Video marketing seems to be one of the quickest ways to turn cold market into warm or even hot market. The fact that people can see and hear you lets prospects know you are real and the fact that you actually took some time to make a helpful, informative video for them means you’re not just trying to sell something, but want to help with a problem your target audience may have.
But let’s face it-most marketers have a fear of getting on camera and letting the world hear and see them.
I know I was the same back in 2014. In fact, I remember when I was just learning about internet marketing and people telling me to get into video marketing, I was terrified to say the least. Just the thought of making a video I would sweat, get panicky, and honestly my mind would go crazy with stupid and ridiculous thoughts!
Then when the time came to actually do the video, that’s when I forgot what I wanted to say and I used a bunch of filler words, especially “um.” I also did probably 100’s of takes, specifically my first couple of videos that I ever made.
My videos are still not perfect but they have gotten a lot better since my very first video. Since fear of making videos seems to be a common problem among marketers, I want to share a few tips that could help you conquer your fear, and get you going in video marketing.
Look Good, Feel Good
My first mistake was I didn’t take any time to look my best. At that point, I was working 6 days a week and I would just make a video when I could. Sometimes that meant after work, weekends or late at night.
I believe this is a huge problem because if you are really trying to build a brand for yourself, you want to put on your best face. You don’t have to go all out and wear a suit and tie or an office dress, but at least put on a nice top, fix your hair (which I didn’t always do) and refresh your makeup if need be.
When you are looking your best, you usually feel good too. This can boost your confidence level and possibly improve the way you speak in your videos. Something that isn’t touched on often is the way we talk. If you feel down and are speaking in a low tone, your audience is going to feel this. But if you feel great and have a bit of energy in your voice, your viewers will see that too.
Well, this probably sounds like a “duh” moment, right?
But, what I mean is practice in front of the camera with it off. I personally use my tablet to record most of my videos. Since I can see myself while recording, it helps to do a few practice takes without actually recording.
This means I don’t have to delete 100’s of useless takes, which is something I didn’t do before.
It also helps because when you do hit “record” it feels like a practice take and you may not even realize that this is the real deal now. You’ll probably feel more comfortable after you’ve stared at yourself talking for the last 10-15 minutes. I know I do!!
Write It Out
Have you seen any of my videos? If you have, you may have caught me reading!
But that is okay because your videos aren’t about you-it’s about the information you’re giving. So if you do have to write out your guideline or even a full script, that’s perfectly fine.
I used to write everything out, but then I started using my blog and I would just use my computer to see what I wrote there for guidance. Sometimes I’ll read word for word and sometimes I’ll just go with it.
Either way, have your main points that you want to discuss in your videos written out so you don’t forget them.
Don’t Be A Perfectionist
I’ve talked to many marketers who want everything to be perfect before they start making videos. Guess what? Perfectionism is the enemy of done!
It doesn’t matter if you have the perfect lighting, perfect studio or place, perfect recording device or whatever excuse you’re making.
Understand that no one started out professionally, instead they started from where they were and used what they had. In time they were able to upgrade to better equipment or have a studio or a sound guy. So why are you waiting?
There’s no better time than now to get started working on your future!
Get Off Camera
You’re probably like “wait, what?”
I know, I just said look your best and practice in front of the camera, but if you are deathly terrified of being shown, then start out with just sharing your screen.
You can put together a slide show presentation, record your screen using a software like screencast-o-matic and give information out that way. The best part is that this software is free and you can record up to 15 minutes. If you do use the free version-they will have their watermark on your recordings, but there is a paid version if you want more recording time in 1 shot or the watermark off your videos.
This way you can practice just speaking and sharing your screen. In time you may become more comfortable with actually being on camera.
The More, The Merrier
I’m pretty sure you don’t want to hear this tip. But the more videos you do, the less fear you’ll have over time with the words “Video marketing”
Remember how I said in the beginning I would get terrified just thinking about doing a video? Well I’ve done around 90 some videos, give or take, and now I’m not scared to do them any more.
Sure, once in a while I’m worried that I’ll forget what I want to say or that I’ll use those filler words, but that is what having a guideline or script and video editing is for!
You can always edit or re-do any part of the video you are not happy with.
In the words of Nike- “Just Do It”
Summary & Final Thoughts
Fear is something we all have. Sometimes we let fear control us, and sometimes we conquer it. But the only way to make that fear disappear is to do the thing you’re most afraid of. Over time video marketing won’t seem so scary and it’ll get better!
So just remember:
- Look your best to boost your confidence
- Practice with the camera not recording first
- Have a script or guideline written with your main bullet points you want to discuss in the video
- Don’t worry about having everything perfect-start out where you are and with what you have
- Try a screen recording type of video if you’re really terrified of doing face videos
- Keep doing videos-the more you do, the less afraid you will be over time!
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All The Best,