The Smart Way to Optimize Your Amazon Sales Strategy


The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple sellers, it takes some creativity to stand out and grow sales.

Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches, so paying attention to providing a positive customer experience is very important.

Luckily, you can definitely apply certain strategies on Amazon. Here are tips to help set you up on the right path to success.

On-Page Optimizations

Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. Pay attention to three main elements here: images, content, and reviews.


  1. A pretty helpful article I must say. The ability to optimize Amazon sales could be invaluable. Luckily, the things to do are similar to what are obtainable in on-page and off-page SEO. The content and traffic strategies discussed in this post are spot on.
    Sunday William recently posted…1109 Profitable Niche MarketsMy Profile

  2. The image note resonates heavily with me. I’m beefing up my cash gifting page as we speak. I have so many pictures to show and so much space to show it; why not use eye candy to reel people in? I read an article stating that online home listings with at least 6 images were twice more likely to be bought versus those with fewer than 6. We dig eye candy.

    Great Kingg Sunday.
    Ryan recently posted…4 Smart Tips to Handle Pesky Online Money Making CompetitionMy Profile

  3. Quick tips and right way to get great sale. To summarize, first and foremost the product has to be of high quality and thus will result in higher positive reviews and thus recurring sales.

    Rest all images and product description is the need to get people glued to your page. A very informative article for many lost seller’s.
    rohan bhardwaj recently posted…A Poem Of LoveMy Profile

  4. Hi James, these are very smart tips to increase Amazon sales. These tips is somewhat similar to onsite and offsite seo. There are lot of different factor we need to take care if we really want good profits from Amazon.

    The product should be popular and should be related to your niche. Image optimization again plays a huge impact on optimization of product showcase.

    Very nice byte of information 🙂
    Ankit Bansal recently posted…Why Navratri is celebrated twice a year?My Profile

  5. Unfortunately, we can’t force user to review! We can only produce quality product, when, even after payment, buyer would recommend the product to his friends; then, he will review the product. As it is not certain, we can use the recommended tips! Thanks for sharing it with us! As amazon is reputed, the hard work is already done!
    Pierre Eustache C. recently posted…Earn Huge Money Online Writing on Hubpages Revenue Sharing ProgramMy Profile

  6. That was actually some solid stuff she shared with readers there. If you ask me, reviews are what gets people hooked on to a product and ‘force’ them to buy the product. I’m talking about the case of good reviews from a formidable number of people. At the same time, I must say that if the product attracts bad reviews, things can take a U turn!

    A good balance of on page optimization, good products, good reviews, content, content marketing etc can make all the good difference!