The 4 Google Myths That Can Hurt Your SEO!


Google has always provided information to it’s users about how to effectively rank their pages, but the problem is, some of this information is completely false. The real fact is that Google may pretend that their algorithm is designed to provide a better user experience but it’s all a facade. The real goal of Google is to kill as many mom and pop operations like yours so their corporate clients can get the top listings, after all they are in business to make money. With that said: Let’s look at the 4 major myths that Google uses to discourage your participation.

Myth # 1: You should be optimizing for clicks in your meta titles not for targeted keywords.

In other words instead of you lacing your titles with keywords you should become more descriptive and provide information that entices the user to click. Does it work? Sure, but test after test has already proven it’s still 300% more effective to use targeted keywords in your titles to get faster page ranking.

Myth # 2: Exact match Domains no longer work.

This particular fable is a conspiracy of epic proportions. In fact every SEO firm in existence will tell you the total opposite. In 99% of the test cases where exact domain names were used and optimized, page one ranking was achieved. So why then would Google provide this false information? Why do you think?  M-O-N-E-Y

Myth # 3: You get penalized for buying links.

This particular myth is what’s keeping most of you from achieving page one ranking. I’m not saying you should spam your sites with a bunch useless backlinks from Fiverr, although they will initially work. What I am saying is almost 90% of those who achieve page one rankings in a short period of time are using paid backlinks. How do they do it?

They purchase thousands of links and have them trickled to their site over a specific period of time then they put them through a link indexer to index 500 or so each day. Does it work? Like a charm! But they don’t buy them from Fiverr.  Try Here ! 

Myth # 4: Your should optimize your pages with multiple keywords instead of just one.
They say when you are facing multiple variations on target keywords, you shouldn’t create individual pages for those keywords but you should put them into one. However, the people who actually make money doing SEO say something entirely opposite. You certainly don’t want individually optimized pages for every conceivable keyword variation you can think of, but if you want to rank a certain keyword or keyword phrase, you must have a page optimized with that keyword.

So there you go, 4 myths busted.

Why does Google perpetrate these myths? I’m not sure, but I have a good guess. Perhaps this article will enlighten you. How 16 Companies are Dominating the World’s Google Search Results.

If you really want to stay ahead of the Google madness here are two sites that I recommend you subscribe to. These two provide valuable information that would otherwise cost you a lot money but they provide it absolutely free.

Now go beat the pants off of Google!


  1. Hi Gordie,

    I agree with you that Google aims “to kill as many mom and pop operations” so that their corporate clients would be ranked top always.

    The myths discussed here surely hurts the SEO of the unlearned. If one has been in the business for a long time, he will realize that even Google is not too sure of what really makes for online success.

    Google’s algorithm only controls the webmaster to the extent of the jurisdiction of the search engine 😉
    Sunday William recently posted…Why Is It Difficult For Newbies To Make Money Online?My Profile

  2. Hey Gordie,

    This post is sure an eye opener so we don’t get to follow all that Google has been saying.

    I am pretty sure there are lots of successful SEOs out there that have made it without “Google’s advice”.

    However, I have question around myth 3 – is it really safe to buy links from the link you provided (Black Hat World)?

    Is buying from Fiverr not a safer option?

  3. Hi,

    As a one man operation I hardly have time to build the pages of my new equipment listings and promote them. That is on my amusement equipment brokering site called the midway marketplace.

    On the blind blogger blog, just writing the posts, sharing on social media, sending out weekly emails, and replying to comments can be overwhelming. So, I generally approach SEO with the attitude that I don’t have the time to follow every new trick to get to page one and stay there.

    I depend on my readers and site traffic to do it. I know this isn’t a good strategy, but there is only so much time. I do know that the midway marketplace ranks on page one for used amusement equipment and about page twenty five for used carnival rides or used rides.

    Thanks for sharing,

    maxwell ivey recently posted…my 2nd book it’s not the cookie it’s the bag is finally hereMy Profile

  4. Hi Gordie,

    There are lots of myths that needs be clarified online. I am glad you took time to provide clarification about the the possible “falsehood” that Google is spreading.

    The search engine does not really “lookout” for searchers nor publishers. It lookout for itself because it aims to make money.

    You position is clear and it would be wise for anyone wanting to get results on SEO ensure that these options are followed!

  5. Hello Gordie,

    I like the fact that you always say it as it is! Google is there to lookout for itself.

    After all, it is a business venture! Money is its number one focus and it will do all things necessary to sustain its monetary float.

    For anyone wanting to succeed with SEO, Google should not be taken as “god” of all. The myths just busted means that Google is playing ‘god’ to the detriment of the unlearned.

    Its a good thing that SEO is both science and art. At least, from experiences and experiments, we can truly analyse for ourselves the state things relating to search engines, mobile searches, keyword optimizations and every other aspects of on-page and off-page SEO!

  6. Myths! Myths!! Myths!!! This seems to spread online. If a brand like Google should continue working on myths then there would be no reason trusting it!

    The bust you made about these myths are so clear and revealing. Every SEO must now be careful in what they believe and implement in search engine optimization.

    Of course, I personally do believe that most successful brands online reached the point they are because of a lot of tests.

    For newbies, it would not be difficult to swallow these pills of “Google Mythology”.

    Now, we know better!

  7. Hey Gordie,

    Congratulations for busting these 4 myths of Google. At least, many SEO will now heave sigh of relief with the new knowledge showcased in this post.

    Without reading this post, I will never believe on myth number 4.

    Optimizing single pages with different keywords, for me, is a gun powder waiting to explode for the SEO.

    I will keep these myths in mind!

  8. Its even surprising to me reading about these myths of Google. The search engine readily wants to be in control always.

    However, it begs to question of whether we should always trust Google in its releases.

    Although some are genuine and without doubt, impact on the overall marketing strategy, yet there is still the question of who benefits ultimately.

    Therefore, it becomes really important for marketers and SEO specialists not to absolutely trust on what Google is saying.

    I know it is hard to accomplish but its surely worth it!

  9. Hi Gordie,

    Two myths I find very impractical in the bunch are myth 1 and myth 4

    -“You should be optimizing for clicks in your meta titles not for targeted keywords” and
    – “Your should optimize your pages with multiple keywords instead of just one”

    These all sound deceptive! I am glad someone is not buying into these impracticality and I urge SEOs to neglect them because they aren’t working!

  10. These are great tips, some proven to be true. I do know using URLs with keywords still rank well on search engines, because on searching the web, one will note that domain names and URLs that have the searched keyword are usually ranked higher.

    One I actually fell for was the paid back links. Atleast now I know hat when these links are of good quality and from a reliable source, they won’t end later hurt the site’s rank on search engines.
    Grace Joseph recently posted…Nokia 216 Dual SIM Specs & PriceMy Profile

  11. I think that Google is by far the most misunderstood for many webmasters today. The webmasters always look for ways to better understand how and why do Google these changes and those panda algorithm updates.

    But what is the most important factor for both GOOGLE and webmasters?

    I see that the keywords are those necessary factors because from this point the average user start their searching on the web.

    Google usually try to improve their users experience when they search for what they want and in other hand, webmasters always try to improve their content marketing to meet the needs of both Google and users.

    Thanks so much

    • Well as I said before most of us wont admit it but we’re actually trying to game the system. If we publish good quality content on a regular basis and optimize out titles for specific keywords so the audience can find it, we will eventually arrive on the first page of Google.

      What Google does understand is, good content gets engagement and engagement is a value signal for their algorithms. What most marketers should do is rely less on Google and find other way’s to get their audience like forums, Fan Pages and article sharing. Do those things right and Google will find you.

      Thanks for your comment Omar, keywords are definitely the most important element.
      Gordie Chase recently posted…Did you know that Online Marketing and MMO are the lowest converting niche’s?My Profile

  12. Hi Gordie, another great post.

    I particularly like tip #3. Too many people are afraid to bite the bullet and pay for links. It can be a very efficient method to generate backlinks. And it doesn’t have to be expensive either.

    You know what is one of the biggest myths I see on SEO?

    That you need to write for search engines.

    So many people focus, newbies and experienced bloggers, are so focused on writing and optimizing for Google that they forget who blogs are meant for: users.

    And what are users? Humans!

    Write for humans! Sure, keep keywords in mind and make sure you follow basic best practices like unique meta descriptions.

    But if you write valuable content in the way the everyday layman can understand, you will be rewarded
    Jeff Miller recently posted…5 Common SEO MistakesMy Profile

  13. Hi Gordie,

    Thanks for this article. I am always suspicious of advice given by a company on how to best use their service.

    Not only would I not trust Google to provide accurate advice on how to rank on Google, I wouldn’t trust Facebook to be totally truthful on how to advertise on Facebook.

    They all are going to give suggestions that make them the most money.

    I heard that rumor that keywords in domains don’t seem to matter anymore but I agree with you that it probably still does affect search engine traffic positively.

    One of my sites ranks for the keyword in in the domain name and I just purchased it about a year ago and did very little work.

    Thanks for this article my friend.

    Take care,


  14. Hello Gordie,

    I agree, I’ve been told numerous times buying backlinks don’t work. Don’t believe it, sounds like people are too cautious. Buying links definitely works, but it’s what kind of links are you buying? Are they niche relevant?

    Are they high quality links, that aren’t stuffed with keyword anchor text? I’ve found there are service, not cheap, but effective, and creative a long-term ranking status.