It may be old, but it is definitely not dead.
Email marketing has proven to be one of the all-time promotion pillars for successful online businesses.
It is the best way to maintain awareness of the people who’ve expressed interest in your brand.
Although, the technology is older than the internet itself, it remains one of the most efficient ways of establishing an almost personal connection with people across the globe.
For online businesses, email marketing is ahead of social media when it comes to converting followers into paying customers.
It is also the most efficient source of analytics data for digital marketers.
However, before you unlock the incredible potential of your email marketing, you need one piece of the puzzle first – converting visitors into subscribers.
Using Landing Pages to Build an Email List
You just cannot launch an email marketing campaign without subscribers.
Online marketers today utilize different methods of building an email list.
One particular “outbound” strategy is to purchase an email list so you could be the one to reach your audience first.
However, it should not be hard to see why this is not an efficient solution especially for the long-term.
This is why successful marketers deploy inbound strategies that grow an email list naturally over time.
This is done by optimizing lead acquisition channels such as social media and blogs before directing them to a landing page.
This is where conversions occur.
Apart from inbound channels, landing pages are also crucial for paid ad campaigns.
A landing page works by offering something of value in exchange for the audience’s contact information.
In this case, it should be the audience’s email address.
However, maximizing the conversion rate for your landing pages can be tricky.
The usual route is to build everything from scratch, evaluate its performance over time, and roll out the necessary changes based on the data.
However, that does not guarantee those changes will make improvements.
Without an effective landing page, you could be wasting all your inbound marketing efforts – letting all your potential customers go down the drain.
The hard fact is that it takes the time to develop a highly converting landing page on your own.
Gathering the required analytics data may take weeks, if not months. This is where landing page builders and templates come in.
Using Landing Page Templates
A landing page template cuts to the chase and gives your email marketing campaign a head start.
Being designed by professionals, most landing page templates are already laid out and pre-configured for optimal conversions.
This means you can just focus more on writing your email content and developing your lead acquisition channels.
The best part is you no longer have to pay to gain access to effective landing page templates.
Since these templates already use conversion-friendly layouts, you can focus solely on creating your copy.
One advantage of using GetResponse is that you can build specific landing pages for different purposes.
This includes opt-in pages, “Thank You” pages, newsletters, sales pages, and so on.
It also has integrated analytics and A/B testing tools to help you boost the performance of your pages even more.
It is an all-in-one platform that will also assist you in other areas of your email marketing campaigns as well.
The drag-and-drop editor allows you to build landing pages using “blocks” in place of visual elements.
This includes backgrounds, input fields, buttons, and text blocks.
You can organize and customize your page’s layout by moving, resizing, cropping, or re-shaping these objects.
Finally, you can also use the integrated image editor to apply filters, add stickers, or edit images with various brushes.
Optimizing Landing Pages
Make sure you look for responsive landing pages when browsing for templates.
These are themes that will automatically adjust to the smaller displays of handheld devices, such as smartphones and tablets.
This has never been more important now that more users are using their mobile devices to access the internet.
They also rely more on their phones for accessing essential online services such as email, social media, and even search engines.
If you want to maximize conversions, you should ensure that the experience is streamlined across all platforms.
Although there is already an enormous range of landing page templates available in the market, you still need your modifications to incorporate uniqueness and establish your brand’s identity.
Both Instapage and Lander are landing page creation tools that work similarly as GetResponse.
Lander also has an A/B testing tool to help you find the best version of your landing page much faster.
You may choose to start with a blank template or edit any of the existing templates to create a highly converting landing page.
You can add buttons, input fields, headlines, paragraphs, videos, and other visual elements using the drag-and-drop editor.
Using effective landing pages is the key to boosting your email list.
You can browse resources such as JustFreeThemes or use tools like Instapage and Lander to help you build high-performing landing pages.
However, if you need this done along with email marketing management and analytics, then opt for an all-in-one platform such as GetResponse.
** Written by Christopher Jan Benitez at IM-Blog101