Have you ever wondered why digital marketers call content “king”? It all boils down to the fact that content is your primary link to your targeted audience – and is the primary driver that will convert them into customers.
Content marketing is not all about dominating organic search. It entails getting your message across to the right audience using the right tools and channels that deliver results. Market growth is very promising, moving at speeds of 12.4% CAGR each year. At this rate, it can eventually reach figures of up to 32.4 billion dollars by the year 2018.
But the market is constantly changing and getting your content across to your audience keeps getting more difficult and complex. New technologies and tools are constantly emerging and it takes some effort just to keep up. Content marketing strategies that are working today might not generate the same results in the coming periods.
To get you up to speed, CJG Digital Marketing shares with the latest trends and movers that will drive the content marketing arena in 2016 – to help get yourself prepared and let you stay ahead of the game.