For a blog to be successful, it needs more than just awesome content even at the consistent pace of publications – there is more to managing a blog that builds your business than just publishing “great contents”.
You need proven tactics on how to increase website traffic that positively impact your blog growth.
Without it, your publishing efforts might not yield the necessary result.
As you might have seen on the web with so many blogs out there, some blogs so successful that they command regular thousands of readers every month, while many blogs are just struggling to meet up with 1,000 unique visits a month.
What are these top blogs doing differently that makes them stood apart from the rest?
If you don’t know how to increase unique visits to your website, or struggling to drive traffic to your website for free, take a moment to read this post from top to bottom.
In this post, am going to share with you 9 advance tactics to increase website traffic the pros are using to generate targeted website traffic that you need to start applying into your content marketing mix right now.
9 Content Marketing Hacks to Increase Website Traffic That Work
#1. Create Multiple Snippet for Social Sharing.
A single piece of content on your blog should provide at least 10 different snippets you can use to promotes that content on social media sites for days, weeks and months to come.
Dig deep into your content mix and see how you can come up with different variations of snippet for a single post that can be used for social media promotions.
Here is a pointer for different types of snippet you can derive from a single post: –
- Tweak the title around – Headline formula.
- Special Quotes from the contents.
- Insightful statement from the content.
- Useful stats from the content.
- Expert mentions from the content.
- And so much more depending on your content types.
Here is an example of this tactic in action used by Brian Dean of backlinko for one of his blog posts. If you click on any of the tweets below on Twitter, you’ll end up being on same page despite having different tweet variation.
Then you can schedule these snippets using such tools as Buffer to go out on different time of the day, weeks and even months to come depending also, on the social media platform.
#2. Reach out to Those You Mention in The Post.
This is a very time-consuming and a tedious job to do, (though depending on the numbers of people and emails you’re sending out) but from experience, the result can be awesome when compare to other forms of blog marketing tactics around.
Each time you mention a blogger or link to other relevant blog posts in your industry, make sure you reach out to the bloggers behind these blogs through email or social media platform.
It is very effective strategy to use in marketing your blog contents to highly relevant people who can help promotes it better to readers whom you can’t possibly reach via your direct distribution network.
Here is an example of a content promotion email template I normally like to use when reaching out to those mentioned in the post. Though, it is subject to change depending on the situation and the bloggers status.
The below email template is a draft using NinjaOutReach prospecting tool – you can learn more about marketing your content with the NinjaOutReach App in this post.
Always insert naked URL (example http://justwebsitetraffic.com/ ) when reaching out to people for content promotion and other marketing purposes especially via email. It helps increase response rate as most people are skeptical of what’s on the other side.
With a naked URL, they’re sure of where of you’re taking them to.
#3. Use LinkedIn Direct Message.
LinkedIn can be a very good resources to power influencers marketing and direct their attention towards your “quality contents” with the help of its direct messaging system.
With LinkedIn, you can find influencers in your niche and direct email message to them.
However, this tactic shouldn’t be abuse or use too often that you start appearing to be a spammer to your email recipients. And make sure you’re only promoting what I called “Pillar article”.
If you’re promoting mediocre contents to influencers, you’re just shooting yourself in the foot.
It is important to know that your recipients need to have connections with you before you can send them direct email message on LinkedIn.
While I read LinkedIn have a messaging system that allows you to send just about anyone on the network an email message – whether you’re connected or not – I haven’t try it and doesn’t feel is a good idea for the platform too.
The downside of using bulk email sending is that you won’t be able to personalize each outgoing email, instead and if you have the time – try sending each email recipient one after the other.
This will allow you to write directly to that influencer, personalize the email and increase your response rate.
#4. Request for an Influencer Quote.
Asking influencer for a quote that you can add into your content to make it more authoritative can go a long way in bringing that extra push your content needs to go viral and possibly reach wider audience.
Before publishing your awesome content, research for experts in the industry, reach out to each one of them with topic of your content and ask if they’ll be willing to provide experts view on the subject.
Image Source – HubSpot Marketing.
You can reach top figures in your industry at scale with a single click of the mouse using NinjaOutReach prospecting tool.
Here is how to do just that – Research for Influencer in a particular niche.
Enter your industry keyword, names or location and the NinjaOutreach App will return a list of top figures, influencers, bloggers, location, or companies. Depending on the box checked.
From here you can discard which influential you don’t want from the list, or save those you would like to establish relationship with to a list or create a new list that you can later use for marketing and relationship building purpose.
Don’t expect to hear back from all the people you email for quotes, not all of them will get back to you but sure, two or three will definitely hit reply to your email request.
That might just be what you need.
Add each influencer quotes in the body of your content with a link back to their websites and especially, their twitter account. Then email each influencer to let them know your post is live and if they could spare one minute to share it with their audience.
From the Ninja outreach app interface, you can follow an influencer on twitter, see their twitter follower count, location and website address.
#5. Find People Who Already Share Similar Content.
Now this one is big, and I mean very BIG.
Lots of content marketers find the task of researching people who already shown interest in a particular topic boring, tedious and very time-consuming so they back-off from such marketing tactics.
But in my experience, is one of the most effective best ways to increase website traffic for free that guarantee relevant targeted readers to any piece of content.
One major obstacle an average content marketer encounter is getting hold of premium tools that makes the task of finding targeted audience a breeze – most of the tools cost money – and in most cases, they’re bill monthly subscription.
But there is a workaround to make things less expensive and that’s what I will share with you in this post.
After publishing your awesome content, head over to buzzsumo and type in your content keyword – buzzumo will return a list of top content with the highest social shares.
Now, take the URL of the most shared content Buzzsumo return and enter it into Twitter search box. Twitter will return a list of Twitter users who have shared that post.
Since these Twitter users have shown interest in your content topic by sharing similar post with their followers you can leverage on this opportunity and show them your content, ask them to share yours too with their followers.
One rule of thumb is to only use this tactic when you’re certain your content is on same level or even better than what they already share with their audience. If you can produce similar content or something of better quality, this tactic might win over some loyal blog readers as well.
One drawback I see with this tactic to boost your website traffic for free is that you’re not likely to get a complete or huge list of people who have shared the content, compare to what you can get from using other premium tools design for such task such as Buzzsumo premium account, NinjaOutReach, BuzzBundle etc.
But still an alternative for content marketers bootstrapping their marketing tactics.
#6. Repurpose Your Content to SlideShare Presentation.
You probably have been reading about what benefits you can get from repurposing your content into SlideShare presentation, but you just don’t have enough time at hand to just do it, right?
Let me tell you, when you do it right and with the right slides deck presentation – SlideShare can be an incredible source of free targeted traffic.
Here is a Slide deck presentation I was playing with sometimes ago.
Despite the very low quality of most of my Slides over there (I must admit that) you can see that most visitors coming from SlideShare find my content engaging and relevant.
Looking at the Google Analytics below (not for this site), you can see that SlideShare visitors spent an average of 12 minutes 51 seconds on the blog with a bounce rate of 31.94% – that’s awesome.
If you haven’t get started with turning your blog posts into SlideShare presentation because you feel your Slides are not going to move a needle, don’t worry you’ll get better as you go along with it.
The short-cut to publishing top-notch Slide presentation is to hire professionals but if you’re trapped on cash, instead of not doing anything all just start with something.
You don’t have to go with Slide presentation at all time, converting your post into PDF format can do well too on SlideShare. In fact, most my blog posts are being converted to PDF and uploaded onto SlideShare.
If you need further reading on how to get a hands on using SlideShare for effective traffic generation source, consider checking out this post on Ana Hoffman traffic generation cafe blog.
There are other sites where you can submit your PDF file for traffic and a link back to your site.
#7. Syndicate Your Content.
One of the most effective tactics to get plenty eyeballs on your content is by taking advantage of content syndication sites. And the good news is that there are plenty of them available on the net at the moments.
Some will allow you to syndicate the complete post in its entity while some of these content syndication sites prefer just a snippet of your newly published content.
However, there is always one major problem using content syndication sites to increase website traffic – the competition to the front page is always fierce.
But if you published something super useful, and always participate in the community discussions that many members recognize you and know your stuff to be of high quality, your content might always make it to the front page.
I have had good experience with Inbound.org, GrowthHackers, and Kingged.com in particular. These three content syndication/bloggers communities sites have played very vital roles in the traffic growth to my other home on the internet – CyberNaira.
There are other contents syndication sites you can try, such as:
#8. Use Paid Advertising Channels.
If all tactics to increase your website traffic and get people to your blog seems very difficult or not bringing the kind of results you’d hope for, one traffic channel won’t disappoint you so far you can keep fueling the candle to keep its light on – paid content marketing.
With paid content marketing channels, you can send thousands of super targeted traffic down your web pages in no time and increase your chances of getting found by your target audience.
One good news about paid content marketing advertising platforms such as Facebook ads and out brain is that the cost per click is relatively low compared to such things as Google Adword.
I recommend to new bloggers just getting started to use this medium to market their content to potential relevant audience while waiting for Google and other search engines to send you traffic.
With facebook ads, you can get 256 website clicks for under $5. Here is a screen shot of ads campaign I was running at the time of writing this post that has generated 256 website clicks, yet I haven’t spent up to $5.
You can do better than that.
There are other low-cost effective advertising channels you can use to market your content to the right audience:
- Twitter Ads.
- StumbleUpon Paid Discovery.
#9. Build Links back to Your Post.
Link building and content marketing can’t be separated from effective website traffic strategies – as a matter of fact, most of the things you’ll do called content marketing that drive back traffic to your blog will result in generating at least a link back to your content.
But the SEO value of these links is what separates a link builder from content marketers.
Links are not created equal.
While some content marketing tactics will generate viral buzz in website traffic and social shares but not enough SEO value to move the page up an inch in search engine ladder, some website traffic generation tactics will generate quality SEO link juice that will shoot the page to Google top 10 in record time.
Smart content marketers know the great value and benefits of organic traffic, so they make sure every piece of content on their blog has the potentials of driving search traffic.
You know what?
Links are still the currency for high search ranking placement – don’t let anyone deceive you – Google loves links, the world-wide-web can’t exist without interconnected links.
In fact, if there is just one marketing tactics you should be exploring every single day, that will be link building to your individual web pages. The more links out there pointing back to your web pages, the more love you get from search engines.
What makes the different in the result you get from your link building campaign is the quality of the links you manage to build or earn.
Success won’t come overnight, you need to improve upon your content marketing strategies so it can yield results and gives better return on investment.
This 9 website traffic generation tactics mentioned in this post are some of the well-guided content marketing secrets most experts won’t tell you.