Marcelo Garcia Cisneros

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    If you work in or around technology, then most likely you’ve heard talk of native advertising. There are people rating against it, some arguing for it, and new rules and regulations coming out about it. So, why […]

    • Hi Marcelo,

      Great article on Native Ads. They work really well, but they are definitely in the child phase right now. I wonder when things will get more strict around native ads.

      However, I totally agree on relevant content with relevant ads, because both advertisers and potential customers / readers benefit from this.

      Your quality score improves too, which helps to keep costs down.

      Thanks for sharing your insights on native advertising, Marcelo.

      Hope you have a great weekend.

      – Jasper

    • Hey Marcelo,

      As a prominent Snapchat user (austiniuliano) I encounter native ads all day long. Let me just add as a user, native ads work. This is because I enjoy seeing the adds for the same reason the FTC calls them misleading. They blend in and don’t interrupt the flow of what I am doing.

      Small business need to utilize native ads too! Snapchat for example has a great advertising mechanism that is cost affordable for local establishments.

    • Hey Marcelo,
      You have raised an important question about native advertising. Its now a smart way of advertising for a product or service taking into consideration the form and function of the platform on which it it published.

      The future of native advertising is promising as long as it is delivering the needed value to the intended audience. In this case, the user experience and visual experience of the content must be natural.

      Nevertheless, despite the “plus” for Native advertising, it must not be misleading. A brand will automatically lose its credibility if it employs native advertising in the wrong way!

    • Well, with the controversy surrounding Native Ads handled by the FTC I guess it has allayed the fears of many consumers that ‘Native Advertising’ is not misleading as many of the Traditional Advertising we have in the past.

      For me, whenever, I come across a post labelled “sponsored” or “promoted” content, I see it as an advertisement. This applies to even Native advertisement.

      The FTC is doing a good job and marketers should always ensure there is always sincerity in promoting good advert and good editorial.

    • Hmm! An instructive post Marcelo! Yes, Native ad should not be misleading rather, the reader should be made to understand whether what he is reading a sponsored or promoted ad or not.

      Native ad has come to stay and it is not going anywhere too some. It would only undergo revolution.

      Everyone is talking about Native ad because it not “misleading” or “interuptive” as traditional ads. The non-conformity feature of these contents makes them standout.

      Whether FTC intervenes on non-conformity feature or not, what matters is that user experience is enhanced and the value is provided.

    • Hello Marcelo,

      I don’t think native ads are misleading if they let you know what they are. This way people won’t be deceived. Also, I think it makes for better advertising. I prefer advertising that’s relevant to the publication so I think that they are on the right track.

      Thanks for sharing this with us!

    • I am not too familiar with native ads, but they sound deceiving into generating revenue for the advertiser.

      I agree that ads should be clearly stated as such, unless the ad is an article itself. I have seen big publications like business insider publish these type of sponsored posts but even so, they are known to be sponsored.

      If people are interested in the content then they can click on the informative article. Ads should not be deceiving, but the bounce rate should truly prove if people are interested in the native ad if they didn’t know it was an ad.

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