How do Google Algorithm Changes Affect Your Website Today?


We are often scared whenever there is news that Google is planning to release an algorithm update. This is normal as previous updates are known to have been devastating and brutal for some webmasters. On the flip side, some webmasters are experiencing productivity and profitability.

Google Algorithm changes could be minor or major. The algorithm rolled our every year often impact on the overall search results for webmasters. Marketers are often concerned about these changes entail and how they affect rankings.

A good understanding of Algorithm changes will help search marketers know when to expect updates and take steps to improve their search engine optimization

Every algorithm update from Google has its implication. Whether we are looking at major algorithms like Penguin and Panda, or minor ones like Pigeon, Pirate, RankBrain, Quality Update, Mobilegeddon, Payday Loan, etc., there is need to understand how the change will affect search ranking ultimately.

The truth remains that Google’s Algorithm changes could be advantageous or disadvantageous for most webmasters but there is need to be “proactive” about the updates.

So, as an Internet marketer, how do you treat news of Google Algorithm changes? How has the change affected search optimization of your website? Please share your experience!


  1. The constant changes in Google algorithm helped me approach my website in a particular way, which is to NOT GIVE TWO CRAPS ABOUT GOOGLE ALGORITHM.

    Let me explain…

    Because Google keeps rolling out algo changes here and there, it has become pointless to actually keep in the loop with these changes. There is no point to actually keep track of everything because of the chance that it may once again change in the future. So following Google based on the ever-changing algorithm is POINTLESS.

    Don’t get me wrong – I still observe the best SEO practices, both on- and off-page, to get my website achieve respectable rankings. But I never fully relied on these factors to get my website to rank.

    Instead, I focused on USABILITY.

    By providing your audience with a website with a seamless user experience and that provides value to their needs in life, you can ensure that your site will be visited again by your audience, possibly linked back to their sites, and shared on social media.

    More importantly, building a useful website allows me to build relationships with my audience and influencers, which then provides me with endless opportunity to expand my network and possibly mine for link building opportunity.

    Ultimately, it is because of SEO that I do not want to consciously do SEO on my site. The constant changes allowed me to focus on a single constant
    intangible that all websites possess: usefulness.
    Christopher Jan Benitez recently posted…Expert Blogger Interview: Jawad KhanMy Profile

    • Hey Christopher,
      I share your view that it is not ‘too good’ to depend on Google. The constant changes in the search engine affects even some well optimized website.

      I know a friend who no longer cares about Google traffic nor its algorithm updates and his action is based on the fact that most times the algo changes one is website is not justified.

      In this wise, he concentrates on building and optimize websites that doesn’t depend on Google. ( He thinks sometimes play double standard and I agree with him 😉 )

      His sites are gaining more visits by referral traffics.
      Yes,the usefulness of a website is very important. Visitors can browse to a useful website directly without minding Google or other search engine.

      As long as the the usefulness is blended with smooth user experience, a webmaster would have nothing to worry about Google updates.

      Thanks for sharing this interesting comment!
      Sunday William recently posted…What’s the Best Blog Community? Why WinsMy Profile

  2. Hi Sunday

    I believe that Google can change algorithms until the cows come home, but one thing that they will always value is great and helpful content. Doing keyword research and including the results in a properly researched and skillfully written article is probably the best safeguard against whatever they may throw at you.

    The reason for that is that such an article would meet the two main criteria that a good search engine will be looking for:

    1. What is the article about?
    2. Does it deliver true value?

    The difficult part of course is finding and using the right keywords. Without them Google has to try and guess what the article is about and search engines are impatient. They do not like to play a guessing game.

    Even with the perfect keywords chances are that you are not going to rank well enough to depend on traffic from Google. The competition is simply too fierce.

    You have to do your bit to become visible by promoting your content.

    That is where the aspect of usability mentioned in Christopher’s comment above is so important. When you send somebody to your site make sure he or she has a pleasant experience. Give them quality that is easy to access. In doing so you will make friends and friends visit each other regularly.

    Do not depend on Google. If you play a game where the rules change often and without warning, you are going to lose. Google is great at changing the rules.

    Inresting topic. Thanks for posting.
    redtiger recently posted…Is It Possible to Make Money on the Net?My Profile

    • Hey redtiger,
      I agree with you that

      Doing keyword research and including the results in a properly researched and skillfully written article is probably the best safeguard against whatever they may throw at you

      With Google we don’t know what to expect anytime there is an update on its algorithms.

      You are also right that the search engine keeps changing the rules and playing this game where the rules changes is not good for marketers.

      Usability as focused by @christopherjanb(Christopher Jan Benitez) is a important.

      I also agree with him because if quality is keyword and content is generated then it becomes easier for the audience to embrace your offers with or without Google’s algorithm!
      Sunday William recently posted…Ask Tons Of Experts On & Get Expert AnswersMy Profile

  3. I do the following to ensure the health of my website on search engines as a whole.

    1. I monitor my Organic Keywords report in Google Analytics to ensure that my organic search traffic stays consistent.

    2. I monitor my keyword rankings to make sure there are no major negative fluctuations. I recommend Cyfe or Authority Labs for this.

    3. I have my top websites set up on Fruition Google Penalty Checker to make sure that any major algorithm changes haven’t negatively affected my website.

    4. I have all of my domains on Google Search Console (formerly Webmaster Tools) so I can get notified about manual actions / penalties.

    5. I use Monitor Backlinks to keep track of any new backlinks to my website as well as any change in former backlinks I’ve acquired.
    Kristi Hines recently posted…The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016My Profile

  4. Google keeps changing their organic algorithms, and it’s rarely benefitting marketers. Not only that — but last week they decided to get rid of the right side ads, and have 4 ads on the top of the page instead of 3!

    This means that the organic results on Google get pushed down drastically. There’s not much you can do about this. So here’s what I focus on:

    1. I make sure my SEO titles and descriptions are optimized and that my on-page SEO is on point (alt tags, using the right keywords etc)

    2. I manage important keywords in Rank Tracker.

    3. I focus on creating content that provides answers. Google wants to provide answers to users.

    I do not worry about penalties too much because I do not focus on black hat tactics to build links. If you do build links, it’s a good idea to keep an excel file with all of them so you can disavow them through Google’s tool when needed:

    If you want to take it a step further, you can use schema markup. Google looks for this, to use the information for one of their Knowledge Graphs on the right side of Google (with your site mentioned as the source!) This will put you at a significant advantage over most sites because less than 1% of all sites use it.

    Of course, you’ll also need to write succinct answers to the questions people ask because Google won’t use your answer if it is too long.

    Here’s an interesting article on how to get your content in the knowledge graph results:

    – Jasper
    Jasper Oldersom recently posted…How To Avoid Weak Statements That Leave People Cold and Get Readers to Care About Your WritingMy Profile

  5. The best approach to tackling Google’s frequent algorithm update will be to avoid activities like black hat link building tactics and so many other things that Google frowns at. Google algorithm updates are too frequent for someone to track of every one of them.

    We all know what Google wants, they are always working towards improving user experience, everything they do is geared at helping the user get more value from using Google’s platform. So the best way to stay free from Google’s trouble is to produce content and engage only in activities that will enhance user experience.

    Link building is one aspect that Google pays so much attention to, they are always sniffing around to know if there is something fishy in your method of acquiring links. In order to be free from their troubles, we should try as much as possible to make the link building process look natural even if they are not in the real sense.

    Having a link profile that looks natural entails acquiring links only from niche relevant sites, practicing smart anchor text diversification, having a social media presence, disavowing bad links from time to time, build up site trust by linking to authority sites in your niche, deep and strong internal linking is also important etc.

    These are definitely some of the things that Google demands from you as a webmaster and if you’re able to do them, then the frequent Google algorithm updates should not be a bother because you on the right path.
    Obodo Charles recently posted…Using Pinterest To Drive Traffic And Build BrandsMy Profile

    • Hi Obodo,
      I agree with you that Google is constantly demanding best practices with regards to link building and white hat SEO. It is important that webmasters obey the search engine so that any update will have minimal effect.

      Although there are some updates that doesn’t comply with natural linking or the best practice,yet it is important to remain resolute in doing the basics so that one will not be caught up unawares.

      Link based algorithm updates often checks for natural and quality links but we must not rely completely on what Google might say to build links. If webmasters stick with quality in content and SEO then it become easier to deal with the “scary” Google updates!

      Thanks for leaving your invaluable comment on this conversation!
      Sunday William recently posted…Who Is a Smart Content Marketer for You?My Profile

    • Hey Dennis,

      It is interesting knowing that the updates don’t bother you anymore! 😉 Indeed, it would be rewarding to learn that these updates are actually inspiration to drive more traffic. Can you give us insight on how you actually take advantage of these updates early to get extra traffic?

  6. Frankly writing, whenever I hear news about Google updates I am always at the edge.

    You cannot blame me for this because past updates have been sour for me.

    However, with time I have come to embrace such updates because they help for better search and user experience.

    I am wondering what the next update would be!

  7. To be honest, I don’t rely heavily on Google any longer for my search traffic. The frequent updates are quite disruptive even when I know that I follow all the grand rules and as well as implement the white SEO demanded.

    There are instances I suspect double standard from Google and this made me never to rely solely on Google. Thankfully, I utilize other referral options for my traffic.

  8. Hi Sunday,

    There is always that fear and trepidation on the part of marketers who have never gotten hold of Google algorithm whenever they is an impending change.

    If a webmaster already knows what to expect from any algorithm change, it would become easier to embrace and accept.

    For me, knowledge is power and lack of it is often the cause of the fear!

    • Yes, if one gets a head up about the implication of an impending algo change, then there would be no cause for alarm.

      However, this is not always the case, and even when one has knowledge of what implications that would crop up, the truth still remains that Google will always call the shots!

  9. Google’s algorithm changes call for concern especially when it affects ranking. It is best to be prepared for it so that there would be no surprises.

    Although Google cannot be completed trusted because sometimes its algo changes don’t affect websites justly.

    Every marketer or webmaster that applies good SEO rules would not be afraid of what comes off any change!

  10. I don’t get worried about Google Algo changes because I don’t completely rely on Google for my traffic.

    This is not to say that Google’s traffic is not relevant but it suggests that webmasters must not completely depend on it.

    Referral traffic complemented with organic traffic will bring down fear of negative affects from changes!

  11. I am always scared of any news about algorithm changes. I have been ‘hit’ before and have learned from the experience.

    I think that if webmasters observe the best practices regarding SEO then nothing to be afraid of.

    In addition, any website that doesn’t depend on Google solely for traffic would not be worried in the event of Panda or Penguin updates!

    • Panda, Penguin and other major shakeups is a cause for concern. Usually, the minor algorithm changes are seen merely as updates.

      Thus, marketers must always gear up and prepare for the major changes. It is good that Google gives head up before making them so there is enough time to prepare!

  12. Google keeps changing their algorithm so much, I’ve almost given up on them frankly. Some feel SEO is dead.

    Notice most of the first page of google now, at least for competitive keywords its filled with their own ads.

    I rely on Google still to rank long tail keywords, and still have some success. Still can go solid traffic, but, I just don’t it’s wise to just rely strictly on Google anymore. Social media is something everyone should use as well.

    I never got into paid traffic.