Is Linkedin part of your social media strategy?
LinkedIn truly turned into the B2B prospecting powerhouse that it is today at around the turn of 2011, when the platform’s user base crossed the 100 million mark. Today, its network is composed of 433 million users and counting, and one out of every three professionals on earth has a profile, with these accruing some 25 million personal profile views every day.
There are, however, many misconceptions about LinkedIn’s potential as a B2B prospecting platform. It’s time to debunk a few of the more common LinkedIn myths.