If you want to know how to make money on Snapchat, this article will prove helpful.

It looks into how making money on Snapchat works and how anyone can get involved, including you!


About Snapchat

Snapchat is the very popular multimedia messaging app. It is owned by Snap Inc and was released in September of  2011.

This app is used as a social messaging platform that connects users.

The users can use this app to share content, images, videos, and graphics.

Snapchat is available in the iOS and Android mobile operating systems.

This platform can be considered as one of the top rising social media platforms that appeal to both young and older users.

As of December of 2020, the daily active users of this app were pegged at 265 million.


How Snapchat Works for Making Money

Here is a highlight of the steps you need to start using Snapchat for making money.

  • Download the Snapchat app and sign up.
  • Once you have created a Snapchat account, you can then create a business account.
  • Build an audience by creating valuable content and promoting your account
  • Enter Snapchat Ads Manager.
  • Click Snap Publisher and learn the drop-down menu.
  • Choose your type of promotions and make settings.
  • Launch your campaign.
  • Track the campaign to optimize it.


Best Ways to Make Money on Snapchat

If you would like to make money with  Snapchat, then here are some of the best ways you can adopt.

Below are some of the best tips you can adopt to start making money on Snapchat.

1. Sponsored Lenses

You can make money on Snapchat using the Sponsored lenses and posts features.

Sponsored lenses and posts are unique ways of promoting Snapchat.

Snapchat allows you to use the Lens Studio to design lenses that help to promote the idea or product you are selling.

Sponsored lenses help to increase sales and rates for brands.

You can take advantage of Sponsored lenses if you have a Snapchat business account.

To create a lens, just explain your goals to  Snapchat and the platform would design the lenses with your logo or product.

The designs come in the form of Augmented Reality (AR) experiences for users.

Making money with lenses is easy. If your followers or subscribers share the lenses with other users, then you will get more exposure for your business.

Research shows that sponsored lenses are more memorable and can increase business sales than other channels.


2. Sponsored Stories

Sponsored stories are another way to make money with Snapchat.

These are promotional stories that can help you increase sales and business.

If you take advantage of sponsored stories or posts, Snapchat will display them in the special section where users can easily find them.

However, you must make sure to post catchy stories to get the required attention.


3. Advertising on Snapchat

If you have a huge Snapchat following then you can make money through the various ads.

Yes, by running ads for your specific product or service that you offer, you can refer Snapchat users to any website or landing page where they can access the service fully.

Here are quick details on the various ad types of Snapchat.

Snap Ads

These are full-screen video and image ads.

They can be deployed for different purposes. These ads are created in a way in which users can swipe up to complete tasks on a website, watch a video, install an app, complete offers, and so on.

To make money with Snap ads, you can create a call-to-action button with teaser images.

These will encourage users to click, buy, or subscribe to your offer.

When creating the call-to-action buttons in your Snap ads, make sure you are convincing so that people would like to follow you because of the problem or issues you want to solve.

Snap ads can be successfully created using the ads manager.

Story ads

Another ads type in which you can make money from Snapchat is the Story ads features.

This advertising feature allows you to promote your Snapchat offers to many people.

This will encourage people to take action and buy or subscribe to your offer.

The Story ads emphasize more on the brand than on the product.

Collection ads

The collection ads feature on Snapchat allows Snapchat users to feature several products.

If you sell many products then this should be a perfect feature for you.

The ad type helps marketers to explore e-commerce features and the ad provides a seamless shopping experience for their customers.

For those who are interested in promoting and selling more than one product on Snapchat, this is a perfect feature to explore.

Filter Ads

The Filter ads feature allows overlays of images and video snaps.

These ads will go a long way to boost your brand awareness and appeal to your audience.

If you are a business, you can use these filter ads to host and post photos of an event.

AR lenses

These types of ads help businesses to create interactive snaps and boost engagements.

Users can transform their faces in the brand’s character or alter the environment around them.

These ads could be very engaging.


These are ads made in the form of short videos.

These skits may last 6 seconds and help boost brand awareness.

Commercials should be considered if you want to increase your brand exposure.


How To Make Money on Snapchat


4. Making Money as an Affiliate

You can make money on Snapchat by enrolling in an affiliate program.

Once you sign up with any affiliate program, you can use your Snapchat account or content to promote affiliate links or codes.

The link or code will be clicked upon by your followers to the merchant’s website where they can buy a product or subscribe to a service.

You will then earn a commission for making the referral through your Snapchat account.

Some ideas to make the most with your Snapchat affiliate include:

  • Share via social media and call-to-action.
  • Write an entertaining article and leave the affiliate link
  • Organize content on your account and leave a link or code where people can follow.
  • Ask influencers to promote your snap code.

Whether you are new to Affiliate marketing or not, the following articles right on this Kingged.com website will help a lot:


5. Geofilters

These are powerful tools you can use to boost and track sales by region.

To monetize your Snapchat with Geofilters, create one when running an exclusive event or opening a new online store.

Geofilter is a company that offers you a unique service that lets users design and uploads their own custom Snapchat filters.

They are designs that users can put over their pictures and that are only available if you’re in a certain area at a certain time.

You can your logo or trademark design a suitable filter with a geofilter.


6. Broadcast Live Events

You can Broadcast live events on your Snapchat account and leave an affiliate link or code.

This is another great way to make money with your Snapchat account.

If you have a great Snapchat audience then it would be great to make money with live events.

This is because most of your followers are likely to be your viewers.

Also, your influencer status will go a long way to help you attract relevant buyers to the product you may be promoting through the platform.


7. Selling Directly through Snapchat.

You can make money with your Snapchat account if you sell products directly on it.

Yes, you can post the photo of the product you are selling and leave a call-to-action link.

Once potential buyers pay for the product, they can access the product.

If the product is non-digital then you must have figured out a way of shipping the product to the customer who has bought it.

Using Snapchat to sell your product is a function of how popular your platform has been.


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As this article has shown, there are indeed genuine and easy ways to make money with Snapchat.

You too can look at implementing some of these ways to earn from Snapchat.