Shopping online is a very different experience today than it was 10 years ago. E-commerce has grown dramatically across industries and has turned the web into a widely used, reliable way to shop for most consumers in America.
But in spite of all that progress, marketers in the retail space have always faced the obstacle of getting their customers to take a leap of faith and buy their clothing and accessories online. In the past, it’s been perceived as a risk for customers to buy these things online because people just like to try clothes and accessories on before committing to purchasing them.
“One of the main barriers to shopping online for glasses is fit, and it is still a category where consumers like to try on and see items in person. We want customers to have the easiest possible experience and make sure there are no barriers to stop them from making that purchase.” Daniel Rothman, CEO at GlassesUSA.com.
Marketers can look forward to providing their customers and users a personalized and simple try-on process that will help close more purchases for their company and leave the customer satisfied with their decision. That’s a win-win.
Adding to the customer experience is the changing face of customer reviews. With tools like Yotpo, companies are able to add to the authenticity of the experience.
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