Clarity is an important attribute of any quality content. It delivers understanding to the audience, and earns you the much needed conversion. If the ideas you communicate are not clear then you will be wasting precious time and resources in creating, publishing or promoting your message.
If don’t want the effort you put into a piece to be in vain, you should be helping the audience to comprehend your message.
Bringing clarity is a must and should be lifestyle for every content marketer. The clarity of an article is the ease with which the reader understands what has been communicated.
Clarity of your writing projects the quality and it endears more readers to you!
Yes, clarity is an important yardstick to measure the quality of a piece of content.
For me, bringing clarity to any piece I create is fundamental. I take the following steps to ensure clarity is always in place in whatever I present:
♦ I try to stick with one big idea. Discussing too many ideas in one post usually brings ambiguity.
♦ I try to organize the flow of actions leading to that big idea. Highlighting the actions step-by-step makes it easy for the readers to follow
♦ I use simple headline for the piece so that the promise and benefit are not misleading
♦ I edit and proof read to ensure that the idea is not lost – I cut out extra words, rewrite sentences and recheck my grammar and punctuations.
♦ I always put myself in the position of reader – After crafting the piece, I read aloud to myself or have someone read to me while acting as the target audience.
You too can develop your own system of bringing clarity to your post. It’s important you don’t ignore this. So, now over to you: how are you adding clarity to what your audience is reading?