How to Use Email Outreach to Build Brand and Increase Traffic to Your Blog


The term “Email Outreach” sounds like a hip buzzword but in reality the idea has been around for long it’s only that it was not discovered as the best way to build relationship with influencers.

And if there’s one single reason why successful bloggers succeed, it’s because of the mutual relationship they build with other successful bloggers.

Today I want to show you how you can;

  • Research your market
  • Write authoritative content
  • Promote your content via email outreach

These three steps can generate massive traffic and brand recognition to your blog if done correctly.

Here we go:

1. Keyword Research

The best tool to use for your market research is Google Keyword planner. Most people use the tool the wrong way and they end up getting wrong keywords.

This is how I do it.

Step 1:

Go to Google Keyword Planner and click on “search for new keywords and ad group ideas” as below:




Step 2:

Enter your competitor’s page or any news page that is relevant to your niche.



Let me use finance niche as one of my key project in University. I selected the below news page and I inserted it on the Google Planner.


Here’s the outcome



As you can see I managed to get two awesome keywords that I can use to write authoritative content.

The first keyword was “Money needed for retirement” and the second one was “how to prepare for retirement”

Let’s go to the second stage of creating the right content.

2. Write Authoritative Content

At this stage you need to create the right content based on the keywords you found on the “Google Keyword planner”

Before you start writing you need to find popular content within your niche. The best place to dig in is through “Google Search Results”

Let’s use “how to prepare for retirement” as an example below:



When you look at the search results you’ll realize that it consists of “list post”. This shows you that people within retirement niche are looking for ways of preparing for retirement.

Once you’ve this kind of information, go ahead create an authoritative List Post based on the keyword found.

Below are examples of list post you can write about:

  • 7 Things About Preparing For Retirement Your Boss Wants To Know
  • 10 Things Your Competitors Can Teach You About Preparing For Retirement
  • 6 Key Tactics The Pros Use For Preparing For Retirement

The last step is content promotion

3. Promoting your content via Email Outreach

Once you’ve created the right content you need to promote it like your life depend on it. This is what will make your content succeed or not.

No one should fool you that once you publish your content, traffic will start flowing.

It’s a total LIE.

So what’s the best way to execute content promotion?

Simple answer “EMAIL OUTREACH”

An email outreach is when you create an email and solicit people or other bloggers to review your content or product/service.

Two steps are involved i.e

Use Backlink checker such as:


Start outreach to the backlink sites found on the above step.

In our case let’s use the keyword “how to prepare for retirement” found on step 1

Among the top 10 search results, we can see is ranking number 2.

Let’s take the page and analyze it with


From the above results you can see that the keyword found and the content you created proves it works and it can generate massive traffic and brand recognition to your blog.


Start emailing people linking to the old content you found (Huffington post) and give them a heads up about the new content you wrote.

Once you’re done with Huffington post, go to the next old content and start email outreach.

That’s IT!


But before I finish let me show you word for word email script that I’ve been using for my outreach campaign.

On my personal finance blog I wrote a monster post about “15 Jaw Dropping Tips for Investing in Gold and Silver” and the first email script I used was as below:




Secondly I created an engaging infographic and I used the same email script to an Editor at and this is was reply I got.



Another feedback I got was as below:



Another reply


This show you how far email outreach can take your business.


My Worst Email Outreach

When you’re doing email outreach, don’t expect to get 100% positive replies. Their some influencers who will not reply and others will tell you NOT INTERESTED. But the negative response should not derail your effort of building relationship with influencers.

This is one that I got from


Since am used to email outreach, I dint feel bad after receiving that reply, I just kept going on with my content marketing and eventually I was getting results.

Over to You

I hope you’ve enjoyed the tutorial and if you really want to succeed with content marketing, then you need to follow what I’ve just talked about.

If you like this post and think it would be valuable to your followers, leave comments and share it out for me, would you?

About the Author

Bill Achola is a professional writer and a blogger who writes content that helps small business increase their tarffic and brand recognition. Check out his ultimate list about 75 Journalists And Influencers Who Have Written The Best Content Marketing Resources 


  1. Hey Bill,

    This was a great step by step guide on increasing traffic and outreach. I’ve actually never thought about using high traffic websites to get keywords from keyword planner. But it does make since. This is what I do with SEMrush anyways, so why not use it for keyword planner.

    The only time I email is to my email subscribers. I’ll get some traffic there, but besides that it’s through the blogging community I have as well as community. But I like your scripts and strategy, despite the negative feedback from one of the influencers

    Thanks for sharing Bill! Have a great week!
    Sherman Smith recently posted…My Top 6 Posts For The Month Of SeptemberMy Profile

  2. Hey Bill,
    The guide is revealing especially with the tips on keywords and emailing influencers. I now see a new tactics of doing outreach with emails. The steps are practical.

    The key to making this email successful is creating a SUPERB content that inspire the competition.

    Thanks for sharing this piece. I have bookmarked for future reference!
    Sunday William recently posted…How can Smart Social Media Marketing build Knowledge, Relationship and Credibility?My Profile

  3. This tutorial is simply amazing, Bill!

    Step by step, with screenshots, all you did to successfully outreach to influencers and the responses you got.

    It’s reassuring to know it’s all actually easier than it sounds, especially to a shy person like me. ^^

    Keeping this in my References folder in my browser bookmarks. I’ll need to read this again for confidence, 100% sure.

    Have a lovely day!

    ~ Luana

    P.S. You’re getting a PM from me about this 😉
    Luana Spinetti recently posted…8 Questions You Should Ask Yourself Before You Accept To Write For FREEMy Profile

  4. Hello Bill!

    Indeed, email outreach is a great strategy to build brand and increase traffic.

    You provide us essential and relevant ideas on how to create an authoritative content by analyzing/searching what keyword is the best to use.

    The screenshots in your step-by-step guide helped me understand more about your insight and information. This is useful to beginners since the screenshots can help them go behind the instructions correctly.

    I’m into email outreach and managed to create strong/great leads.
    Metz recently posted…Invest In, Get Paid Weekly or Monthly [20% ROI]… Without Doing Anything ElseMy Profile

  5. Hi Bill!

    Great tips for email outreach here man!

    This is a powerful strategy that works every time. You just have to be very consistent with the necessary work, and just do it.

    Consistency is key here!

    Thank you for sharing your tips, and your experience here. It will really help new bloggers learn about this awesome promotion strategy!

    Keep up the great work bro!

    Enjoy your week! 😀
    Freddy G. Cabrera recently posted…10 Psychological Tricks to Get Your Customers to Leave a Review on GoogleMy Profile

  6. Hi Bill,

    I guess its now time to be more practical with email outreach! I think that success with this approach is a function of good research and practice.

    At least, your post has given us heads up on what steps matters for increased traffic generation.

    My best takeaway from this post is the clear and practical examples you have shown your readers!

  7. Hi Bill,

    I now understand what it means to do email outreach. It is a process of building brand intelligently with influencers.

    What I must add is that there is need to remain valuable to the influencers so that when you ‘outreach’ there would be easy connection and conversion.

    Valuable brands are easily shared!

  8. Hi Bill,

    Thanks for revealing these practical tips about email outreach.

    You not only mentioned the concept as very fundamental for increased traffic and conversion, you also highlighted the fact that following the steps you have explained are rewarding.

    Personally, I learned new things concerning the idea of writing emails as an outreach to super bloggers!

  9. Hi Bill,

    This is awesome! At least I now have better ideas on how to reach out to influencers in my industry.

    I have read about the importance of email outreach in many places but has never really gotten hold of how to do it.

    This piece is revealing to me, especially on the steps explained in step 3 “Promoting your content via Email Outreach”

    I will bookmark this piece for future reference!

  10. Hello Bill,

    Email outreach is definitely important if you want to quickly build your brand and connect with top bloggers in your niche.

    I was also able to use email outreach to get over 100 shares on my blog post featured below and traffic to my site in my first month of blogging

    Post title: 33 Uncommon Business insights from Successful Online Entrepreneurs

    Thanks for sharing with us 🙂
    Hannah Edia recently posted…33 Uncommon Business Insights from Successful Online EntrepreneursMy Profile