There are right and wrong ways to utilize social media. If done right, social media becomes a BOOST for ROI but if done wrongly there it becomes a DISASTER for the business. Social media marketing is vital for business success just as search and content marketing do.
Social promotes the brand and dangle benefits to the target audience and businesses experience increase in conversions in the process.
Some businesses today are not getting the most from social media marketing because of they are implementing the wrong practices. They simply don’t understand that social media is called “SOCIAL” for a reason. They forget to incorporate the SOCIAL aspect in their strategies and this leads to continuous failure.
It’s time to reconsider what being “social” mean in social media campaign so the best can be achieved from your marketing.
There is need to do-away-with social media practices jeopardizing our campaign. These practices to avoid include:
Leaving Profiles not completed!
If you don’t complete your profile in social media platforms you could be hurting your entire social media campaign. A completed profile tells who you are, what you can do and what you have to offer. Visitors will love to do business with REAL people and the gateway to keeping their trust is when you have a completed profile.
No Sincerity and Human Touch on Shared views!
Social media should not be a place to be cagey, nor should it be a place to behave like a bot. You need to get out there and share your VIEWS on trending topics. You should not just share or retweet posts about your products but such shared must be engaging and have HUMAN TOUCH. Leave your candid opinion issues, make valuable comments, and mix-up with friends sincerely!
Getting too serious and Not allowing Humor!
Businesses leverage on this power to sell their products, intellectuals utilize it to push their theories, and friends use it interact with others, etc. However, a common mistake from businesses running social media is getting “TOO SERIOUS” with engagements. Incorporating humor in online social campaigns can go a long way to boost the popularity of a brand. A social platform like Facebook is not really a place to avoid or frown at jokes… I am just saying!
Taking Trollers Too Seriously!
You cannot satisfy everyone and for just no reason some followers will attack you. It’s easy to get strolled in social media, so be ready but don’t always take it personal. Other followers are watching how you handle this situation, and will give you credit when handled with maturity. There is this faint line between argument and conversation with regards to social media, and care must be taken to balance it out with passion. Too much attention on trollers could be distracting!
Always Pushing for Sales!
Businesses that are always PUSHING for sales on social media make big mistakes. Your presence on social media is not all about you. Its better you offer help and tips on how to use a product or how to avoid a negative condition than pressing the “HARD SELL” button with your social page. Most followers are easily turned off with this approach.
Indecency in High Places!
Indecency must be avoided in social media. Most social marketers are not getting it right because of indecency is pronounced in their profiles, words and images. These can affect the perception of the site in the long run. Avoid indulging in indecent pictures, leaving sensitive comments or rude remarks in your social media.
If you can avoid these practices on social media, your campaign will become successful!
So, do you agree that the above practices can hurt your search engine optimization?