See How Realtors Can Absolutely Benefit From Twitter


Realtors Can Absolutely Benefit From Twitter Use

Every day I run into realtors who do not understand the value of Twitter orunderstand Twitter period. Most realtors act as a small business and some actually are their own small business. Small businesses can benefit greatly using Twitter. Realtors are just like any small business. They work 24/7, 7 days per week. Real Estate agents do not generate money when they are not working. Realtors can absolutely benefit from Twittertoday but it will take time. It will not happen overnight.

Start With A Good Twitter Profile

Your Twitter profile should showcase who you are. It should include your  own picture, your area of experience and your location. It’s all about location, location, location in real estate. If you need the sizes for your images check out this post I did a while back on creating your Twitter profile.  Take your time doing this! It is an important step for others to follow you. A great Twitter profile will make the difference for you and realtors can absolutely benefit from Twitter using a great profile. I liked this one below because of his photos and his name right in the bio. He also uses hashtags for his keywords in the bio and has a link to his website. A great way to showcase who you are.



Find Real Estate Peeps to Follow

Follow others in your industry. If you need help check out my growing Twitter List of Real Estate peeps.  You can also do a search on Twitter for mortgage brokers, local folks in your area and other related topics to your niche business. I would recommend to start following a couple of hundred of folks. Slowly add to it over time and follow back those that may follow you first if their bio is of interest to you. If you like to be really organized develop some Twitter lists. You can put people into groups by location area, by interest, etc.

Become An Authority in Real Estate Topics

The best way to showcase yourself as an authority in real estate is to share what you know. Many people on Twitter are searching for news and answers to questions they have. Here are some good examples of what other real estate agents are doing on Twitter:


Share Tips For Home Sellers

Home sellers are looking for ways to get their home ready to put on the market. They may not call a realtor right away for fear of what they are doing or NOT doing. Be the one they tweet with a question.

Share Tips for Home Buyers

People buying a home may not trust an agent YET. They want to just look at houses. They may not know yet what they can actually afford. They don’t know who to ask first. You can be that first person they make a connection with.

Connect with Mortgage Brokers, Real Estate Attorneys, etc.

Connect with others in the industry is an important tidbit. This can only help grow your real estate business. It is easier to meet new people on Twitter than Facebook. Facebook is more about who you already know. Twitter is more about getting to know other people. Even in the small state of Rhode Island there are people I still have yet to meet.

Engage With Others On Twitter

This is the where realtors can absolutely benefit from Twitter! It’s like going to a local networking event except you are online. This is the key to success on Twitter – engage!  Listen and respond to others. You may be suprised to hear folks talking about wanting to sell their home or looking for a new one. I once found a person looking for a home in my town. She began asking questions about different neighborhoods in the town.


What NOT To Do On Twitter

> Do NOT only post your listings! I must say it again.  Do NOT only post your listings. No one wants their Twitter stream flooded with only listings. Boring! I see too many real estate agents doing exactly this on Twitter and many right from their Facebook account. That is the lazy way and it will not grow your Twitter following. It will not provide you with any engagement. Of course you may include some tweets about your listing just do it cleverly and stick to the 80/20 rule. Share 80% of others content and 20% of your own. That’s the golden rule. That is how realtors can absolutely benefit from Twitter.

> Do NOT protect your tweets. If you protect them no one will see them unless you allow them one by one. Not only is it time consuming but senseless if you are in business. You are on Twitter to be seen and heard. People will want to connect with you and not want to wait for an approval process. Can you blame them?

Now this tweet below is cool because it has a video. I would only recommend this in your 20% of shares. Doing only this will NOT work on Twitter.

The next tweet is quite boring. The info comes directly from Circlepix – an automated service.

Can you see the difference in the style of the 2 tweets above? I’m sure you do and remember to be creative as you can when sharing property listings on Twitter. It can set you apart from the others.

Top Reasons Why Realtors Can Absolutely Benefit From Twitter?

1. Make New Connections.
2. Become An Authority.
3. Generate Leads.
4. Bring people back to your website or blog.
5. Promote listings or yourself 20% of the time.


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If you are a real estate agent I’d love to hear from you in the comments below on how Twitter has helped you.

If you are not I’d still love to know what tips you could offer other realtors that are starting out using Twitter.

Image courtesy of Renjith Krishnan at


  1. Hi Lisa,
    I think that creating a good Twitter profile and doing proper engagement with like minded professionals will boost the chance of the realtor to benefit well in Social media marketing.

    All of the tips you have shared are on track and I agree with them!
    Sunday William recently posted…Should Bloggers Use Pen Names Instead Of Real Names?My Profile

  2. Hi Lisa,

    Indeed, these are great tips for a Realtor. Twitter usage is all about creating an appealing profiling, providing valuable contributions and engaging others successfully.

    Real estate operators can use tweets and images to attract clients. Twitter and other social media platforms are great places promote their brand effectively

    This has pointed out all the benefits of Twitter
    Celine recently posted…Should Bloggers Use Pen Names Instead Of Real Names?My Profile

  3. Hi Lisa,
    Its not difficult for Realtors to benefit from Twitter. Giving that Twitter and other social media platforms help businesses and brands to increase traffic and conversation.

    However, Realtors should always observe Twitter best practices – of course these have been highlighted in this post – and provide valuable details for visitors!

  4. Twitter can be absolutely be used to promote a Realtor business.

    But, there are key steps to ensuring that this social media platform benefits the user at all times.

    The realtor should be able to provide appealing content around the 140 characters.

    Also, posting the right images and engaging relevant groups are helpful in gaining traction with Twitter!

  5. Hi Lisa,

    The reasons listed: ,

    1. Make New Connections.
    2. Become An Authority.
    3. Generate Leads.
    4. Bring people back to your website or blog.
    5. Promote listings or yourself 20% of the time.

    are absolutely vital. Realtors should be motivated with these today!

  6. Hi Lisa,

    I agree that realtors and almost any business owner can benefit from the wonders of social media sites such as twitter if you know how to market and connect with customers in the right way.

    The ways you have described here are wonderful, and like you have pointed out, you will always want to find the most relevant free information and share it with potential buyers.

    This will help to establish you as an authority, and help you to gain the trust of your clients.

    Great post.

    Thanks for sharing.
    Lawrence Berry recently posted…How To Identify Your Weaknesses And Cope With ThemMy Profile

  7. Hi Lisa,

    For any business, Twitter is not like other marketing tools. You cannot go out with a banner that says “buy me”.

    For realtors, it’s important to develop long term strategies that will allow to build a loyal following, and then leverage that following into viable costumers.

    Thanks a lot

  8. Hi Lisa

    They are very useful tips for establishing a Twitter presence in the RE arena. Though that is not my field I can use your ideas as suggestions to any clients who are in RE. Plus the theme of the ideas can be replicated across other markets with a few adjustments.

    So, many thanks for your post.