I decided to write this after talking with a “dirt world” businessman about his web presence. He had no idea what I was talking about to start with but eventually cottoned on to the idea… I think he’s got it now.
I am sure you are aware how important it is to have a good squeeze (landing, splash or sign up) page. Call it what you will, its probably the most important page in your whole internet marketing arsenal.
I get the creeping feeling that many of us marketers undervalue the strengths of both the landing page and our ability to build them. I know what comes after is where the money lies but if you can’t get them to sign up, you’re like a cheesy doorman handing out flyers on a wet Wednesday night in WaggaWagga.
So landing pages are important.
There in lies the rub. How do you build a squeeze page that converts? I ask you and welcome your comments. In the meantime here’s my take on it.
It all depends…
OK that wasn’t too helpful was it? Let’s elaborate and ask ourselves some questions.
For me, in many niches simple works just fine. Plain Jane black headline, stating what’s on offer and a straight forward email submit. I like that. With 35 – 65% conversions why not stick with that?
Well what about video splash pages? Yes, they can be cool if done right and so do images of videos that promise that the good stuff is inside. Cool, it works too, so do it.
Then there are backgrounds to consider.
Yeah, yeah, we’ve all seen the beach scenes and scantily clad women, sports cars and mansions… come on… really? But hey, if it works for you that’s good but they don’t work for my target audiences.
I have tried them of course but beach lovers and tire kickers seem to go together as far as this type of landing page goes… unless it is specifically tied into what ever it is you’re promoting. Otherwise you’ll just end up with a bunch of dreamers on your list.
Now I have only scratched the surface here.
Look at the landing page services that are offered at so many dollars a month. Sure they are great and do convert but do you really want another monthly payment being sucked out of your account?
I think not.
When you have your full sales funnel in place and are making money is the time to consider riding that horse… not before.
And have you thought about the time it takes to build and set up various pages? By the time you have tinkered around to find out what on earth you’re doing you could have been marketing and making more sales.
Sticking to what you know and to what works is best. It may not be glamorous but once you hit that winning formula, make yourself a template and work it for all its worth.
You can always and should always,split test your pages anyway.
So how much is a sueeze page worth?
If you are getting folk signing up for your free offer then the next step is to move them as rapidly as possible onto a buyers list.
That’s where the value is.
So the answer to this riddle is what you sell and to how many people will dictate the value of your squeeze page.
Moral of the story?
Don’t undervalue your squeeze page and don’t take too long making it.