Inbound Marketing: How to Give Your Business an Edge

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Most small business owners have many roles. They spend their days doing sales, operations, accounting, marketing, and much more. What they really need is a way to gain a marketing edge on their competition without spending a fortune. The solution? An inbound marketing strategy.

What is inbound marketing?

Inbound marketing is any method that earns people’s attention instead of buying it. It is all about helping people find you online using (mostly) free online marketing tactics. People who are researching and shopping in your given niche can be great candidates for inbound marketing. Typically, these strategies include social media, content marketing, search engine optimization, and more in an effort to attract potential customers to your website.

Its primary focus is bringing value to your customers and helping them solve their problems. This is very different from the typical outbound marketing, which is interrupting in nature, like most traditional advertising.

2 COMMENTS

  1. The varied definitions you gave about inbound marketing are all correct, but I find this to be the most apt: “This is very different from the typical outbound marketing, which is interrupting in nature, like most traditional advertising.”

    I agree, it isn’t disrupting people with their daily lives, instead, it HELPS people. It’s the best kind of marketing, because it involves more than selling. It involves educating people, helping them in the process, and giving more value for what they pay.

  2. Competitive edge business plan is the first thing that popped up in my mind and I suggest, analyze your target market and identify your competition. Most especially, in inbound marketing, you must learn from your competition and your customers. Don’t be afraid of your competition, but rather use them as a learning tool and assess their business model.

    Anyway, all the guiding principle and the instructions above are helpful. Timely post, I must say!