The Internet Falls Asleep As the Force Awakens



Star Wars: The Force Awakens is a massive global hit. After a record breaking opening night, experts anticipate the film’s first weekend to bring in upwards of $500 million ($200 million stateside, $300 million international) worldwide. That would place it at, or near, the top of the list of the biggest film openings of all time.

As the movie started rolling out in theaters around the world, we saw a noticeable decline in activity on our network. This was the result of a huge number of fans sinking into their movie theater seats to enjoy the latest from the galaxy far, far away.

Specifically, here’s what happened so far to online traffic in several major countries at the time of the film’s first screening:

star-wars (2)

One way or another, the movie was big enough to cause a noticeable dent in Internet traffic—an achievement that very few cultural phenomena can claim.


Do you want to read the Methodology?

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The Internet Falls Asleep As the Force Awakens



  1. Hi Erik,

    I have never followed Star Wars before but the recent trailer on the Force Awakens thrills me!

    Nevertheless, its interesting to see how the release affected traffic in demography and countries.

    You guys did a good job to keep track of the stats and data. At least, marketers can explore these details to make future marketing decisions!
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