Most small business owners have many roles. They spend their days doing sales, operations, accounting, marketing, and much more. What they really need is a way to gain a marketing edge on their competition without spending a fortune. The solution? An inbound marketing strategy.
What is inbound marketing?
Inbound marketing is any method that earns people’s attention instead of buying it. It is all about helping people find you online using (mostly) free online marketing tactics. People who are researching and shopping in your given niche can be great candidates for inbound marketing. Typically, these strategies include social media, content marketing, search engine optimization, and more in an effort to attract potential customers to your website.
Its primary focus is bringing value to your customers and helping them solve their problems. This is very different from the typical outbound marketing, which is interrupting in nature, like most traditional advertising.