How Internet of Things Will Change Digital Marketing



Internet of things pretty much dominated the digital space during last year and has now left everyone waiting to see its significant results across our homes, workplaces, streets as well as across the digital marketing platforms. The Internet of Things technology brings with it the power to change everything physical around us and people have now started to take the entire connectivity factor of IoT more seriously than ever. With billions of our devices connected over the same cloud network, it is needless to say that there is going to be an effect of IoT seen across all the digital marketing platforms as well. So how exactly do you think that the Internet of Things technology can benefit the field of digital marketing?

How exactly will Internet of Things transform Digital Marketing

Over the last few years, it was predicted that there is going to be a hike in the number of things that are going to be available online that will also be able to share information among one another in the real time, which of course we can see happening around us! This not only helps in cutting down the cost of connectivity; rather it also makes sure that there is ample conservation of resources, such as fuel and energy.

If you have already heard about Amazon tide buttons, then you can easily make out the difference in resources spent both during online as well as offline shopping. Using these Amazon tide buttons, users can simply press a button on their connected smart phone which will trigger an action of placing order for any commodity that is going out of stock in your home! This means that you not only were capable of making the optimum use of the Internet of Things technology, rather you were also able to save a lot of your time, energy as well as fuel which you would have spent otherwise.

Turning products into interactive media

Another advantage of Internet of Things in digital marketing is that once it comes into force, all products available on the internet will become a platform of direct relationship/ interaction with the respective customer base. This means that IoT will encourage the idea of digital marketing since all customers will be capable of forming a direct connection with the products that they are using without the intervention from any third-party vendor or merchant. There will also never arise the need for machine- generated bills as well as vouchers as the digital aspects of marketing will take charge over our traditional shopping means.

In the coming times, we will also be able to scan our products for procuring its ingredients and user manuals, which is nothing short of a boon for coming generations. In fact, there are already several new Internet of Things companies which are focusing on the creation of such 1:1 customer relationship by digitalizing products so that their information can be retrieved by its users.

Products capable of shifting ecosystems

Providing any particular product with the power to shift across ecosystems/ categories on its own is one of the most sought- after advantages of IoT meeting digital marketing. This will help isolated products in moving to data centres/ apps where there are higher scopes of getting accepted by the customers; hence creating more value and a better brand name for itself.

Presenting products as a service

All physical products, when combined with a digital layer, will help in developing a personalized as well as interactive bond with its consumers. These consumers can interact with the brand without any third- party intervention and hence get a chance to put their preferences in the front seat in an attempt to improve their experience with any particular product/ service.

The more interactive our products and digital marketing becomes, the more benefits of Internet of Things we can reap in the coming times.



  1. Hi Yash,
    I am not too sure if I get what “Internet of Things” really means from this article. I guess its now a revolution in the digital marketing sphere.

    Whatever technology that will result in making life easier for the average Internet user or consumer is sure vital in effecting change.

    At least, from this piece, one needs to know of another technology that helps save cost, time and energy for digital marketer! I still expect to know about this Internet of Things technology!
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  2. Reading about how the Amazon Dash Buttons work reminds me that it all about digital marketing for the now and in the nearest future.

    This is a good example of what Internet of Things means and how it can change the digital marketing sphere.

    Every online marketer needs to brace-up for such technology that will help increase exposure, reduce cost and increase efficiency.

  3. There is sure benefits of utilizing the Internet of Things technology in the digital sphere. The customers and digital marketers would be given more power with just a push of the button.

    However, for this technology to keep working, customization or personalization of the audience needs should never be ignored!

  4. Hey Yash,

    The many advantages of IoT shared here are revealing. The world is going full digital and the Internet of Things Technology comes handy to ensure that individuals and brands make the most of it.

    IoT is trending, and the for it making products as a service is that benefit which many are already enjoying!

    Thanks for sharing these facts. However, we must look forward to the obvious realities of the change that would be brought in digital marketing as a result of IoT.

  5. The truth remains that digital marketing is undergoing transformation. There is high competition and expectation when it comes to service delivery expected from digital marketers.

    The Internet of Things (IoT) concept is not surprising because brands must stay ahead of others in delivering the best services.

    At the end, IoT is geared towards making it easy for brands to share their inventions and for consumers to access shared products/services with ease!

  6. Hi Yash,

    Thanks for sharing these insights on how Internet of Things will change digital marketing. As the name implies, IoT is all about running things online. It would help save time, cost and resources for digital marketers and their customers.

    The aspects of change that will take place as you have shared with us are revealing. Although we are beginning to see the impact of IoT in digital products, more is still expected as technology and innovation evolve.

    The digital marketing landscape is evolving because of the application of IoT. It won’t be surprising that in the nearest future, things are going to lite up more!

  7. Hi Yash,

    Sharing real time information, Turning products into interactive media, providing products capable of shifting the ecosystem, and presenting product as a service are very clear advantages of the use of Internet of Things technology.

    Digital marketing transformation will, no doubt, become a reality when this innovation is applied.

    One thing that the average online brand must do is to open up its system to embrace modern technology so that the transformation would be endearing!

  8. Hi Yash,

    I think that you have expounded more on what Internet of Things can do for digital marketers. If this technology is embraced then conservation of energy and productivity would be facilitated.

    However, my best takeaway from this post has to do with the fact that IoT helps in providing products to make shift in the ecosystem.

    Thus, this excerpt is powerful:

    Providing any particular product with the power to shift across ecosystems/ categories on its own is one of the most sought- after advantages of IoT meeting digital marketing.

  9. Digital Marketing is the in thing today. However, for one to keep succeeding at it, there is need to embrace technology or innovation that would appeal to present trend.

    I am glad that Internet of Things or IoT can come to the rescue of many online marketers. There are lots of advantages that the average online brand or digital marketer can achieve with this.

    To be specific, IoT is sure to help businesses save time,energy and resources in communicating their products to potential customers. Likewise, they would also save time and cost in the development of the right product for their brands!

  10. Hi Yash,

    I am sure Internet of Things doesn’t just offer digital marketers benefits that ranges from costs savings to energy savings.

    In some ways and in the future, it would be seen as being a platform to launch into new technological innovations.

    Already, its importance as offering products as a service is something to cling about its future.

    Therefore, I am seeing it more as a technology that would facilitate future innovations already experienced by some businesses!

  11. Hello Yash!

    Thanks for the post!

    I for one am very excited for 2017 and Iot. Like you article says. It opens up a whole new set of opportunities for digital marketing!

    Personally, I curious if things will end up like that one scene in the Minority Report. The one where the main character walks into the Gap, and they know everything the person he is impersonating has bought!

    Scary…but kind of cool!

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  12. Yash,

    Thanks for the post. There were some interesting things to think about that I haven’t thought of before. Mainly it didn’t really cross my mind about how these products can market to us. That just goes to show how well they do it so subtly!

    For example, I have an Amazon Echo device and when I ask it certain questions it sometimes ask me if I want to subscribe to Amazon Prime to get more benefits. I wonder how this type of marketing for Amazon Prime from echo devices has effected their number of subscribers to Prime. It would be interesting to see, and my guess would be is their subscriber numbers have increased since the Echo.