Writers make use of pen names always. They do so for various justifiable reasons. Some bloggers also use pen names but I am not too sure if this has any REAL significant impact on the overall brand success or the ROI.
A pen name is an author’s pseudonym. It is a fictitious name used when a person performs a particular social role or when a person publishes a piece of writing.
Reasons why pen names are used by writers could be:
> To make it easier for people to pronounce or write the name.
> To make the name more appealing and attractive to sales.
> To have the name fit a particular genre
> To make the name less controversial and more arousing for the audience.
> To hide their gender on gender-specific genres.
> To different themselves from well-known writers with similar real names, etc.
In addition, a name can be chosen:
> If it has personal or family attachment
> If the domain is available for creating an author’s online platform
> If there is available in social media like Facebook, Twitter, LinkedIn, etc.
There could be other reasons why writers, bloggers, or Internet marketers may decide to use pen name. I am of the opinion that a name (real or pen) should impact a brand’s success. So, the right pen name is fundamental to making money online.
You may have a different opinion about this, and I ask:
What really is in a pen name anyway?
Should bloggers use pen names instead of their real names?
How will the chosen name impact on ROI?