Michael Wight

  • Hi Celine,

    I’m glad you enjoyed the article! Hoping more people are aware of this.

  • Hi Celine,

    I’m glad you enjoyed the article! Hoping more people are aware of this….Read More

  • Hi Sunday,

    I’m glad that you agree. Negative SEO is definitely something everyone online should …Read More

  • Hi Sunday,

    I’m glad that you agree. Negative SEO is definitely something everyone online should look out for and avoid doing.

    All the best!

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    Negative search engine optimization (SEO) is generally referred to as: ‘when a website purchases links and forwards them towards a competitor’s website in order to destroy their rankings’. A few other examples […]

    • Hi Michael,
      Its great sharing this detail about Negative SEO. Indeed, its bad for a business or website. Every webmaster should watch out for these tactics and safeguard their business from penalties and obliteration.

      If a site maintains good ranking, quality content, smooth traffic and have a good monitoring tool in place then it becomes easier to track Negative SEO and do something about it.

      Constant monitoring of competitor’s activities will go a long way to help safeguard against negative SEO.

      In addition, it is always important to key into the dictates of Google so that the best SEO practices would be applied to avoid penalties!

      • Hi Sunday,

        I’m glad that you agree. Negative SEO is definitely something everyone online should look out for and avoid doing.

        All the best!

    • Hi Michael,
      Negative SEO should not be ignored but must be checked to safeguard a business.

      There are many factors that constitute negative SEO and businesses must watch out them.

      Thankfully, the common ones are listed in this post – content stealing, fake reviews, paid linking, etc.

      The blogger must do all things possible to get rid Negative SEO.

    • Hello Michael,
      The competition in the SEO sphere is high and little wonder many competitors will do anything to get rid of of their opponents.

      It becomes important to understand what can be done to safeguard the business from negative SEO.

      Its a good thing that at least we have ideas of what Negative SEO tactics to avoid.

      Thanks for sharing this for it is so enlightening!

    • Hi Michael,

      I feel the problem with Negative SEO is to verify the intentionality behind it.

      In fact, for a publisher or a webmaster, it’s difficult to know whether the link they’re selling is a fruit of Negative SEO or if it’s the company itself to request it.

      Restricting publishing policy to only nofollow links safeguards the target URL in any case, but what about genuine-looking outreach emails suggesting an editorial link?

      I’m a blogger who has written several sponsored posts and replied to many link requests in the past. Yes, some revealed themselves to be a form of Negative SEO, but I only knew it years later, when I received link removal requests from the companies.

      So I came up with a couple of tricks:

      – Check the email address of the sender. If it’s a Gmail or other free email host, I can contact the company they claim to represent to know if it’s the address of someone from their marketing department. If it isn’t, I can report the message to the company and as spam in my mailbox.

      – Ask the contact for confirmation that they really want a naked link (dofollow) back to their site. If they take time to tell me it’s the quality of my content that counts for them, the request has high probability to be legit. If they only insist on dofollow links for rankings (AND they’re not writing from a company email address), I won’t do it. I’ll contact the company myself instead and ask about it.

      In general, editorial links from small blogs, forums and review sites don’t constitute Negative SEO, even though they might affect the target URL negatively if they carry some penalty with them. They might just be genuine in intention.

      If I find out that my business site is being linked to with suspicious intentions and in a suspicious context, I will contact the webmaster and learn more about how my link ended up on their site in that context. Then we would go from there.

      ~ Luana

      • [Kingged.com has just bought Luana Spinetti yet another $5 glass of cold beer or hot coffee, to say THANKS, for this very helpful response]

        $5 will be sent to your Paypal account when the next mass payment is made (usually within a week from now).

        Thanks a lot, for a very valuable PARTICIPATION on Kingged.com!


    • Hello Michael, I had no idea what your title meant by what is Negative SEO?

      Interesting read! I did find an article of mine stolen once, actually this guy stole my name too.

      Yes he was impersonating me! I did call him out on this and after some time he did shut the site down.

      People will do anything to get found HUH?

      Great Share
      Chery :))

    • Hey Michael,

      I knew there were various was to discredit website but I didn’t know any of the tactics that were being used.

      This was definitely an eye-opener!

      It sad to think that people would put time into discrediting your brand and business. The good thing is that Google notices negative SEO and intercepts it.

      But thanks making us aware of these different strategies that others would use against us. I’ll keep in mind the PurpleCowAgency!

    • Excellent article Michael, really!

      These negative tactics are really scary when you consider how much time some people spend to outrank other sites by doing negative SEO tactics, instead of trying to improve their websites.

      These tips from you are really good and thank you for posting this article because it’s really useful to know how to protect our sites 🙂

    • Hi Michael:
      RE:DMCA Removal Requests

      What exactly are these type of requests?
      Who, exactly, makes the requests?

      Thanks for clarification.

    • Hello Michael,

      Thanks for throwing more light on Negative SEO.

      It’s too bad that Google still hasn’t done something to prevent these, even after denying the existence for long time.

      Are they still denying it’s negatively affecting rankings?

    • Hey Michael,

      The negative SEO sounds cruel. Hence, it becomes necessary to find a safe ground against it for the business.

      If a business has any inkling of negative SEO, there should be no reason to pamper it.

      I am quite familiar with paid linking, content stealing and fake reviews. Therefore, it becomes necessary to safeguard the business against any of such negativity!

    • Hi Michael,

      I didn’t know what negative SEO was either. It is horrible that people would go to such lengths just to get a business advantage. Very sad.

      Thank you for this article and the concrete points you gave us to prevent a negative SEO attack.

      Have a great weekend!


    • I wonder if this is still a problem in 2017 since Google is still denying this can negatively impact a site. Do you know?

    • Hello Michael,

      Negative SEO can be a nightmare, and basically ruins your entire site. You should always abide by Google guidelines, and not try to trick your way into better rankings. They are clever and usually catch these tactics, then like that, they hit you with a penalty.

      All the methods you’ve described is definitely negative SEO, and will get your site penalized by Google.

      Content stealing and paid links are the two things you’ve listed I think everyone should stay away from in regards to negative SEO.


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