I’m not a big online shopper, but two months ago I took the plunge – I bought a pair of jeans online. In creating an account with this retailer, I starting receiving their daily emails, but I didn’t engage with them. Why? Like I said, I’m not much of an online shopper, and (to be totally honest) their subject lines didn’t really appeal to me. Personally, I don’t really care “What’s mandatory for spring”.
About a week later (a week of irrelevant emails, I should add) the jeans arrived. Unfortunately, they weren’t quite right. While I was checking out their return policy, I noticed a promotion for “free shipping if you purchase over $50”. This piqued my interest, so I shopped around for a bit and put a few things in my virtual shopping cart. Unfortunate news again – one of the shirts I wanted was out of stock in my size, so I couldn’t reach the minimum $50. No free shipping! I decided I wasn’t interested and moved on.