How Do You Feed or Fuel Your Social Media With Content?



Your social media campaign needs a consistent content strategy to dominate. This is because aligning social with content brings about definitive results in both social media marketing and content marketing.

It becomes important you know what social media content that is required to feed or fuel social media campaigns at every point in time.

Whatever social campaign you are putting out there, you need the right content to inspire followers or visitors. Whether it is Facebook, Twitter, Instagram, YouTube, Google +, or LinkedIn, etc., you should be acquainted with the right steps to fuel the platform with the right content for good result.

Remember, content and social go hand-in-hand, and combining both in Internet marketing yields better result.

So, here are tips to feed and fuel your social media marketing with content marketing.

1 – Revisit your old contents and repost them with fresh titles

There is no doubt that you may forget the articles or contents you have shared on your blog years ago. You can dust these up and re-share them on the social media. This action will make them become appealing. More so, doing this would clearly help in feeding your social media campaigns in Facebook, Twitter, or Google + etc. with fresh posts constantly!

2 – Re-share your most shared contents

You must have identified that some of your contents have experienced the most shares. Leverage on these to improve your social marketing. You can refuel and feed you social media by re-sharing popular contents. There are handy tools to exploit for the analyzing and identifying of popular contents for sharing. BuzzSumo is one good example of such tools. It can be used to analyze the most social shares so you can re-share them again.

3 – Re-share the most popular subjects or contents from the Internet

You can still power your social media with content by analyzing and re-sharing contents popularly with other writers. Find the best contents to share and re-share them. BuzzSumo is also useful when it comes to re-sharing contents that have been performing well from other sources. Use this tool to find the best topic or subject that attracts the most shares.

4 – Share SlideShare Presentations

You should post SlideShare presentations on your social media platforms. It will help to improve the visual impact and benefits for followers. Good slide presentations on social media attract better traffic and clicks. Try SlideShare today and see what impact it would generate!

5 – Publish a flurry of posts after each new article is published

You should employ the power of scheduling tool to post a flurry articles on social media after you have published a post. When you do this, you will have greater chance of increasing visibility and engagement, even as  you enjoy improved click-through, traffic, and conversions rates.

6 – Turn your popular posts into videos and share them on social media

YouTube is one social platform where you can share your videos. The more videos you share the greater boost you will achieve with social media. However, it is not all the time that one can come up with video ideas. Whenever you lack inspiration on the type of video to share or not, rely on any of your popular articles for inspiration. Convert your popular piece to video and share on YouTube or other video sharing social platforms.

7 – Turn your popular posts into images and share them on social media

You can transform a piece of content to images and share on social media. You can use quotes and excerpts from a popular article to form images that would be shared on social media. Tools like “Recite” and “Behappy” are handy to achieve this. All you need do is use a quotable section from your posts and convert it to an image via an automated tool. You can also add text to images to make them more appealing when sharing on social media. Ensure the image is unique, shareable and visually appealing.

8 – Add social triggers to your contents

When you share your contents ensure you insert triggers like “tweet this” and “pin” buttons on this posts. This can go a long way to attract many engagements and clicks. Strategically place your social share buttons in the right part of your post or page. Doing this can trigger flurry of engagements on social media.


You can feed and fuel your social media with content if you apply the above strategies. However, it is important to ensure that quality is your maintained when it comes to the type of content created and shared on social media.

Use the best of contents to share them effectively if you must succeed at social media marketing on Facebook, Twitter, YouTube, Google Plus, Pinterest, LinkedIn, or Reddit, etc.

So, how do you feed or fuel your social media campaign with content marketing?


  1. Hey Sunday,

    These are some clever tips. I particularly like #7 and #8. I never thought about turning my posts into images. I’ve wanted to turn my list post into an Infographic but this something I can add to my plan.

    With the majority of my posts, I make sure I add the social triggers. I figure you can kill two birds with one stone in this sense. Not only your audience can share the current post, but also the internal links inside of that post.

    Thanks for sharing Sunday! Have a great week!

  2. Sunday:

    I think it would be impossible to overstate the promotional value of social media both in terms of distribution of content and building of authority status.

    I just want to suggest three automation resources that should be in everyone’s social media marketing arsenal:

    -1- Hootsuite

    -2- Buffer

    -3- IFTTT

    This last tool offers anyone an unlimited ability to craft an individualized and customized social media marketing

    Internet marketing guru, Anthony Hayes offers valuable free IFTTT software in case your interested.

    The key is discipline through an every day promotional routine.

    Thanks for your insights.
    Robert A Kearse recently posted…Two Twitter Tools To Make Your Life Easier And Increase Your Social Media Authority StatusMy Profile

  3. I agree with re-sharing the most popular content or subjects from the Internet. BuzzSumo will indeed help with this. I didn’t quite get what you meant with the 5th point. The “Publish a flurry of posts each a new article is published”. It looks like you missed a word or two there?

  4. Hi Sunday,

    Thanks for starting this and providing your 8 tips.

    But what do you think most people prefer on social media, original content that you put sweat and blood into, or existing awesome content already done by others, which you found and shared?

    And based on the correct answer, should we bother creating original epic content ourselves or instead, spend the time to find existing awesome content to share?

  5. Hello Sunday,

    I do believe being consistent in social media and also res-sharing blog posts with different titles can help you get more and better results. Because things move so quickly on social media there is a big chance that the first time you shared your blog posts it didn’t get seen by as many people. Also, finding the right times to share on social media can be important too.

    Thanks for sharing this with us!
    Maketta recently posted…4 Live Chats To Make Communicating Easy On Your BlogMy Profile

  6. Hello Sunday!
    You did an outstanding job with this post my friend! As you hve shared there certainly are a lot of ways we can fuel our social media content but the important thing now it to know what to do once others start liking and commenting on your content.

    What is the main purpose behind your sharing? Do you have a call to action on these posts? What are you looking for people to do?

    Click to read something else? Buy something? Or perhaps adding to the conversation.

    Then we have the follow up! Always be sure to reach out to everyone who does leave a comment! So many fail at this one. I test it a lot LOL

    This is an extremely important topic, if you are looking to use Social Media to grow your business.

    Great Share
    Chery :))
    Chery recently posted…How Are You Building Customer Relationships In Your Online Business?My Profile

  7. Nice tips, Sunday! You pretty much covered most of the things marketers should be doing to get traction on their social media accounts using content.

    Just to add, I suggest that people should consider using Triberr. It is an influencer marketing platform that allows you to automatically share the feel of your blog on your different Twitter accounts and also share content of other influencers within your niche. The paid version allows you to set up the feeds and share relevant content from influencers to your audience.

    While this may be a paid tool, at least it makes sharing awesome content automatic. You don’t have to schedule posts on your Buffer/Hootsuite!

    Hope this helps.

  8. Thank you Sunday. I have already started to fuel my social media platforms with interesting content and in interesting ways, but I am always open to new ideas and suggestions. I love what you have to say about re-sharing and re-posting popular content – now that is a great idea!

    In the meantime, I am reading quite a bit on other blogs so that I can learn about other writers. It is wise for me to understand or at least listen to their voice so that I can share their content, and hopefully they will share mine.

    Thank you for sharing; I value your insight. Great article!

  9. Hi Sunday,

    This is a good topic for discussion. My answer to your question resonates with the second tip you have shared : Re-share the most popular subjects or contents from the Internet.

    I often employ this method and I think it has been yielding the kind of result I want. Yes, BuzzSumo is the right tool for identifying the perfect content to share!

  10. Without a good content strategy the social media campaign would not be effective.

    Therefore, it becomes important to ensure that whatever content that is meant for social media platforms – Facebook, Twitter , Instagram, YouTube, Google +, or LinkedIn etc, – appeals to the target audience.

    If for any reason, there is no good results whenever a piece of content is shared, then it becomes important to revisit such content and recreate it to fit in to the impact of the moment.

    Thanks for sharing this piece with us!

  11. Hi Sunday,

    There are types of content that gives spark to the social media marketing. Whenever such content are displayed the campaign would easily go viral.

    Fueling or feeding social media with content is not that difficult. All I do is to choose my words carefully and ensure that the right terminology is employed for social communication.

    Nevertheless, the place of proper editing and proofreading must not be ignored.

  12. Hi Sunday,

    I always ensure that my content is fueled by consistently updating the previously shared information with new contents.

    Whatever is trending on social media must be updated for good.

    However, from the tips you have shared, it becomes clear that whatever post or content that resonates well with the marketer must be re-shared or updated for the audience.

  13. Hey Sunday,

    Your post is so refreshing. I have learned new things about improving my social media content. There is no doubt that tools like BuzzSumo can be used effectively to create and share the most interesting content out there.

    More so, converting posts into videos and graphics or images to bring more engagement is another of effectively fueling social media engagement!

    Thanks for this revealing post!