This is the right article to read if you want to know how WhatsApp makes money.
You will learn not just about how this messaging and video calling app makes money but also other important aspects about it, to help you get a much better understanding of it.
You may use WhatsApp to share texts and videos with friends.
If so, then you are familiar with how this platform works.
One thing that often confuses people is how does WhatsApp makes its money.
First, this company has paid $25+ million to members:
SurveyJunkie (only USA, Canada, Australia residents allowed). You can earn money sharing your thoughts. They have already paid $25+ million to their 20+ million members just for sharing their thoughts and opinions. Click here to join SurveyJunkie for FREE
This has become pertinent because unlike most messaging apps, you don’t get to see pop ads when using this platform.
There is no doubting the fact that WhatsApp is still a business organization – and a big one at that.
Its owners are Facebook Inc which also posts huge revenue every year.
Now, if what you ask is how does WhatsApp make money, then it is a good thing you are on this article.
It reveals what you should know about this app and how it makes money.
Table of Contents
What is WhatsApp?
For the uninformed, WhatsApp is the extremely popular global smartphone app used for messaging and video calling.
It is a free app owned by Facebook.
The app was launched in 2009 by Jan Koum and Brian Acton.
The company was later bought by Facebook Inc. in 2014 for a record-breaking $19 billion.
WhatsApp allows users to send texts, pictures, videos, and make voice and video calls like using Skype.
It has much functionality that makes it one of the best social messenger platforms out there.
This platform launched WhatsApp in 2018. This standalone business app targets small business owners who want to communicate with their customers easily.
The app is available for Android, iPhone, Mac, and Windows PC users.
How WhatsApp Makes Money
$1 Yearly Subscription
WhatsApp makes money through the $1 yearly subscription service.
This is available in some countries. Before an individual starts to use this platform he or she pays $1.
However, users can still make use of WhatsApp without paying this amount.
This yearly subscription service is another way of saying that WhatsApp receives donations from users.
If many users donate $1 it quickly adds up.
WhatsApp Business API.
WhatsApp makes money through a program known as the WhatsApp Business API. This an extension of the WhatsApp Business app.
This app is free to use by businesses but WhatsApp monetizes the app through the WhatsApp for Business API.
Businesses can pay a fee for every reply it sends to its users after 24 hours.
In other words, WhatsApp makes money by charging registered businesses for slow replies.
The fee is fixed and different for different countries.
Also See: How Does Venmo Make Money?
WhatsApp Payments
WhatsApp also makes money through WhatsApp Payments. Wikipedia reveals the following details about WhatsApp Payments:
“WhatsApp Payments (marketed as WhatsApp Pay) is a peer-to-peer money transfer feature that is currently only available in India.
WhatsApp has received permission from the National Payments Corporation of India (NPCI) to enter into partnership with multiple banks in July 2017 to allow users to make in-app payments and money transfers using the Unified Payments Interface (UPI).
UPI enables account-to-account transfers from a mobile app without having any details of the beneficiary’s bank.
On 6 November 2020, WhatsApp announced that it had received approval for providing a payment service, although restricted to a maximum of 20 million users initially.
The service was subsequently rolled out.”
Click to Whatsapp Ads
WhatsApp also makes money when users click on ads that redirect from Facebook to Whatsapp.
These ads are not shown on WhatsApp but Facebook leverages this way to increase its revenue from WhatsApp.
Also See: How Does Honey Make Money?
Again, this company has paid $25+ million to members:
SurveyJunkie (only USA, Canada, Australia residents allowed). You can earn money sharing your thoughts. They have already paid $25+ million to their 20+ million members just for sharing their thoughts and opinions. Click here to join SurveyJunkie for FREE
WhatsApp Business
WhatsApp Business is a free-to-download and standalone app from Whatsapp.
This app targets small business owners who need to communicate with their clients or customers.
The WhatsApp Business has lots of features that allow users to connect with customers, highlight their products and services.
They can also use this app to answer questions throughout their shopping experience.
This app enables users to respond to customers’ messages and showcase their products and services with ease.
Key features of WhatsApp Business
The Key features of WhatsApp Business are:
Creation of Business Profile – WhatsApp Business allows users to create helpful information that would be useful for their customers.
The information includes the address, business description, email address, and website.
Quick Replies – The WhatsApp Business app provides Quick Replies features.
This allows you to save and reuse messages you frequently send so you can easily answer common questions in no time.
Labels – With WhatsApp Business, you can organize your contacts and charts with labels.
This feature allows businesses to easily find what they want with ease.
Automated Messages – WhatsApp Business allows you to set an automated message that customers can receive when you are not able to respond to their calls.
You can also create a greeting message to introduce your customers to your business.
Also See: How Does TikTok Make Money?
Key Features of WhatsApp
The following are the key features that make WhatsApp a stand-out platform.
Send and receive Text messages – WhatsApp provides users with a simple way of sending and receiving text messages.
You can use this platform to message your friends and family for free.
If you have an internet connection then you can send and receive texts messages and avoid SMS fees from your mobile network carriers or the data provider.
Voice Messages – WhatsApp allows users to send voice messages.
You can record a voice message with just one tap and send it quickly to others.
So, you can simply say what’s on your mind with this feature without having to make calls or send texts.
Share Photos and Videos – With WhatsApp you can send photos and videos to other users instantly.
You can also use your phone’s built-in camera to capture the moments that matter to you.
WhatsApp can allow you to send and receive photos and videos even if you have a slow connection.
Group Chat – WhatsApp has a function that allows people to do group chats.
More than one person and up to 256 people can chat with one another in a group chat.
The group members can easily share messages, photos, and videos at once.
The WhatsApp group chat functionality not only makes members keep in touch, but you can also name your group, mute or customize notifications, and more.
Voice and Video Calls – WhatsApp has the voice call functionality.
This feature enables the users to talk to their friends even if they are in another country.
The best part is that this talk is free. However, data charges may apply because it uses the phone’s Internet connection.
Video Calls – WhatsApp allows users to make video calls.
You can have face-to-face conversations with friends, family, and business associated.
This is a great feature that comes in handy when voice or text is not enough.
Like other features, video calls on WhatsApp are free but you may need to pay for your data since it works with your phone’s Internet connection.
End-to-End Encryption – WhatsApp secures the personal content of users.
It has a built-in end-to-end encryption feature that ensures that only you and the person you are communicating with can read or listen to them.
With this feature, a third-party or WhatsApp cannot read or listen to your messages with others.
WhatsApp on Web and Desktop – WhatsApp is built to be used on smartphones.
Nevertheless, it has features that would allow you to continue your conversation on a desktop computer or tablet.
You can download the desktop app and have all your chats seamlessly sync to your computer.
This feature is great as you can easily keep your WhatsApp conversation going on whatever device you are most convenient with.
Documents Sharing – WhatsApp allows users to send different formats of documents without hassles.
You can send documents up to 100 MB via this feature.
The document files you can send and receive via WhatsApp include PDFs, Slideshows, Spreadsheets, and more.
Also See: How Does Zoom Make Money?
Conclusion
The above is what you should know about WhatsApp and exactly how it makes money.
The features of this platform have also been explained and some ways of making money with it have been explained.
Again, this company has paid $25+ million to members:
SurveyJunkie (only USA, Canada, Australia residents allowed). You can earn money sharing your thoughts. They have already paid $25+ million to their 20+ million members just for sharing their thoughts and opinions. Click here to join SurveyJunkie for FREE