…the Kardashians of the world never put food on YOUR table

We read statements like these all the time – connect with me on LinkedIn, follow me on Twitter, like my Facebook page…blah, blah, blah. Seems like people use social media more to boost their ego than to get to know those they connect with. So why bother?

“How many Instagram followers do you have”? “Did you see my latest Snapchat?” “I just posted another of my videos to YouTube, you gotta check it out”. Does it really matter?

When we “connect” or “follow” someone are we more interested in learning something new or to have easy access to the latest gossip? Our desire to attract “likes” perpetuates a false reality when thinking a bigger “circle of influence” makes you more important.

It reminds me of what Bette Midler said in the movie Beaches: “Enough about me, what do YOU think about me?”

Now, I must admit that, since I am relatively new to social media I did spend more time initially “building my network” than paying attention to who I connected with. I thought I “needed” to have a large following or connect with everyone who asked? But what did that get me? I’m still trying to figure that out.

Over the past few months I’ve taken a different approach:

If I am going to spend time on social media I want to make it worthwhile

I am inquisitive by nature and try to learn something new whenever I can. With that in mind I went back through my various connections to see who shares my views on customer service and is willing to help advance the cause as I am.

I didn’t realize the wealth of free information that was readily available from the leaders in my field…and the very same people that I have already connected with. Wow, this is great!

I started to watch their podcasts, YouTube training videos and of course I subscribed to their newsletters. My email inbox turned into my own personal library just waiting for me to absorb their knowledge they so willingly share.

My next step is to get to know many of my connections better. Whether through email, phone calls or video chats, let’s try to help each other and share information when we can. Otherwise, just reading 140 characters a few times a day gets boring quickly. Don’t you agree?

If we care more about what the Kardashians of the world are doing versus gaining knowledge from real industry influencers, that is actionable in our personal or professional lives, we are on the road to ruin.

>Knowing Justin Bieber’s latest escapade or the sex of Beyonce’s child will not help you pay bills nor provide for your family.

>Tweeting out a twerking video never helped anyone pass a test or achieve a certification needed for that desired promotion.

>Sharing the new Snapchat puppy-face overlay won’t help someone learn the best way to get funding for their business startup or create an elevator-pitch that will lead to a successful job interview.

So why do it?

I’m told that it’s a release from the tensions of the day, an escape from stress. Ok, I’ll give you that.

But when your tensions fade, stop! Disconnect from the pabulum. Shut out the malaise of the entertainment world. Say no to the insipid ramblings of people that have no meaning in your life.

We’ve had 10+ years of social media that hasn’t created anything other than an obsessive infatuation with tawdry fluff.

Let’s make the next 10 years a boundless learning experience reap with the sharing of real-world tips and tactics that can, and will, help us improve and expand our possibilities.

 

62 COMMENTS

  1. Hi Steve,

    I so much agree with you stand in this post. Indeed, social media acceptance has made many people shift away from the most important things. Its high time we truly reassess what social media stands for in our productive life.
    Its time to engage in social media as strategy to improve our skill, knowledge, and connection. A word is enough for the wise, right? 😉

  2. Hey Steve,

    This is a great observation. Many are lost in the social media malaise. Its down right unbecoming to spend time and investment following or liking social folks that would never add any real value to our life.

    Now its the time to have recourse, and I agree with your conclusion: “Let’s make the next 10 years a boundless learning experience reap with the sharing of real-world tips and tactics that can, and will, help us improve and expand our possibilities.”

  3. Hi Steve,

    Hmm! This is a very thoughtful post. There is no denying the fact that a lot of people go about social media the wrong way. This is especially if the objectives remains to entertain.
    For a more serious minded blogger, it would be smarter to relegate the “kardashians”, “Beyonces” and “Justin Biebers”, etc, of social media to the background.
    Social media should be used as a source learning and growth!

  4. Hi Steve,

    You touched on many important points in this awesome post!

    It’s really annoying how much people go mental because of useless social media metrics.

    “How many Instagram followers do you have”?
    “Did you see my latest Snapchat?”
    “I just posted another of my videos to YouTube, you gotta check it out”.

    Does it really matter, you asked?

    Of course it doesn’t matter!

    You would think only young ones do that but sadly even older people still waste time and energy on such things.

    What you said:

    If we care more about what the Kardashians of the world are doing versus gaining knowledge from real industry influencers, that is actionable in our personal or professional lives, we are on the road to ruin!!!

    I could’t have said it any better.

    Unfortunately, most won’t listen to you and will continue wasting their time on such obsessions.

    Thanks for pointing out the truths in this awesome post.

  5. Hey Steve,

    I do have to admit that I joined social media without this mentality. At first I was curious then I got caught up in it.

    But now I have a different mentality. I have more of a thirst of knowledge whether it be world problems or just getting to know people, despite my introverted nature. A lot of us introverts like to do things from a distance 😉

    But yes we get caught up with the vanity metrics of how many likes we have or how many friends we’re connected with.

    I do believe it’s time that we should engage each other genuinely, learn from each other, and support one another.

    Great post to think about and execute! Have a good one Steve!
    Sherman Smith recently posted…How To Build Trust And A Loyal Following With Your BlogMy Profile

  6. Hi Steve,

    This is such a short but blunt post, I love it!

    There’s no doubt about it, people seem to only use social media more to boost their ego than to get to know those they connect with.

    The worst is those who really think their number of friends on social media amounts to real numbers in real life.

    How very mistaken, right?

    Such people should invite all those friends to real life event and see how many turn up, haha.

  7. Hi Steve,

    Thank you for sharing your post. You can gather a vast amount of knowledge from influencers in your niche if you use social media correctly.

    Social media also can allow you to network and build relationships easily with people in your niche.

    While I agree with your comments, I don’t think you can’t have some fun too and you don’t only have to use social media to learn.

    If you use the 80/20 rule I think that should be appropriate. You have to relax sometimes and sharing silly videos and similar things with your friends helps you relax.

    It also helps you develop shared interests besides marketing with people you are trying to network with. For instance if you like dogs and a top influencer in your niche loves dogs too you have an instant bond.

    So if 20% of the time you are a little less serious, I don’t think it will hurt.

    Thanks for sharing,

    John

  8. Hi Steve,

    Indeed, it is important to make the time spent on social media to be worthwhile.

    If we do this then often then we would achieve greatness with our social networking.

    After all, what the point engaging social media when no value would be added to follows, likes, or shares we engage!

  9. Hi Steve,

    Thanks for bringing up this discussion. A lot of people are facing this challenge and it would be wise to encourage use their time well on the Internet.

    If one is strictly on social media to have fun then we must let them be.

    However, for those who desire to make money online, it becomes important to ‘socialize smarter’.

    At least, this is food for thought for serious minded marketers!

  10. Who you are on social media will define the type of connections you have. The value shared would determine what value comes to you.

    So, to be smarter in social media – especially as a business person – will mean to offer value in connections, engagement, and commitments. Thanks for sharing these all important details Steve!

  11. Hi Steve,

    Your advice in this post has come at the right time. At least, one must expect to do the ‘needful’ when it come to social media. I take this excerpt as the most important part of this discussion:

    But when your tensions fade, stop! Disconnect from the pabulum. Shut out the malaise of the entertainment world. Say no to the insipid ramblings of people that have no meaning in your life.

    We’ve had 10+ years of social media that hasn’t created anything other than an obsessive infatuation with tawdry fluff.

  12. Hi Steve,

    I couldn’t agree more with you on this post.

    It drives me nuts with my friends and relatives when they keep pestering me about their social media posts. They want everyone to like and comment on their every post, on facebook, twitter, instagram.

    It’s extremely annoying how people think everyone else should be as obsessed and spend all day on social media as they do.

  13. Hi Steve,

    Your first sentence is true but isn’t stopping many girls from trying everything they can to be the next Kardashian, even doing dispicable things to get the so-called big start she got with the infamous sex tape, haha.

    It’s people like that who drive the world of social media now, unfortunately.

  14. Hi Steve,

    You are right about the Kardashians of this world, they won’t put food on anyone table. They are so vain it’s sickening that girls (and even boys) look up to them and what they do on social media.

    About what you said:

    “If we care more about what the Kardashians of the world are doing versus gaining knowledge from real industry influencers, that is actionable in our personal or professional lives, we are on the road to ruin”

    So very true. I hope more people read and take heed of what you said, to spare themselves ruin, even though I know it’s like hoping against hope.

  15. Hi Steve,

    I think it’s an issue of “Everyone is doing it, I have to do it too”.

    Everyone is connecting on LinkedIn, everyone is following each other on Twitter, everyone is sharing and liking posts on Facebook, Instagram, blah, blah, blah… and if we don’t do the same, then we don’t “belong” 🙂

    I like your conclusion though, “… when your tensions fade, stop! Disconnect from the pabulum. Shut out the malaise of the entertainment world. Say no to the insipid ramblings of people that have no meaning in your life”.

  16. Hi Joseph,

    You may have just been sharing your opinion but it’s actually based on fact, social media definitely won’t make people smarter.

    In a study published in the Journal of the Royal Society Interface some years ago scientists have found that whilst mass connectivity through social media and the internet makes us look smarter it might be making us stupider.

    So, you are spot on 🙂

  17. Hello Steve,

    Your article is very interesting and puts a lot of perspective on social media. I agree, I feel there’s a lot of wasted time on these platforms. If one is going to spend time on social media then why not pick up some valuable info to absorb from your field.

    Just having a lot of followers or likes can be very meaningless. Unless, some just want some sort of false gratitude. Finding true value is much more meaningful.

  18. Hi Steve,

    I spend more time than I should on some social sites, but mainly to kill boredom.

    So what you said is correct, it’s a release from the tensions of the day, an escape from stress.

    Problem is when that becomes a big part of our day to day activities.

    Unfortunately that’s the truth for most of us today who spend way too much time on social media.

    I and others should heed your advise:

    “But when your tensions fade, stop! Disconnect from the pabulum. Shut out the malaise of the entertainment world. Say no to the insipid ramblings of people that have no meaning in your life.”

    Thanks!

  19. I love the points you made in this post.

    I’d say most who are obsessed with the Kardashians and others like that on social media are teenagers or adults who have refused to grow up.

    Those who have busy lives and have to pay the bills spend less time on such frivolities.

  20. Hey Steve,
    I ran through the same thread of thought and the conclusion I came to is the following:
    Google (or any other platform) doesn’t reward you for publishing the best content by showing it to everyone. Therefore people turn to “cheats” trying to get their stuff seen. Likes, follows, etc are used as such cheats trying to game the system.