Having free organic search traffic is one of the best ways to make money running an online business. The Internet is a great platform for people just starting out because of the low barriers to entry and the small costs to start.
Online businesses can also be scaled easily since there are no geographical barriers and your customers can be drawn from any corner of the planet.
One of the best ways to make money online is to become an internet marketer.
You can easily transition from your job to full-time self-employment through internet marketing if you are dedicated enough and put in the time to build a solid internet marketing business.
You earn money as an internet marketer by promoting your products and services or by promoting affiliate products.
Building a blog is a proven strategy to succeed as an internet marketer.
There are several blogs on the web right now. To stand out, you’ll need to offer something unique and establish yourself as an authority.
Here are some of the things you need to do to build an authority blog:
Build a Site Using WordPress
WordPress is one of the best content management systems available right now and can be used to create almost any kind of website or blog.
As a beginner, you don’t want to waste a lot of time working on things like web design and coding various functionalities from scratch.
Your time will be better spent on activities that actually put your content and message in front of your clients.
WordPress has a lot of stuff already built in so you won’t have to worry about these things.
You can just choose one of the many free or premium templates, install it and you’ll be in business.
WordPress also comes with several plugins that are beginner friendly and will help you with things like SEO, creating sitemaps, formatting your posts, ensuring site security, backing your site, and others.
There is a WordPress plugin for almost any technical bit of web development that might cause trouble for a beginner.
Write Fantastic Content
To be a successful blogger, you have to provide tremendous value to your readers.
Doing this requires mastering the art of writing helpful and actionable content and also presenting it well.
Fantastic content is thorough and useful pieces that your readers want to read, not content that you want to learn. Do not make the mistake of thinking that you know what your readers want.
Carrying out effective market research is critical to the success of any business.
Online businesses are not exempted from this reality.
After knowing what your readers want, you need to write good content addressing those issues.
Long-form content tends to perform better than short articles in search.
You also cover more details in an extended article than a short one. Aim for 1500 words and above if you are trying to rank for a competitive keyword.
Present your content well. Make your content easy to scan since most people do not read an entire post but just skim through it. You can do this by using images, subheads, and sound bites.
Build an Editorial Calendar
You need an editorial calendar for two reasons:
1. Sets expectations and lets your readers know when to expect new posts.
2. Productivity: without some structure, you will not get much done.
To consistently meet expectations as far as content frequency is concerned, your readers should know exactly when to expect new content from you. An editorial calendar will help you achieve this.
With an editorial calendar, you will also have the publishing process mapped out.
You will know when to brainstorm for ideas, when to write content, when to edit it and when and where to publish content.
The two most important activities a business engages in are:
> Product creation
You may build the world’s best blog (product), but if you do not let the world know about it (marketing), your work is all in vain.
Content promotion is so important that you should spend 20 percent of your time producing content and 80 percent promoting the content on your site.
Luckily for you, the Internet makes content promotion very simple.
Here are some simple ways to improve your content:
Email influencers: the easiest way to get new readers to your blog is to have someone who already has your readers to send them to you.
Influencers in your industry already have your readers. Build relationships with them and you will have access to the biggest pool of potential users.
Social media: social media is a useful and easy to use tool for content promotion. You can promote the content on your social media profiles or contact people who have shared similar content.
Link to your sources: when you link to other sites and let them know about the mention, they’ll be more receptive to requests to share your content.
Build an Email List
One of the best communication strategies you can employ as a blogger is email marketing. Building an email list should, therefore, be one of the first things on your to-do list.
The ROI on email marketing is huge.
You can quickly build authority and expand your network by consistently offering massive value to people via email.
An email list will also allow you to push your products to people who already know and trust you. Your conversion rates will be way better with an email list.
Your blog will flourish when you build it on a strong foundation.
By choosing the right CMS (content management system), developing a good content strategy, and using techniques that have been proven to work to promote your content, your success is almost assured.
The key is to keep the main thing the main thing. Authority blogs focus on delivering tremendous value to their readers.