Margot da Cunha

  • ThumbnailIt’s rare for a day to go by without me scrolling through my Facebook feed. And I’m not alone: According to DMR, 65% of Facebook users log on daily.

    As marketers, we know how critical it is to have a business […]

    • Hey Margot,
      What a post! The details are so excitingly entertaining!

      After going through this post, I now have new ideas on what next to do when it comes to Facebook marketing ideas.

      From the above details, it is clear that lots of brands have developed powerful strategies in making the most of their Facebook campaigns.

      I love the explanations on each of these brands and how you related each idea with what the brand is engaging audience with social marketing.

      Brands wanting to up their Facebook game should learn that this platform is “social” and every content shared must be entertaining even as it is educative to promote engagement and call to action!

    • Hi Margot,
      Facebook marketing is not an easy, especially for the inexperienced. There are proactive processes to follow and its a good thing we have this piece of content as a guide.

      The 10 ideas should help both new and experienced Facebook marketers. They are smart and easy.

      Nevertheless, a theme that is constantly resonating with them is ensuring that the “human” angle is hugely promoted in content, images, videos, etc to enhance social relationship.

    • Indeed, using “Eye Contact in Your Images to Direct Attention” is smart and easy. I never had this idea in my entire marketing campaign.

      I guess it would be time to start implementing this Facebook idea for improved social media marketing.

      Rand Fashkin and the team at Moz surely did an amazing job. Somewhat it helps promote the humanistic touch in the overall Facebook marketing strategy!

    • Wow there are many things I didn’t know you could do with Facebook. Thank you for writing this visual article Margot.

      You have a lot of value on your site.

      Have a wonderful day.

    • Honestly, I am a bit surprised that it is only 65%. We all seem so addicted now. Perhaps that is just because I am a blogger though.

      Ok so what is a good potential reach? Is it the 180 million or the 30 million or smaller than that? This is an area that confuses me greatly.

      The emoji icon info is great. Honestly, this entire post is great. I look forward to your response.

    • We I am definitely one of that 65%, must admit to being a Facebook user multiple times daily.

      Still to use Facebook for marketing but it is certainly something I am considering in the near future. I mean there is a HUGE audience there to get your products in front of. I found point 1 very interesting and something quite exciting, you’re correct in saying there is an insanely specific audience there if your marketing is done correctly.

      Thank you for such an interesting and informative post, I will be looking back on this in the future.

    • Hi Margot,

      thanks for sharing this list, I found it very useful! All the ideas are really handy. Especially I like the idea about making the brand being humanised with employees photos, this is what I’m planning to do next for my Facebook business page!

    • Hi Margot,

      Thank you for all you share in this article. I had my facebook ad account blocked, I think it was because of the 20% image text rule but to tell you the truth they never fully gave me an answer or a second chance. 🙁

      I did create a new account about a year ago and wanted to see if I could place ads again, of course more carefully this time.

      The simple ideas like emoji and targeting your email marketing leads have given me a lot of new ideas to think about.

      Thanks so much for sharing your info!

      Take care,


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