Jess Hall

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    We’ve been in business since 1996, and “content is king” has been a guiding principle in our industry since we started. Good marketing has always been all about creating high-quality, useful content that shows […]

    • Hey Jess,
      Good content still remains king in every department of a business.

      The best companies out there leverage on the power of quality content marketing to drive sales, inspire and recruit personnel, address customers’ pain points, etc.

      Yes, content is not exclusively delivered for the marketing activities, personnel, sales, and customer service can also make the most of it.

      Your explanations on how these departments can leverage content are clear and practical!

      Whichever department we are serving content, it must be noted that the best content are customer-driven.

      The context on which these contents are delivered must be precise and clear to the readers.

      Content is king but it must be timely and targeted!

    • Hi Jess,
      Just about every department in an organization needs a particular type of content in one way of the other.

      Content is King when it remains relevant to the needs of the target audience.

      A good content should be craved by marketers and there should be a team in place which readily ensure that an organization employs the best of contents!

      The sales department should leverage on contents to identify and provide contents for prospects with ease!

    • Hi Jess,
      content is still very relevant in other departments of the organization.

      If the core functions of business like finance, marketing, and production needs content to express and impress then why not departments like customer service, sales and personnel.

      If for nothing, content is required to communicate effectively and instruct the necessary stakeholders for the overall interest of the brand. So, I agree with you that other departments needs content too!

    • Hey Jess,

      You’re absolutely right – Contents is King without any doubt. I want to share some facts with you:

      90% of organizations market with content. 86% of B2C marketers & 91% of B2B marketers use content marketing.

      70% of consumers say they prefer greeting to know a company via articles rather than ads.

      It’s a nicely written article.

      Thanks for sharing it. Have a great day!

    • Hey Jess,

      Great post.

      I never really considered the idea of great content being a recruiting device, but as I think about it, I totally agree.

      The first thing that comes to my mind are the videos that come from Wistia and Moz. The people in the videos look like they are having a good time. It gives me that feeling that it would be cool to work with them.

    • Hi Jess,

      Since I started here (internet marketing) there is only one thing that seems never change, even the way people talked about it – content is king.

      Either you’re selling tomatoes, or you’re selling Boeing 747 parts, you need the “right content” to explain to your audience why they should choose you over your competitors.

      And this goes for every department of the organization, every department that needs to talk to prospect must comes up with the right kind of content that provide practical solutions to customers queries.

      Your #1 on the list really drive home some good thought on the subject.

      Thanks Jess, nice reading.

    • With the right information in an article, the type of information that is truly valuable to customers, employees, or whomever is reading can ultimately help the profits and culture of the company. Great content is critical to the success of a blog. I look at terrible content as a reflection of the company, and I would never buy from a company that does not put 100% into everything that they do.

    • Hey Jess,

      These are other great aspects of how great relevant content can benefit.

      You can use content to help the culture and build the moral within the company. Employees want to be in a place where they feel comfortable and respect, and creating content geared towards that will make the work place more cohesive and build trust among the employees.

      Content would be great for salespeople to communicate with clients. In a lot of cases, sales people get a bad rap because of negative past experiences. But when you use content, the customer can use the 3 factors of building know, like and trust.

      Last but not least, using a content as a quick guide or a FAQ can be expedient and expedite customer service. We live in a microwave society now and having something like this will fulfill those needs in a timely matter as well as be fulfilling with the current paradigm.

      Thanks for sharing Jess! Have a great day!

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