If you would like to know the most effective tools for measuring your social media ROI, this is the right article for you.

Social media marketers should always be conscious of the impact of the investment they make. At least, managers would love to know how much benefit the budget they approved has yielded.

After all, no one wants to do things with their eyes closed, right? Least of all, blindly spending money on social media campaigns.

To provide the much needed report for financiers and to help make better decisions for future social campaigns, there is need to master the skill of measuring Social media ROI.

Yes, measuring social media return on investment (ROI) is necessary to ensure that resources are not wasted where they are not needed.

Identifying the key performance indicators (KPIs) or metrics like profit, influence, social exposure, lead generation, retention, engagement, interaction, sales, and traffic, etc., is a starting point for effective ROI measurement.

On a more practical term, the social media marketer must know the most effective tools that would bring to the fore the necessary KPIs and how they interact with each other.


Before tracking Social media metrics effectively, goals must be set and the right tools gathered to ensure that you not only validate the formula: Return on Investment (%) = (Net profit / Marketing Costs) × 100 but also that the report reveals how the ROI effectively helps in the overall marketing objectives of the organization.

That being said, here 13 very powerful tools to help you effectively measure your social media ROI:

1 – Google Analytics

Google Analytics helps you track social media campaign sign-ups, on-site conversions and website traffic.


Social marketers can use this tool to set up links that would be used to track the parameters of the campaign.

The good thing is that this tool is easy to use and it is a cheap way to track your social media campaign success.

Click here to check out Google Analytics.

2 – Kissmetrics


Kissmetrics is a popular web analytic platform. With its range of features, you can also measure social media ROI successfully.

The key features of this tool include measuring revenue and customer behaviors. When you apply Kissmetrics to detect the social media ROI, you also get to check out how the average ROI compares with average revenue per user and the conversion rate.

Tracking ROI from social media websites, app or mobile platforms is easier with Kissmetrics. Many customers love the standout features of this amazing and powerful tool. You will too.

Click here to check out Kissmetrics.

3 – Salesforce

If you want to effectively measure sales lead in a social media campaign then Salesforce should be your choice tool.

This automation software can be combined with tools to effectively track leads back to specific social content or campaign.

Salesforce uses tracking codes on the links shared in social campaigns to monitor progress.

4 – Hootsuite

Hootsuite Analytics is a broad range tool that social marketers can utilize to identify conversions, reach and brand sentiments. Also, it helps track the social messaging that are driving or not driving traffic.


Hootsuite also offer analytical reports that help users see snapshots or visuals of the social media performance overtime. Hootsuite is an all-round tool and it is effective for managing and tracking metrics.

Social marketers without much experience would find this very useful!

5 – Sendible

Sendible is a powerful tool for measuring social media ROI. This works effectively by showing how social media efforts have impacted on the traffic of the website.

You can use this tool to define in details how your social media contents and emails directly affect page views and traffic.

The sleek report generated by this tool can be used to identify geographical patterns of the traffic so that targeted content created and shared on the right social media platform.

6 – Keyhole


Keyhole easily tracks social media hashtags, keywords, mention and URLs for Facebook, Twitter and Instagram. It does this real-time and ensures that the process remains simple.

This can be highly effective to measure the ROI of your social media campaigns since you would be paying attention to the trends.

You can also get valuable insights on geo-location, impressions, and top influencers.

The real-time updates from this tool means you get to know the extent of your brand’s reach.

Click here to check out Keyhole.

7 – Union Metrics

Union Metrics is a powerful tool in that it helps to measure the effectiveness of your social media campaigns across platforms.

With this tool you can identify and compare the effectiveness of conversations across social networks. It helps you which social content can effectively provide the highest return on investment in various campaigns.

8 – Trackur

Trackur should be your ideal tool for tracking positive sentiments about your campaign.


This tool is so unique for sentiment analysis, and this means that your overall social media sentiment readily affects where and how you spend your social budget.


It is an effective ROI measuring tool for social marketers. It’s a paid tool but its uniqueness makes it an effective ROI checker for social media marketing!

9 – Cyfe

Cyfe is a superb tool for measuring your Social media ROI. You will get to know of how your content is shared across different social media platforms.

With Cyfe, your overall ROI for social media activities is monitored.

This tool has lots of widgets that can be used to customize reporting on social media feeds.

You choose widgets based on advertising, blogging, email, monitoring, custom, etc.

Using this tool will help you track various activities real-time and these are easily combined with its clear ROI and analytics reporting.

Cyfe is cool to plan, track and amplify your business social media marketing.

Click here to check out Cyfe.

10 – Qualia

Qualia is a powerful and effective social media ROI measuring tool in the sense that it helps to unveil the customer intent.

You can utilize this tool to analyze intent signals of what customers are actually buying before and after the campaigns are launched.

In using this tool, you will have to determine overall consumer engagement by making analysis of social media activity, search traffic and proprietary data, etc.

11 – Klout

Klout helps as a social media ROI measuring tool. It effectively helps monitoring and measuring influence across channels like Facebook, Instagram, Twitter, Google + and so on. The influence you have is determined by your ability to drive action.

Klout Score is a number allocated to the amount of influence you have. It is also the accumulation of your influence across all networks. If more people respond to your social content then it means you are more influential.

The Klout score is therefore, a kind of measure to the effectiveness of your social shares.

12 – Buffer

Buffer is popular with measuring social media interaction. You will get to track and schedule the content you have posted on various networks and see how effective they have been.


If your social media practices readily embrace Twitter then Buffer lets you know Twitter audience you have online and you get to know the content that could be best seen online. By attaching UTM parameters from Buffer you are can as well track social traffic in Google Analytics.

13 – Viral Heat

Viral Heat is a social media monitoring, analyzing, publishing and engagement tool. It could be powerful for the measuring of your social media ROI.

This tool allows you to understand social metrics and drive social ROI with real-time social analytics. It is most effective in ensuring sentiment trends are properly analyzed, combined and compared for actionable data.


So, there you have it!

The above social media measuring tools are powerful.

Some of them are free while others are paid plans.

You should check out the links of these tools and see how effectively you can start measuring the ROI of your social media marketing campaigns.




  1. Hi Carl,

    I really like this post, from the heading you used to the tools themselves.

    I didn’t know there were so many useful tools for measuring social media ROI.

    Are they all free?

    I know Google Analytics is completely free and Trackur is paid from what you wrote here, but which others are completely free?

  2. Hello Carl,

    That is a big title you used.

    At first I thought this post won’t deliver on the title, but am pleasantly surprised it did 🙂

    You are right about these tools been powerfully effective for measuring social media ROI.

    I am checking some of them out now.

    Thanks for sharing.

  3. Hey Carl,

    Measuring Social media ROI is important. The problem lies with the fact that most social media marketers don’t know how to do so and arrive at an influencing decision.

    Well, I am sure that with this tools, just about any confounded social media marketer can begin to track and analyze social trends for better decision making.

    By the way, my favorite tool here remains Buffer!

  4. Hi Carl,

    Personally, I believe in the power of social media as marketing tools a lot, but I meet a lot of opinions here and there that social media will never replace powerful traditional ways of advertising. I absolutely can’t agree with such opinions, but it is always interesting for me to see what other people think.

    So what’s your opinion on this matter? Should businesses spend time and money on it?


    P.S. And thanks for sharing this list, I use Buffer, but will try other ones too!

    • Hi Krystsina

      Good Question…

      In my opinion, social media already has overtaken traditional marketing in the sense most businesses have an online presence.

      Sure, Pepsi may spend millions on a SuperBowl ad but they also are online.

      For us to get to the point where we can afford that kind of Ad budget I am convinced the internet is the most effective way to track your advertising dollars. These tools being a great start.

      I think you’re on the right track Krystsina can’t wait to see your SuperBowl ad!

  5. Hey Carl,

    I started focusing on using PPC ads more than interacting on social media. These tools are a great resource to have and use.

    I personally use Google Analytics and Buffer.

    One great tool I found earlier this year within Google Analytics is Google URL Builder. With it you can track each campaign, blog post, etc. on how they perform by using a unique URL. You can then see how well they performa with other metrics within Google Analytics.

    It literally kills two birds with one stone.

    Thanks for sharing Carl! Have a good one!
    Sherman Smith recently posted…Why Solopreneurs Struggle With Generating Blog TrafficMy Profile

  6. Hi Carl,

    Measuring Social Media ROI is very crucial for online success. In the very least, marketers can use the information accessed to make vital decision that will improve social success.

    From the list of the ten tools discussed here, I am only acquainted with Google Analytics. However, it is good to learn of other vital tools discussed here!

  7. Hi,
    Every business owner have to know how much ROI the money he paid has came in, Knowing the right tools for measuring and identifying the important metrics with social media campaigns is essential for getting the most from your spending money, otherwise unexpected loss will face you definitely.

    I`m using some of these tools for a while and I will try the rest soon.

    Thanks for your spending time giving us these important tools and resources.

  8. Hi Carl,

    Great post! I use Google Analytics to measure conversions and I love it. I use Hootsuite for other means, but I was unaware that they offer a tool to measure metrics. Is this a premium feature for Hootsuite? Thank you for sharing your tips, and I will certainly look into the other tools I’ve not mentioned that are found in this post. Have a great day! 🙂
    Artice Upchurch (A.D. Upchurch) recently posted…How to Write Highly Shareable Content for Social MediaMy Profile

  9. Hello Carl,

    The list of tools is worth looking through – Google Analytics and Buffer are on my short list of the most useful tools, so I think I will try the rest of these services.

    To add some good tips I use myself, I can recommend you to try Serpstat for writing perfect headlines and relevant keywords. I can also recommend you Netpeak Spider – it is perfect for optimizing your work with website.

  10. There are so many social sites and so many things to do that tracking and measuring ROI is extremely important now.

    Tracking and measuring social media ROI helps us to spend time on what works and avoid wasting time on what doesn’t work.

    Thanks for sharing these 10 tools.

  11. Hi Carl,

    Thanks for compiling these 10 powerfully effective tools for measuring social media ROI.

    I have heard of a few but haven’t heard of them all.

    Social media can be one of the biggest time wasters, so it’s a really good idea to see which social sites are giving results and which are not. These tools help with that.

    Thanks for sharing.

  12. Hi Carl,

    I don’t do as much social media measuring as I should. This post has shown me why I need to and provided the right tools to use.

    Thanks for writing this, it’s really helpful.

  13. Hi Carl,

    Great article. I might have to give it another read as I am kind of a newbie when it comes to social media marketing and had a little trouble with the technical wordings.

    However, I want to slowly get into social media marketing and know that these lists of tools can help.

    I will be sure to bookmark and come back later to give a second reader.

    Thanks for sharing my friend and I’m sure I will find one of these services helpful in the future.

    Take care,


  14. Hi Carl,
    This is really an informative piece to me,
    I am so sad to note that i missed this wonderful information.
    Good that today i found it, Though I am using some of them in the list, a major ones are unknown to me, I will surely give it a try, I am bookmarking it for my further visit and implementation on my pages.
    Thanks for sharing this,
    Keep sharing
    Have a good day
    ~ Philip
    Philip Verghese 'Ariel' recently posted…Don’t have money for therapy? 4 online resources for mental healthMy Profile

  15. Hi Carl

    That’s a great list of social media analytic measuring tools. Tempting as it is to test out a variety of social media platforms to get branding exposurer and/or some kind of action taken, without accurate data collection and examination it’s going to be lie scattering seeds in the wind. smething may be working great, but I won’t know what it is.

    Unfortunately a lot of us find data collection and examination the least interesting part of business! The right tools, as you have kindly detailed, make that work easier.

    Many thanks for your post.

  16. I’ve always used Google Analytics to track my websites growth, along with social media.

    However, your article has given me a wide variety of options to consider. I am really interested in number 7, Qualia. To be able to find out what the customers intent are, and what they’re buying. Seems like there’s lot of potential using that tool.

    This article gives someone a lot of options to consider.

    Thanks for sharing.