How Are You Improving The Searchability Of Your Content?


Whether you are writing a blog, posting on social media, sharing videos, or simply creating content for your website there is need to understand the searchability of your task. The searchability means that your content is visible when people use the Search Engines to find your content.

The more visible your content, the more traffic you are likely get. And, the more traffic you get, the better your chance of increasing conversion.

Many marketers are not converting their content because it lacks searchability features. So, it becomes necessary to improve searchability and enjoy steady conversion.

You should starting thinking of how to improve your search for profitable marketing. Improving searchability means improving search attributes so the content is visible and ranked high in the Search Engine Results Pages (SERPS).

Here are some ways that most marketers employ to improve the searchability of their content:

They add relevant keywords on the title, main body and conclusion of your posts.

They clearly use keywords in the Meta Data of your post.

They use hashtags rightly on social media posts especially in Twitter and Instagram

They link other websites strategically especially with those of the similar niche.

They use anchor texts and URL shorteners creatively. For instance, instead of using ‘read more’ or ‘click here’ consider being more creative and descriptive like ” click here for more information” or ” follow this link to get more value from our product”.

They publish only content that is well edited and proof read.

They use relevant keywords and links on images, videos, podcasts, webinars, and eBooks, etc.

They publish content regularly

They promote the content on relevant websites and social media

They make frequent analysis of search results and employ corrective measures for improvement

Conclusively, content marketers employ many tactics to improve their SEO results. You too must have been enjoying improvement on your search. If so, then let us know how you are improving searchability of your content.


  1. Hi Sunday,

    Improving search is important for improved conversion.

    However, it is important for the marketer to analyze their existing SEO strategy to see whether content,context or design can be changed to improve search.

    I often do overhaul of my SEO strategies from time to time, and I have seen relative improvement during this time!

  2. What I do to improve the searchability of my content is simply to improve my SEO strategies. Putting keywords in the right place and following all of the tips you have shared.

    However, I must add that my search improvement is also defined by writing on trending topics!

    • Hi James,

      Indeed, as the days go by, SEO becomes complex and ranking with the search engines becomes difficult.
      However, this should not take away the fact that if one studies what it takes to improve searchability online then it would be easier to navigate through the difficulties posed by difficult and competitive SEO.

      Improved searchability of a content should begin with understanding what the search engines and the readers want!

    • Yes Celine, tweaking the SEO essentials can truly help in improving searchability.

      However, we should not rely on SEO alone. It is also important to consider what the audience truly wants at all times!

  3. Hello Sunday,

    This is a good question.

    But with Google constantly changing their algorithms and even removing legitimate sites from rankings, usually just to stir the waters and confuse those doing SEO, is it worth it wasting time on making content searchable or any SEO?

    • Hi Dave,

      Thanks for your observation. I agree with you that Google frequently stir up the waters to remove legitimate sites from ranking.

      However, it is still very important to make content searchable. My reasons for insisting are:

      – searchable content not only benefit the search engines but the audience as well

      – SEO will basically provide the base for your traffic to spring up

      – those with quality and well optimized content will ultimately endure the test of Google and the rest.

      – Searchable content doesn’t have to rely on Google for ranking, rather there are other options like social media ranking, referral search etc.
      Sunday William recently posted…What is your Experience with a Social Media Content Calendar?My Profile

  4. Hey Sunday,

    There’s a lot of people that tend to look the other way when it comes to SEO and making your content searchable.

    They use other tactics to get traffic which is fine, but to some degree it is quite convenient to use these tactics to make your site searchable as well as other strategies.

    I pretty much use the same tactics you mentioned here. One thing I’ve notice is that although I’m only publishing blog posts once a month, I’m getting the same results as when I was publishing 4 times a month.
    Sherman Smith recently posted…Why Solopreneurs Struggle With Generating Blog TrafficMy Profile

  5. Sunday once again you’re right on target.
    I used to have that same problem until I used a plugin. Now every time I write an article my SEO plugin forces me to include the parameters the search engines look for. Thank God for plugins or the lazy blogger like me would be in the land of obscurity. Thanks again for writing quality content.
    Gordie Chase recently posted…A Secret Website That Can Create Crazy ROI For Your Image Ads (NO BS!)My Profile

  6. Hi Sunday,

    Frankly writing, I don’t consider much when it comes to improving searchability of my content.

    However, after reading this piece, I have come to conclude that searchability matters.

    The various steps taken by marketers to improve search on the search engine are revealing!

    The use of relevant keywords in the url, main body and other strategic parts of the content is crucial for improved search!

    I guess its time to be more practical about it!

      • Hello Sunday,

        Ultimately, as a content marketer, you should start from the point of knowing your audience and the keyword phrases they use when they search the web to find related info to your topic.

        Creating very well optimized content with proper keywords is the most basic fundamental of seo , because they are the “highways” to your site. Without the right keywords you’ll never get enough traffic through your content marketing campaigns.

        Here are Some of the most important concepts of creating seo friendly content as well as improving the content searchability:

        • Heading tags: These are quite important for helping the search engines figure out what your site is about.

        • Relevant URLs: It can help your search engine rankings if your keywords are included in your post url.

        • Page load speed: Page load speed is one of those gremlins that you cannot afford to overlook. Your audience has a short attention span, so if your page takes too long to load your audience will just close the website and go to the next search result to get what they want.

        • Social shares: Closely related to the idea of content relevancy for your users is social sharing. Now this is actually part of both on-page and off page SEO, but the on-page purposes of social shares is to show other readers that your content is relevant to what they’re searching.

        • Including Privacy and disclaimer pages: Search engines constantly tweak their algorithms to provide the best possible experience for users. A big part of creating a site that appeals to search engines is to have a site that is trustworthy.

        All my best regards,

  7. Hi Sunday,

    Creating a blog that is loved by search engines is now more than just getting your keyword or SEO stuff right, it now involves many things done right.

    Providing your user the best of experience is a MUST, publishing the right information for your audience.

    Making sure your blog is built for your users and getting the right links to your content is an ongoing task.

    Links are still the firepower to an effective search engines optimization campaign, without them…a page will suffer to rank better in SERP.

    Thank you, Sunny.
    Shamsudeen Adeshokan recently posted…6 Proven Tactics to Get More SEO Traffic to Your Website TodayMy Profile

    • Hey Shamsudeen,

      Its great seeing you around once again!

      Indeed, a blog that would be loved by the search engines involves many things other than just keyword and basic SEO.

      The customer or audience should be the top choice in creating such blog. The value, user experience, ease of navigation, and the relevant information are still crucial.

      Hence, to improve search of content today, a solid balance of SEO and the needs of the audience must apply.

      Thanks again for leaving your thoughts on this topic!

  8. Hi Sunday,

    that’s a very important topic you have raised here!

    I use all these traditional ways you’ve mentioned in your post. However, I would like to share my concerns about being very accurate with it.

    Recently we started to get a lot of hacked links that are coming to us from regular websites as they have been hacked as well.

    We hope that Google recognises these links as bad links, but it is better to be more attentive to the websites you share your content and not to go for spammy looking ones.
    Krystsina recently posted…Top 36 Australian Business Directories to Get Your Small Business NoticedMy Profile

    • Hmm! Hey Krystsina, I agree with you that it is better to be more attentive to the websites we share links with. The spammy issue you experienced is not safe for any online business. Caution remains the watchword!

      However, from the onset, it would be important to guard a site against hack-attack by using the right server, the right links, the right plugins,etc.

      Improving search of content could also be achieved by by preventing hacks!

      Thanks for leaving your thoughts here as well!

    • Hey Hussain,

      I have to agree with you that taking care of our visitors will go a long way to ensure we improve searchability of content.

      Once visitors find value in what we offer then it becomes automatic and logical that they respond positively to increase our ‘rewards’.

      Thanks for mentioning customers’ increase. I completely agree with you!

    • Hi Janice,

      Thanks for sharing how long tail keywords is helping to improve your search. Its sure a good strategy that would be worth following.

      I hope many readers will take a cue from it! Thanks again for making this invaluable contribution and adding value to this conversation!

  9. Hi Sunday,

    Who can deny the sheer power of free traffic from search engines, right?

    If we can do something on our own to help us get that free traffic from search engines, why not? That’s why this discussion post is very necessary. Ignoring search engines or SEO is not a good idea.

    I learned a lot from this post on improving searchability of my content.

    Thanks for a very helpful discussion post.

    • Hi Gavin,

      Thanks for liking this post and also for leaving your invaluable content on it. SEO is indeed very crucial and ignoring is a big mistake.

      Improving searchability of a content means improving SEO. Indeed, following the tips shared in this post can, at least, give one a solid idea of what needs to be done to increase search. A good search is very important for online success.

    • Hi Jacqueline,

      Of course, with consistency and time, the desired results would accomplished. The actions to be taken are not limited to the above tips. You can still try other tips you have researched or suggested by others. What matters is that the improvement be done under confines of the law!

  10. Some people still have not picked up on the “well-edited and proofread” part. So, it’s worth highlighting it. There are three ways that makes the content perform better in a search.

    First, you want your keywords properly spelled, else it won’t help you at all.

    Second, people won’t link to crap. If you want links, make it at least look good.

    Third, Google is pretty powerful. If this input field I am typing into now can spot a spelling error, so can Google. I am sure it has a threshold to weed out pure crap from just the regular, same-old crap. 🙂
    David recently posted…Top 10 most common business grammar errorsMy Profile

    • Hi David,

      Its a good thing you have highlighted the importance of proper editing and proofreading to improve search of a content.

      A well editing post will make it easier for Google to present and would equally make it simpler for readers to engage.

      Thanks for mentioning this once again!

  11. Hi Sunday,

    I just basically use the SEO plugin from Yoast and make sure I have everything it wants before I publish an article.

    I agree with with David @amabaie, that we have to make sure we are posting quality content.

    I heard someone say that if someone visits your page and quickly hits the back button Google sees it as the searcher not finding the page relevant and this can negatively affect you.

    I also think google will reward pages if the searcher stays on your page and clicks through to another page.

    Now Google doesn’t say they take these things into consideration but I could see how this information would help them and can’t see why they wouldn’t use it.

    So we want quality content so the searcher doesn’t click the back button.

    A tip I heard that I plan on implementing is to often look into your Google Webmaster account and find the keywords people searched to reach your site.

    If your not using one of the keywords in an article, create one. This means that it probably will be easy for you to rank for that keyword.

    Thanks for the interesting discussion Sunday.

    Take care and have a great week!


  12. Hi John,

    I also agree with David @amabaie on need to emphasize on quality post. One needs to do thorough editing and proofreading to turn out the best content so far.

    The searchability of a content can be defined by the quality. It begins with having a clear copy and then presenting same for success!

    Your take on Google is revealing. I agree with you that a content with engaging features is what the search engine accepts for improved search.

    Thanks for leaving your invaluable thoughts on this post as well. Have a nice week ahead as well!

  13. Hi Sunday,

    I enjoy reading your write up on improving searchability.

    Outside of choosing the proper keywords, so people can find your content.

    I’m finding out that bounce rate is starting to play a pivotal role, too, getting your content/website ranked higher in search engines like google. The more reason to make sure your context stands out.

    Social media, and like those have mention, quality backlinks all help.

    SEO Yoast is probably the most helpful plugin for those that need help on improving their searchability.

    Thank you for sharing!



    • Hi Tom,

      Yes, SEO Yoast is a great script to help searchability. The content marketer must also ensure that he/she delivers on value of the content. The context and timing of a content would improve its search especially when it comes to ever green articles.

      Thanks for leaving your great thoughts as always!

  14. This is an informative post and discussion to me. To summarize a bit, I think some of the key aspects of improving searchability of content is to

    1. make each page focused on one topic and design the page so it’s clear to both visitors and search engines what the topic is

    2. choose a few keywords that people actually use when searching on that topic and that are feasible for your page to rank for

    3. use relevant keywords in the page titles, headlines, metadata, and description (helps with #1). Include keywords early in the description because that’s what shows up in the search engine results and it shows readers that your site provides the information they’re looking for

    4. provide valuable content that makes visitors want to stay and read and click through to other pages

    5. get links from other sites in the same niche

  15. I remembered two articles ranking high on Google, that I didn’t use any special techniques or tricks.

    But they were highly ranked because they were unique at that time, meaning nobody had shared something similar on the web.

    It could be tough but if you can share something unique, not shared before. Google is going to give you a lot of love.