙂

    The most important thing is to NOT beat yourself up for things you can’t do or don’t have time to do. Guilt can set you back especially around things you can’t control.

    So do what you CAN, and increase your productivity when you’re able to.

    Just how I see it…
    Corrisa recently posted…Internet Marketing Business in a Box ProgramsMy Profile

  25. Usually, I post 4-5 times a week on my blog, and it’s is usually hard to keep up with that number every week. Some weeks go by without publishing content on my blog.

    Prior to being advised to publish frequently, most people don’t emphasize on quality like you have here. Nevertheless, one shouldn’t bring down the reputation of their blog by posting irrelevant or content with less quality.

    Like you’ve pointed out here, more isn’t always better but quality is. The faster you tend to write, the more tiny details you leave out in a post and the lesser the information or lower the level of understanding your audience gets. Thanks for the update Sherman
    Grace Joseph recently posted…IPhone 7 vs Galaxy S7: Specs, Features and Price ComparisonMy Profile