You are right about the details you have shared.
Making an email sound personal without losing professionalism is possible.
The use of first person pronoun like “I” and creating contents with short and simple details will help improve conversation.
Slipping a personal life story between the lines in the email is revealing. This should be a practical step to apply!
Sounding personal in email is more like sounding personal in every content shared. The tone of the content must be conversational, hence the use of personal triggers like “I”, “you”, and personal experiences should be encouraged.
Email marketing is quite competitive but personalizing it tone will make a difference for the marketer!
I love the idea of slipping a personal life story into the line. Nothing could be more personalized than to share ones own ‘experience’. This apply in both real life situation or In the marketing sphere.
Making email sound personal for easy conversion is not that difficult. Keeping it simple and short is timeless principle that works like magic!
Nevertheless, I completely agree with all of the suggestions made in this post!
Very valuable tips for effective email marketing!
One of the best tips you have given here, in my opinion of course, is to write your email as if you are writing to your best friend. 😉
This is such a simple concept but very powerful if you realize the effectiveness of it!
I have heard this same advice from many top earners online.
When you treat your email leads as your best friends, you will be able to be more personal when you write an email for them.
Another thing to add here, would be to imagine yourself talking to just ONE Person – instead of generalizing.
For example; some emails start with “Hey guys” instead of “Hey my friend”
Sometimes I opt-in to newsletters from newbies online just to see what mistakes they might be making. And talking in a way that seems like you are talking to a GROUP of people, instead of ONE Person – is a very common mistake.
When you are very broad with your emails you are taking away the “Personal Touch”.
I used to do that myself! LOL 🙂
When I first started building an email list and I started to learn about email marketing – I would always write an email directed to a group of people. Doing this did not help me with my email marketing conversions, at all!
I also like the tip you gave about keeping it simple, short & sweet! 😀
That is the way to go with emails nowadays!
But another thing to note here, when you are writing short & sweet emails – is to increase the quality of your Copy/Swipe. Because, since it is a short piece of content, then you need to make sure it converts as much as possible in just a few words.
Call-to-actions are essential and very important to experiment with – when you are crafting short & sweet email swipes. 😉
Great topic, and great tips you are sharing here, Ivana!
Thanks for sharing!
Keep up the great work!
have an awesome weekend! 😀
Great work Ivana,
A personal story definitely helps me. An experience, a hardship I went through, whatever that makes me sound human, that always works. It’s just human nature.
A tip that I always share is to always sound like how you are talking. Your natural voice, your natural way of speaking. It comes out and people can see that.
I am starting to learn how important they way you write is with everything related to marketing. You really have to foster a sense of a relationship with everything you do.
Everything we write should sound like it is from an old friend.
Thank you so much for these tips. Some people may thing it is less professional to share about your life but people need to know who they are talking to and that they are talking to a human with feelings.
I like Freedom Blogger’s point about address a letter directly like “Hi friend” instead of “Hey Guys.” It is very important to foster that you and I sense of a feeling in your writing.
Thanks for sharing Ivana. Take care my friend…