Its one thing to have an online presence via a website but its entirely another ball game having a website that is viable and marketable. In other words, it is important to have a website that would help a business to grow.
Ignorance of what makes a website appealing or negligence of what is necessary to make website the website successful is faced by most failed online businesses.
The design of a website, the content shared, and the marketing strategy put in place could kill a business quick!
Therefore, apart from the above advice, marketers must ensure they readily understand the basics of the technicalities involved in good web design, SEO, and digital marketing!
The title – Your website is killing your business – is brilliant, drew me right in. BTW, I would have found the title even more intriguing if it were crafted as a question – Is your website killing your business?
The statistics you’ve delivered in your opening paragraphs is very eye opening. Where did you get the statistics from? Just curious really.
It appears that more than 50% of site visitors would not recommend a website after a disappointing mobile experience and roughly the same percentage would make their purchases elsewhere in the website did not give them a delightful mobile experience.
If a website can lose approximately 55% of its income because its not responsive, should give all website owners reason to stop and check their site for responsiveness.
Losing 55% of business because your website is not responsive is actually paying for a website to be created focused on – business suicide.
As website owner myself, I wonder what would be the website attributes to check up on regularly to ensure that my website is not outdated.
How often, per year, would you recommend changing the look and feel and functionality of a website? I know changing the look and feel and functionality of a website is a measurable cost to company, but if the returns generated far offset the cost of change, I’d change in a flash.
Point 1: I quite agree with your opinions about the Who Are You / About Us page. Too often website owners seem to ignore the fact that sales (i.e. income) is generated between people. Especially after some trust has built.
As you’ve so rightly pointed out having a great About Us page, which features key personnel of the website in images and write up is an absolute must.
My website experiences tell me that the About Us page is the second most visited page on any website. Its content, goes a really long way in converting a site visitor, to a lead, and from there to a paying customer.
Point 5: Too often website owners seem to think that a website is for only show casing – The Business – and forget completely about the customer’s wants and needs. Whereas it should really be the other way around as you’ve so correctly pointed out.
Point 6: Call To Action. WOW! There are just too many websites that have a wimpy or No Call To Action anywhere, even on their – Landing pages – I’m often taken aback by this completely.
I can never figure out how they make an income, until I realize – They Don’t.
Terrific blog post Laura. Lots of Why and How To type information included. Enjoyed the read. Thanks for sharing.
[Kingged.com has just bought Ivan Bayross yet another $5 glass of cold beer or hot coffee, to say THANKS, for this very helpful response]
$5 will be sent to your Paypal account when the next mass payment is made (usually within a week).
Thanks a lot, for a very valuable PARTICIPATION on Kingged.com!
Thank you Kingsley, Today is Holi (its the festival of Color in India) it marks the start of Summer in my neck of the woods.
The chilled beer is really going to come in handy.
You are welcome, Ivan.
I hope you enjoyed Holi, 🙂
As I said in another reply… mass payments are being sent now. Please respond to my PM about your Paypal details.
What an interesting post!
Just like Ivan (above) – the title drew me in as well! lol 😀
You hit some great points here – when it comes to Business Websites.
Thank you for the useful and interesting statistics, by the way. 🙂
This is something I always talk to new bloggers and website owners about!
Yes, Content is King Online but User Experience is the new Queen in town!
It is SO important to REALLY care about the User Experience of your website. Your visitors are your potential customers – and they are the ones who make or break your business.
You need to really make sure your visitors not just like your site but LOVE it. You want them to Bookmark your site and comeback and even recommend it to others.
High Quality Content can help a lot – but the design and user experience gotta go with it. It just gotta!
I really like the point number two that you made here. I totally agree with you that you should a Marketing Plan behind everything you do on your site. It is very important to set the right marketing intentions with the smallest details. It does make a big difference in the long run.
One point, that I see you have missed here, and it is very crucial to pay attention to – is SPEED.
Your website’s speed is Critical!!
You could have the greatest design, and the latest technology on your site – and the best of the best user experience – but if you make your visitors wait longer than 10 – 20+ seconds for them to load the entire page – all of the previous does not matter.
People love speed.
And this “speed” is onkly getting faster and faster as technology evolves.
Right now, you have about 3 to 5 seconds to capture your visitor’s attention – that is it!
Imagine how much lower that number will get in a few years!! LOL
Anyways, great post, Laura!
Thanks for sharing it with us!
Keep up the great work!
Indeed, the design of website and the nature of its content could be killing it. Therefore, it becomes important to get a hold of what works with it.
The questions to be asked before publishing a website are in order. At least, it is important that the webmaster addresses the questions of who to publish for, when to publish for, and why publishing in the first place.
One thing that is important consider here is that information about a website that will succeed should be accessible online and offline!
Yes, today, there are a lot of do-it-yourself opportunities to build your own website.
However, if it warrants using expert knowledge to build a website, an entrepreneur should embrace that option – of course, this will be perfect if has the finances or resources to employ professional hand.
A well-designed website is an asset to your business, so why not take your time to ensure you have well deserved website.
The questions to be considered before doing over your website as discussed in this post are on track. In the very least, webmaster will find it useful to make instant decision.
Just like the others have stated YOUR TITLE ROCKS! As well as that opening Picture! Great job all around. I don’t even know where to begin!
I do know that my website is and I am sure will always be a work in progress. I could even imagine not changing things up once in a while.
I can see how all your questions can be beneficial.
You have some very good incites on web design and usability in this post, I agree 100% that a good website should be easy to navigate as well as letting you know what the website is about at a glance.
I also agree with your point that you should have good content and update your website often.
I can’t believe how many businesses are still using web designs from the 90’s and most don’t even have a mobile version of their website as of yet. They all need to read your post to get a better understanding that their website can affect their bottom line and reputation as a business owner.