Clarity is an important attribute of any quality content. It delivers understanding to the audience, and earns you the much needed conversion. If the ideas you communicate are not clear then you will be wasting precious time and resources in creating, publishing or promoting your message.

 If don’t want the effort you put into a piece to be in vain, you should be helping the audience to comprehend your message.

Bringing clarity is a must and should be lifestyle for every content marketer. The clarity of an article is the ease with which the reader understands what has been communicated.

Clarity of your writing projects the quality and it endears more readers to you!

Yes, clarity is an important yardstick to measure the quality of a piece of content.

For me, bringing clarity to any piece I create is fundamental. I take the following steps to ensure clarity is always in place in whatever I present:

I try to stick with one big idea. Discussing too many ideas in one post usually brings ambiguity.

I try to organize the flow of actions leading to that big idea. Highlighting the actions step-by-step makes it easy for the readers to follow

I use simple headline for the piece so that the promise and benefit are not misleading

I edit and proof read to ensure that the idea is not lost – I cut out extra words, rewrite sentences and recheck my grammar and punctuations.

I always put myself in the position of reader – After crafting the piece, I read aloud to myself or have someone read to me while acting as the target audience.

You too can develop your own system of bringing clarity to your post. It’s important you don’t ignore this. So, now over to you:  how are you adding clarity to what your audience is reading?

51 COMMENTS

  1. Hello Sunday,

    Firstly, I like the image you used here. It adds to the clarity concept 🙂

    You are right here regarding the importance of clarity in communication.

    If you are not clear you are as good as wasting your time creating and publishing content.

    Sticking to one idea is a good way of showing clarity, you are right. I don’t like reading posts with too many ideas all at once. It’s confusing.

    Apart from the points you included, I will add the importance of writing like you speak.

    That also helps add clarity to what your audience reads.

    • Hi Dennis,

      Its encouraging you shared my point of view especially when it comes to sticking with one topic. This is important because as it will save the writer from spending time on ambiguous ideas.

      In as much as the audience wants value in every offer, they also want this value to be delivered in simple clarity.

      Thanks for leaving your thoughts on this discussion.

  2. Hey Sunday,

    I never actually thought about clarity when writing. What I do is write how I speak. I also use headings and then explain the topic and then flow to the next point.

    So far this has worked for me, and I have had people say I write pretty well-even though I don’t really consider myself a good writer. Just as long as they get the gist of what I want to tell them.
    Marie Yovcheva recently posted…Creating Your Customer Avatar & How To Market To ThemMy Profile

    • Hey Marie,

      If the reader understands what the message is saying then there is clarity. The good news is that you don’t have to be a good writer to pass a clear message.

      Nevertheless, minding the elements that improves clarity like proper editing and proofreading will go a long way to make your message understood.

      By the way, thanks for sharing how you write and for joining this conversation!

  3. Hello!

    This article was really useful because it has brought me to the thought that I need to pay more attention to the content clarity. I have not previously regarded this issue as a separate point inb the process of content creation.

    However, I do always read all the content I create after at least 24hours after I finished working with it to see it in a slightly different way and therefore to put myself at a reader’s place. Moreover, I always try to give all my articles to be read by the other person so that I can receive an outside opinion on what I do and how I do it.

    However, it is important to think about clarity on the stage the content is just created to save time and efforts. I try to make some sort of comebacks in the text to show that in the end we see the answers on that very question that was standing in fromt at the beginning. I think that also helps readers that sometimes forget about the main problem while reading a series of interesting facts, growthhacks and recent updates within the sphere we are talking about.
    Helen Black recently posted…Netpeak Spider 2.1 review: classification of issues, parameters selection, new results arrangement logicMy Profile

    • Hey Matilda,

      That is an interesting contribution you have made in this post. Your tactics of reading again what you have written at least after 24 hours is great. I sometimes do that as well.

      Clarity at every stage of the content creation process is important. For the sake of the readers, you would be communicating clearly the solution to their problems. This singular act will endear your content and brand for improved traffic and conversion.

  4. Hey Sunday,

    Your first point is vital.

    This is one mistake that many bloggers, including myself, tend to make when can give your readers more of an unpleasant experience.

    You definitely want to stick with the one big idea, which makes the whole post more cohesive.

    As far as clarity, I made one change this year, since the big word for me is “cohesiveness”.

    For each subject I talk about, not only do I make sure that the content supports the headlines as promised, but also is cohesive with the “About Me” page on my blog which lays out the foundation.

    As you do, I also edit, proofread, and cut out extraneous words to make it flow better is well is more direct.

    Also I think it’s a great idea to put yourself in the position of the reader. It’s up to us to deliver content that our readers can actually implement instantly into their agendas.

    Great post Sunday!
    Sherman Smith recently posted…Why Solopreneurs Struggle With Generating Blog TrafficMy Profile

  5. Adding clarity to what the audience is reading is fundamental. If a content marketer is not able to do this then his/her campaign would be in jeopardy.

    I always make sure that see myself as the audience before publishing any piece of content . Whatever is ambiguous to me will be ambiguous to the audience, simple!

  6. Hey Sunday,

    I have never thought about clarity as problem when it comes to content creation. But, after going through this post, I realize that it is necessary to meet the needs of the audience.

    Thanks for sharing the tips above, and I will take steps to put them into practice as well.

  7. Hi Sunday,

    You are absolutely right. Clarity is definitely a must in quality content. Much like in person speaking to someone, you want them to understand what you’re saying, and with this in mind, they will understand your message to the fullest extent.

    However, writing quality content should be much easier because you have time to think more about what you want to say, which leaves you with time to make sure one’s message is quite clear. Great write-up, Sunday. 🙂
    Artice Upchurch (A.D. Upchurch) recently posted…Get Your Start-Up’s IT Right The First TimeMy Profile

  8. Hi Sunday,

    Great read (and informative).

    Even though every content marketer will try to do his best to produce quality content for his website visitors, it’s also easy to forget the purpose (or as you said the big idea )of making that piece of content and his targeting audience.

    Following your 5 tips will help me so much to put my sights and focus only on my target audience while crafting my marketing content.

    Thanks so much,
    Omar

    • Hey Omar,

      Thanks so much for lending your voice and opinion on this conversation. Yes, it is easy to forget the purpose or objective of a piece of content as regards to sticking with one big idea.

      However, if the content marketer make clear and disciplined effort to do this, then it won’t be difficult to achieve the clarity of focus needed for success!

      It is my intention that the tips I have shared will help readers make clear decisions on providing the best content to their readers!

      • Of course Sunday,

        Your intention goes right and brings your best advice on how to produce high quality content to my readers.

        In fact, If you can help your readers understand what comes next, you will improve both the Clarity of your content and user comprehension.

        My best wishes,
        Omar

  9. Hi Sunday,

    I am encouraged by your piece on stating clearly your message when trying to communicate an idea, thought, value, principle, etc.

    A couple of things:

    I try to do this as well, although being reminded of that through your article will allow me to go back and reread other pieces I am working on.

    I appreciate your delivery. We are alike in this at any rate: YOu tend to say what YOU are doing, versus what WE need to do. I just like that man.

    Thanks again for being on point and I look forward to reading more of your work.
    Bruce

    • Hey Bruce,

      I am greatly humbled by the kinds words you put up for me. Thank you!

      On matters of this post. Yes, clarity is very important. It should guide us on communicating effectively with our audience. At least, for better understanding.

      The good thing is that we can still access many ideas and thoughts on how to this better daily and on each piece we intend to create and share!

    • Hey Jacqueline,

      Ambiguous message is one that is completely lost to the reader. It will not make the reader to take action.

      It becomes important that we make the most of our writing by bringing in all clarity in every word, paragraph and idea.

      With clarity, there would be engagement, and this would lead to conversion.

  10. Hi Sunday,

    I’ve recently have been studying on this subject.

    1.) One important thing in copywriting that also could apply to article writing is to make sure your reader could get the idea of your article by only reading the headings and subheadings.

    They should tell the story as most people just skim the content.

    If they headings and subheadings tell a good story they will encourage your reader to read the whole article.

    2.) Keep paragraphs short. There should be lots of white space so that your article doesn’t appear intimidating and prevent it from being read.

    3.) Always choose the shortest and most commonly used words. In other words keep it as simple as possible.

    4.) Cut out any extra words.

    Your here to convey a message not impress people with how great a writer you are.

    5.) Make sure the tense in you verbs match to prevent confusion.

    6.) Avoid Jargon. You may think a word is commonplace in your niche but don’t assume or your may lose the reader.

    These are some tips that I plan on using in my writing.

    Take care Sunday and have a good week!

    John

  11. Hi Sunday,

    Whatever the audience is reading should be clarified. If there is no clarity, there would be no understanding, and this means there is no communication!

    Adding clarity to the message I am passing means understanding how my audience deciphers information and ensuring clear delivery of the message inline with his/her level of information consumption!

  12. I agree with your suggestion in this post, Sunday, especially your first point:

    “I try to stick with one big idea. Discussing too many ideas in one post usually brings ambiguity.”

    Adding clarity to what ones audience is reading is more important now than ever before, with how little our attention span is now.

    Thanks!