Selling an App from Your Blog? Here are Technical Things You Need to Know

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Have a great app idea you want to monetize?

Developing and selling an app is a way to take your brand to the next level.

This is popular for blogs and websites in the digital marketing space.

With a web app, your work will be directly attributed to your brand.

It will also leverage the visibility of your blog, given that it is already generating traffic.

Such a task requires a tremendous amount of work and planning.

To get started with your first step, here are the things you should consider:

A High-Performance Environment

A great app can truly uplift your brand’s authority, but a frustrating app can be devastating to your reputation.

As a company, you should always strive to provide consistent quality in everything – from your content to your app.

Even if you manage to get your app working, you still need to measure its performance over time so you can continue to optimize it for the best experience.

It is safe to assume that there will be bugs and several areas of your app that warrants redevelopment. It is near impossible to get everything perfectly on the first try.

Although it is understandable for newly launched apps, making sure everything works as intended should be your top priority post-launch.

Using PaaSProvider

Fortunately, you can make the development, testing, and update process seamless using a Platform as a Service or PaaS cloud environment like PaaSProvider.


PaaSProvider is your one-stop shop for your app development needs.

This means you can take advantage of a web-based dashboard to handle everything from creating backups to deployment.

It supports all major languages such as PHP, .NET, Java, and Python.

This should offer you flexibility regarding imagining and building your app, as well as finding professional developers who can help.

A key advantage for blogs is that PaaSProvider can easily be integrated with major Content Management Systems like WordPress and Joomla.

It is also worth noting that it uses Solid State Disks (SSDs) to handle your data; significantly boosting your app’s performance and usability.

At launch, PaaSProvider enables you to watch how your app performs in real-time.

This includes technical information such as memory usage and traffic.

You can also refer to the available historical data to help you identify aspects of your app that requires further optimization.

App Marketing Strategy with your Blog

After developing and launching a great app, the next step is to make sure people will find it.

Establishing the core promotion channels such as social media, paid search ads, and search engine optimization is a step in the right direction.

Additionally, you need to incorporate some of the essential steps to successfully market your app:

1 – Identify Unique Selling Points – Answer this by taking a look at how your app fares against competitors. Does it provide better results? Is it made specifically for a particular demographic?

2 – Optimize Keywords – When making your app available for mobile app stores, be sure its name and description contain keywords and common search terms from the audience you are targeting.

3 – Use Landing Pages – To generate more leads and direct them to your web app, make sure you use landing pages – precisely click-through pages and product pages. A tool like Instapage and Lander can help you with this.  

4 – Encourage Feedback – You can leverage sites like Yelp to generate buzz around your app and encourage valuable feedback. This can also be done by promoting your app through social media.

5 – Market for Mobile – If you want to accommodate the growing number of mobile users, be sure your app is fully responsive. This will ensure that the user experience remains consistent.

Prepare to Fortify Your Foundations

Lastly, you need to make sure you can keep up with the growth of your app.

You also have to make sure that everything in your back end is in top condition.

Eventually, your app would’ve grown to a point where a shared hosting plan just won’t cut it.

This is why you should prioritize upgrading to at least a VPS (Virtual Private Server) hosting plan to minimize or eliminate downtimes and server crashes.

A VPS server should be enough for the tremendous demands of a web app.

Remember that speed and reliability are critical if you want to provide the best experience for your users.

When possible, you should opt for a host that offer SSD VPS servers.

You may also use a Content Delivery Network to mitigate further the load of running your app.

This is extremely useful if your audience is coming from different parts of the world.

Apart from the accessibility of your app, you should also protect your site from hackers and other security threats.

Bear in mind that the possibility of this occurring increases as your app gains popularity.

At the very least, you should protect yourself from potential malware attacks using a tool like Sucuri.


Offering a web app is a noble cause that requires you to leverage all the help you can get.

You must also have the technical awareness of developing, deploying, and optimizing an app.

The good news is that the online market is now filled with tools and platforms that can help any endeavor possible.

At this point, it is only a matter of having a very good idea and the dedication to keep pushing your app forward.


* By Christopher Jan Benitez on IM-Blog101


  1. App development forms part of the larger digital marketing needs of today. It becomes necessary to do all that matters and ensure its technicality is enriched.

    I have seen a lot of Internet marketers share success stories with app development and promotion, and it would be cool to replicate what they have achieved by following same process of how they become successful.

    Selling an app requires some technical know how, and it becomes necessary to identify these technicalities for a successful campaign.

    I like the idea of Using PaaSProvider as described in this post. This is my first time of learning about this system. Surely, I am going to make more research on it to see how it can serve as my one-stop shop for app development!
    Sunday William recently posted…What Steps Do You Take To Keep Freelance Writers Honest?My Profile

    • Hi Sunday!

      You are right!

      App Development is one big industry, and a lot of entrepreneurs online are building apps and software and then making a lot of money with them.

      Creating tools for others is one of the most profitable business models in this world, in my opinion. And well, you can see it clearly on statistics how much money is made by selling tools to others.

      People always look for tools and shortcuts – so it sells pretty well!

      I would also love to create my own apps soon. There are so many ideas to play with and that is the fun part about it!

      But yeah, as you mentioned, it is very important to learn everything you can about apps and that industry, in order to be successful there.

      Thanks for passing by and leaving a comment!

      Cheers! 😀
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  2. Offering an app requires good technical and marketing skill. The best of marketers ensure that the needs of the target audience are met.

    Optimization every aspect of it is vital for success. I have never been involved in app marketing before but from this post, I sure have ideas on how to go about it!

    Well, I think using a higher performance environment like PaasProvider should be well studied!

    • Hey Celine!

      Yes, you are correct with that. App marketing requires quite good technical and marketing skills.

      Starting from your target market. It is important to study and analyze the marketplace and go from there. Because you really want to build something that people actually want or/and will actually want to use.

      I’m glad that you are learning here!

      Thanks for coming by and leaving a comment!

      Keep up the great work!

      Cheers! 😀
      Freddy G. Cabrera recently posted…How to Make Sure Your Website is Found On Google?My Profile

  3. Now I know of three vital steps I should know if I want to sell an app. Although I am yet to fully delve into the mobile app offer,yet this piece is important for future reference. Already I have bookmarked for increased traction!

    I now have idea of what it takes to develop and market an app. Also, what it takes to sustain my app technically!

    Thanks for this awesome share Freddie!

  4. RE:Additionally, you need to incorporate some of the essential steps to successfully market your app:

    From inception (pre-prototype stage) an essential part of the marketing strategy should be user testimonials.

    Testimonials are inherently more credible than even the most brilliant ad copy. They should take the form of text and/or video.

    NO “John from New York” type of testimonials, please. Full first and last name with photo give enhanced power and credibility to any evaluation or endorsement.

    If the testimonial takes the form of “it solved my problem with . . .” then it becomes particularly persuasive.

    Finally, the best type of testimonials stress BENEFITS rather than features (of the app in question).

    Best of success to all you app developers!
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    • Hi Robert!

      Great comment man!

      I completely agree with you!

      Testimonials are definitely powerful. They are better than any marketing copy – all day long. That is correct my friend!

      In today’s world – testimonials and customer generated content are leading the way in marketing. This is also relevant to what some call; Influencer Marketing.

      This is where your customers help you sell more and thanks to their success stories you are able to expand fast and increase your profits. That is why it is very important to take great care of your customers AND also promote the heck out of the testimonials they give you.

      Thanks for coming by and leaving a valuable comment man!

      I appreciate that!

      Keep up the great work!

      Enjoy your weekend! 😀
      Freddy G. Cabrera recently posted…How to Make Sure Your Website is Found On Google?My Profile

  5. Hello Freedom Blogger,

    I run a fashion blog and I have been thinking about creating an app for my blog. This post has provided some much needed tips.

    Do you have any recommended list of app developers you have used before who can be trusted?

    Or a list of the best places to find trusted and reputable app developers?
    Yan Yan Chan recently posted…Life on Film #001My Profile

  6. Hey Freddy,

    This is a very useful article. Many marketers are now in the digital sphere and need apps to extend their market.

    Developing and marketing an app for business is not an easy thing but following the steps highlighted in this post, a business will have good success!

    I guess its time to be more practical with app developing, and like you have mentioned, we can leverage on the many tools online!

  7. Hey Freddy/Christopher,

    Thanks for sharing this post. It is an eye-opener for me. I have been thinking how to really start taking advantage of the use of apps for my website I guess this is really quite helpful.

    The information on the technicality and marketing of app for business is revealing. I will take a cue from this post and start implementing it.

    At least, it goes to show that before creating an app, a solid strategy must be in place!

  8. I love fast apps that don’t use up too much data on my phone. You hit it right on the dot when you said high performance environment.

    Having an efficient app, even if it is simple can do wonders. You don’t want people to have any type of bad experience when you want it to sell and go viral.

    A good marketing strategy is crucial to success as well. I love all the ones that you have pointed out!

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  9. Hey Freddy,

    Selling an app successfully will depend on the value it provides to the target audience. The app must meet with the needs and demands of the target audience.

    I love the way you have explained the need for reliable PaaSCloud environment.

    At least, most readers are going to find this revealing! An app that runs in a high-performance environment must be embraced. This technicality is needed for successful app launch!

  10. Hi Freddy,

    It is obvious that before an app would be sold successfully, there need to be ample knowledge of some technical things. The details you have shared here are revealing.

    I take exception to the concept of using Platform as a Service. This is my first time of learning of it and it is exciting to know what it entails.

    I guess having knowledge and putting into practice of the whole technical details provided in this post would readily help me to increase the sell of my apps!

  11. Hi Freddy,

    I am of the opinion that before a successful app selling campaign, there must be clear insights as to the value which the app is going to provide.

    After this is successfully established, then it becomes easier to follow all of the technicalities that would bring about the success.

    Any app is technical in nature, and to sustain same, the technical details and efforts must be enhanced!

    I have learned new things from this post, especially on the incorporation of the steps needed for marketing an app after launch!