Personal Branding For Bloggers: 10 Strategies That Actually Work



When it comes to personal branding, not all bloggers can confidently say they know what it entails. And this clearly shows that they’re neglecting a very important aspect of their career.

Personal branding helps to establish you as a thought leader in your niche. And once people start identifying with you as a go-to person in your niche or industry, you’d be on your way to a successful blogging career.

If you’re looking for personal branding strategies that actually work, these ten strategies are worth considering right now.

Be unique

Having a unique identity definitely plays a huge role in improving your online personal brand. Ask yourself: what impression do you want to immediately create when a reader visits your blog? What do you want your readers to remember you for?

To put this into perspective, I’ll cite three examples:

Neil Patel is a content marketing genius; Brian Dean is your no bullshit link building guru, and Jon Morrow is a smart blogger who knows his onions.

As a blogger, you should always develop your own unique ideas. Although, there’s no such thing as an original idea; it’s just remixed and rehashed versions of stories we’re all familiar with. However, you must realize that there’s always a fresh perspective to every story.

With this in mind, you must begin to approach every blog post from a fresh angle and stop repeating what others are saying. Always offer fresh insights and be creative about it.

Be passionate about your brand

Being passionate about your brand typically propels you to work hard and continually provide value.

Here’s how to infuse passion into your brand: spend time on building your brand strategies and be an advocate for it. Be proud of your achievements and brag about it. Use these achievements as social proof, and show people how you were able to reach your milestones.

Once your blog readers see how passionate you are about your blog, they often become as enthusiastic about it as you are. This way, you’ll not only expand your fan base but also create a relationship with those who believe in your mission.

Be your brand ambassador

Nobody can represent your company better than you. Come to think of this: you birthed your business idea, and you crafted your own mission and vision statements. This is what qualifies you as your own biggest fan.

With this kind of psyche, it becomes easy to build your blog around your personality and promote it vigorously. If you’re familiar with Neil Patel’s blog, you’d notice how he has used his own pictures in all of his call-to-action buttons and sales pages. You can do that with your own blog too.

Alternatively, you could take your brand ambassadorship offline. You could create a branded T-shirt that’s telling the world why bloggers are special people. You could also customize your shirts with your website name or logo. Just do anything that’s creative.

Emulate successful brands

Every successful blogger has their unique brand. Bloggers like Pat Flynn, Jeff Goins, Darren Rowse, Set Godin and a host of other successful bloggers all have unique brands that are worthy of emulation.

Notice how they differ in everything like their website design and writing style. If you’re just beginning or you’ve been blogging for some time and you want to scale up, emulating these renowned bloggers is the way to go.

However, this does not mean that you should mimic their identities. Rather you should follow their pieces of advice on what works, and find motivation through their success stories. Also, seeking guidance through their mentorship will be cool if you have the opportunity.

Have a definitive name and logo

Logos are intended to be the face of a company. They are graphical displays of a company’s unique identity. Because a logo is the face of a company, those which do not have a well-developed logo for their blogging are far less apt to have a continuous business.

Take a moment to think about your favorite products and services. The odds are that all of the companies have a logo.

But it goes beyond just slapping on an icon or clip art. Your logo should incorporate the essence of your content.

For example: if a business writes movie reviews, the logo should have some cinematic element to it so that it can be identified as a blog or a business which writes about movies.

Publish quality content

As a blogger, you have to realize that your content receives more visibility online and is more effective when it comes to personal branding. So there’s no compromising quality in every blog post that you publish.

Quality content also plays a key role in your content marketing struggles. And it’s very important to state that content isn’t limited to text alone. It includes videos, images, infographics, memes, podcasts and every other thing that can create value.

The most interesting part of personal branding for bloggers is that readers can easily recognize a blog’s content than the blogger who produces them. I’ve not met any of the bloggers I talked about in this blog post, but I can easily tell who wrote what.

Create exceptional web design

Blogging itself plays a great role in improving your brand identity. But your web design is equally as important. It’s what people see before they read your blog content. Some studies show that design elements are exponentially more powerful than content.

Your website is the most visible face of your brand. Your website is an integral part of your brand identity and is crucial for your online marketing, content marketing, and social media marketing efforts to succeed.

Not only does website design impact positively on your brand identity, it also affects SEO, traffic and conversion rates, which also help your web presence.

Therefore to create an enviable personal brand online, you must make a good first impression with your website, infuse character into it, and make it customer-centric.

Leverage SEO

As much as you’d love to have a solid personal brand, you might not get your desired results if you fail to optimize your blog contents for search engines. This is because SEO is what really does the work of putting your content in front of the right people.

In other words, if you’re looking to improve your brand identity, and you’re not leveraging SEO, then you’re not doing anything.

Essentially, SEO in its entirety, are classified into on-page SEO and Off-Page SEO.

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. This includes using your targeted keywords in meta-descriptions, headers, your post’s first paragraph and alt images. In addition, you should have a good keyword density by using your keywords several times in your content.

Off-page SEO are the activities that you and others do away from your site to raise the ranking of a page in search engine results. Link building appears to be the most effective off-page SEO strategy according to Google’s latest algorithm. To do this, you’ll need to publish guest posts on blogs related to your niche, comment on other blogs and use include a backlink in your bio.

The combination of both off-page and on-page will ensure that you will get organic search traffic to your blog content on a consistent basis.

Create an online presence

Having a strong and purpose-driven presence on social media is one of the best ways to build a personal brand. And this can be achieved through social media.

Social media is a great tool for spreading the word about yourself and garnering a huge fan base. It should be incorporated into your overall content marketing plans since it has the ability to take you closer to your target audience.

If big brands like Dell, IBM, Starbucks and Zappos can use social media networks such as Facebook, Twitter, Google+, Pinterest, and LinkedIn, to their advantage, why shouldn’t you? Make sure to add the social sharing icons on your blog.

Build a network

Networking with the right kind of people will get you the necessary connections that you need to strengthen your brand. Remember, your brand is the perception people have about you.

Building a network will not only promote this brand, it will also enhance your professional growth, and open new doors for new opportunities.

You must also make your readers loyal to your brand. All you need to do is establish real relationships with your readers through blog posts, email newsletters, and social media channels.

Furthermore, you must leverage guest blogging by doing blogger outreach and participating in groups and forums.


We can say that personal branding strategies for bloggers can be divided into two categories.

Passive branding strategies: being unique, being passionate about your brand, being your own brand ambassador, and emulating successful bloggers.

Active branding strategies: having a definitive name and logo, publishing quality content, creating an exceptional web design, leveraging SEO, creating an effective online presence, and building a network.

A combination of these two broad strategies will ultimately improve your brand image, and consequently, drive a huge demand for whatever services you provide on your blog.

Share your thoughts

Which personal branding strategy are you currently using? What effect does a brand image have on your blogging career?


  1. Hi Hafiz,

    Personal branding is an art which should be perfected by science. It takes high level of creative insights to master the art of branding.

    There are many bloggers who serves as role models for up coming ones.

    It becomes important to embrace the ideals, principles, skills, and experience of these trail blazzers to achieve success.

    I like the way you carefully pointed out all that is needed to create a successful brand.

    Your points are well noted, and they should guide just about anyone to improve on their branding!
    Sunday William recently posted…This is Why You Should Promote at KinggedMy Profile

  2. Hi Hafiz,

    The takeaway for me after reading this post is the fact that emulating others is one of the strategies for successful online branding.

    The truth remains that there are people who have gone ahead of us when it comes to branding, and emulating these people will make it easier for us.

    The role models you have listed have their distinct and peculiar way of doing things. It will only make more sense to follow their cue!

  3. Hi Hafiz,

    I think creating an online presence where unique features are promoted is the genesis of good branding.

    Personal branding for bloggers do work if it makes the business owner to stand out.

    To achieve this, the strategies you have shared are in order. More so, every blogger must ensure that a little bit of creativity is provided for increased traction!

  4. Hi Hafiz,

    Two ideas from the strategies you have shared that would help a firm make the most of branding are: unique and networking.

    Being unique with creativity and networking with the right people are important branding strategies for online success.

    The truth remains that uniqueness in ideas and action will stand out the marketer while networking with the right people will make the blogger more visible online!

  5. Hi Hafiz,

    Indeed, being unique, being passionate about your brand, being your own brand ambassador, and emulating successful bloggers are workable strategies for personal branding.

    These would actually work if the blogger consistently pursue these strategies with vigor. Standing out is possible with these strategies.

  6. Thanks Hafiz for this exclusive post on how to strategize on personal branding. The 10 strategies you have pointed out are in order.

    I particularly has interest in the fact that personal branding demands emulation of successful brands.

    I think this is the most important strategy that would spur bloggers to having the best brands out there!

  7. Personal branding is personal uniqueness. It is standing out in design, content, and professionalism.

    Bloggers who ensure that every step and effort they make are enmeshed in uniqueness would stand out from the crowd.

    Personal branding is standing out from the crowd and offering real value at every step.

    The strategies you have shared here are in order, and I will like to state that both newbies and experts would benefit from them!

  8. To achieve a great level of personal branding, one must ensure that he understands what ‘branding’ means.

    Branding is like providing exceptional value. Becoming a brand ambassador is therefore a must follow strategy.

    This will mean that the marketer is promoting exceptional value that was previously missing!

    Thanks for sharing these 10 strategies with us. They are very useful!

  9. Brand building is strategic. After creating value, it becomes necessary to network with the right people and with the right places.

    Every brand ambassador understands that building a brand is a matter of principle, strategy and dedicated action.

    Bloggers can build brands with ease. However, they must ensure that they exceptional offers to make! This is a starting point!

  10. Hi,

    It`s very interesting post.

    Building your personal brand must come on the first place when it comes to build successful blogging business.

    Amazon CEO and founder Jeff Bezos once said, “Your brand is what people say about you when you are not in the room.” So you need to be in their eyes what you love to be.

    In fact, we need to work hard to persuade our visitors to see us as we want to be seen.

    Thanks so much for sharing this awesome piece of quality content.

  11. Hey Hafiz,

    This was a great post about Branding!

    I think you hit on every part of branding that will help you propel your blog enough for it to keep growing.

    I think the most important part of Branding is just being unique which was the first point you made. The only way you’ll be able to stand out is just to be yourself despite the fact that you’re topics are going to be the same as others.

    Only you can bring that twist of your personality and ideas into your blog that will “brand” you from other bloggers.

    Thanks for sharing Hafiz! Have a great upcoming weekend!
    Sherman Smith recently posted…Importance Of Branding Yourself Online When You’re Broke With Little TimeMy Profile

  12. These are some great tips for many bloggers. Creating a blog about something that you can genuinely enjoy is something that can help you overcome all the things that were meant to break you and make you quit. But sometimes blogging has to be from a business aspect and one cannot always write about only what they love if they want more customers. This is where you have to think about the end goal of your business and your blogging efforts. All of the tips here are great and I agree with all of them, especially about creating quality content.
    Lawrence Berry recently posted…Home Construction Loans: What They Are And How They WorkMy Profile

  13. Hi Hafiz,

    Definitely our first meeting, a good read from you.

    I like the idea of offline branding – T-Shirt.

    This is something I’ve been planning to do for some months now but never had the time to execute it.

    There is no alternative to been unique, it either you’re yourself, or you’re nobody.

    This is because you can’t be me, and there is just no way I can be you.

    Everyone is unique.

    The problem is most people live life to the fullest without identifying their true potentials and go about copying others and trying to be like their idol.

    Nobody can tell my story like I would because I know my stories better than anyone.

    Thanks for sharing, really a great read.
    Shamsudeen Adeshokan recently posted…The Good and Ugly Web Hosting Experience: WhoGoHost Review – Case Study.My Profile

  14. Hi Afiz,

    I really like your article. I could see that it would be important to really let what is unique about you and your personality and let that shine through in all your writing.

    I like how you mentioned about passive and active branding and how both are important. While you can pay to have a good logo and site designed, I think it is the passive branding that is a little harder to do but will pay off.

    Obviously you need both though too.

    Take care my friend,


  15. Hello Hafiz,

    You’ve gotten this article completely right. Being unique and both passionate goes a long way to maintaining a very loyal following. Blogging can be very rewarding experience, and build up a loyal following if you engage your audience, and not just constantly promote.

    I agree with others that Pat Flynn is one of the best bloggers on the internet. What he’s done is nothing short of amazing.