You have created a ‘superb’ blog post, an entertaining video, or resourceful guide, etc., as a blogger or content marketer. Still, all your efforts and sacrifices don’t seem to make any significant impact on your overall marketing objectives.
All you do is churn out steady content that keep filling space of your server storage. If this scenario sounds familiar, it’s time to find out what is wrong.
Google analytics shows key performance indicators on content conversion but if this indicator is on the negative and while other indicators are positive, then it’s time to address the issue and find out how to improve conversion.
This brings to mind the question, what can we do to improve content that is not yielding the kind of results intended?
Experts suggest that improving content demands that marketers:
- Determine who the “real” or “target audience” is before creating content
- Create contents that will meet the needs of the audience.
- Write in simple and clear formats that readers will understand.
- Edit and proof read appropriately and get rid of grammar and sentence errors
- Write with keywords and optimize them for search engines
- Optimize all contents for social sharing and search engine optimization.
- provide value in every piece of detail presented in the content
- use quality equipment and apply professionalism when it comes to creating videos, podcasts, infographics and similar forms of contents
- Use attractive or appealing titles and let main paragraphs deliver on what the title promises
- Place call-to-actions in your content so that readers or prospects will have idea of what to do after going through the content, etc.
Many bloggers and content marketers follow the above suggestions yet their contents are not converting as expected. In your own experience, as a blogger or content marketer,
What is wrong with the content you have created?
Why is it not converting as expected?
What effective strategy can be adopted to steadily convert readers or visitors who have accessed your content?