Ecommerce Lessons to Keep Your Millennial Customers Engaged



Any marketer would know that their best efforts should never skip today’s workforce generation—the millennials. With millennials composing 1/3 of the Philippines’ population, it’s only valid that marketers and retailers recognize the group’s potential as consumers that will drive the economy in the future.

As the country’s local economy continues to experience growth along with the increasing millennial workforce, the purchasing ability of this group of consumers also grows higher. Getting them to purchase your product – moreover, keeping them engaged in your brand – is entirely another story, though.

It might be because they come from a rougher economic climate, because of their exposure to rapid changes in technology, or because they’re presented with too many options all at once. But, whatever the reason is, the fact still stands that millennials are a wiser and more experienced-oriented consumer.

In a nutshell, they are hard to please. Then again, this doesn’t mean there’s no workaround in keeping them engaged to your brand. With the rise of customer loyalty programs, driving them to your business despite the steep competition in the market has become a lot easier.

To provide further information on how you can keep your millennial customers, here are a few eCommerce lessons from some huge brands that you should know about.

#1. Offer Them Amazing Deals

Their purchasing power may have increased, but millennials still know a good deal when they see one. They barely shop without a coupon or promotional code.

eCommerce websites such as Zalora are very much aware of this, which is why discount vouchers have become a mainstay on their site.

#2. Give Them Exciting Rewards

Nothing else makes customers happier than exciting customer rewards. Give them rewards when it’s due, as it shows how grateful you are to them for continuously patronizing your brand.

It may be in the form of free shipping or freebies, but rest assured, it will do your business good to show your loyal customers that you value them well.

#3. Reach out to Them through Mobile

Millennials are tech-savvy and spend more time on the internet than any other generation. A 2013 study shows that millennials spend an average of 7.2 hours consuming media, with most of the time devoted to mobile devices. Fifty-four percent of this generation with mobile data access use their mobile phones either as their primary or exclusive means of surfing the internet.

If you want to truly reach out to the millennial market, you need to ensure that you have an app, or you optimize your website to be mobile-compliant to make sure that they can still access your products and services even if they’re on the go.

#4. Invest on Social Proof

According to Forbes, thirty-three percent of millennials review blogs before they make a purchase. On the other hand, another study shows that 63% of consumers are more likely to buy from a website if it displays rates and reviews.

With these in mind, having social proof from fellow customers, experts, celebrities, and friends on your site can help you retain your millennial customers and guide them further down the purchasing funnel. A good example of this is Amazon, which displays customers’ rates and reviews below their items.

#5. Make Purchasing Easy

For millennials who make real-time decisions and want everything in an instant, you want to be as clear as possible to ensure that their purchasing journey goes without any hitch. Ambiguity is not welcome in here, and a confusing navigation panel could only lead customers to leave the website—resulting in an increase in bounce rate, and a loss of a potential customer.

Sephora, for example, makes their checkout easy by providing a concise and clear interface that summarizes the ordered item, total cost, and quantity while having a call-to-action that says ‘secure checkout.’


When dealing with millennial customers, you’d want your business to provide a purchasing journey that’s clear, fast, and easy. Keeping pace with your millennial customers can easily be carried out by simply recalling the items discussed. Don’t overlook their importance in your sales, and instead, invest in them.


  1. Hey Apple Pineda,
    Its cool you have elaborated on different ways to effectively engage the millennials.

    This group is tech savvy and engaging then with mobile and social technology is a wise decision.

    The millennials are the latest customers we have around and I agree with you that they have the potential to boost the economy with their purchasing power.

    The more value we present to this group, the more interested they will get in purchasing from ecommerce.
    Sunday William recently posted…Have Your Sales Increased With the Lead Magnets You Created?My Profile

  2. Hello Apple Pineda,
    For every ecommerce business, there is need to identify who the millennials are and embrace them. The tips you highlighted are in order. Ensuring that this group shop easy and that they get value with each purchase should be the priority of every business.

    I completely agree with you that providing a purchasing journey that’s clear, fast, and easy for the millennials is perfect for dealing with their needs!

  3. Indeed, these ar ecommerce lessons that marketers can apply to engage the millennials successfully.

    Millennials need good reasons to be engaged and these should be made easy, simply and valuable.

    As ecommerce business, offering value and ensuring that mobile usage and social proofs are encouraged!

  4. Hey, Nice post indeed.
    When it comes to e-Commerce, customer satisfaction and Social appearance matters a lot. We need to get in touch with customer through emails, Phone Calls, SMS, and Social media Chanel. This will help e-commerce marketer to increase the sale as well as leads.
    Reward system is also a handy way to attract more customers.

    Thanks for sharing.
    Naveen Kumar recently posted…Boost The Likes You Receive on Roposo by Implying These SuggestionsMy Profile

  5. These are some great ways to keep the millennial customers engaged. Making it fast and easy to do things are one of the best ways to keep them engaged. We now live in a world where convenience is everywhere and people love it. When things even go a couple seconds to slow, that could be a turn off for people. We are now an impatient society and things need to be fast. Offering constant give-a-ways are a great way to keep them engaged as well, but the right things must be given away. Great post!
    Lawrence Berry recently posted…How To Network Successfully At ExhibitionsMy Profile

  6. Every generation has what appeals to them. Millennials do what appeals to them as well! These people born in the new millennium are technology aficionados and every marketing system must align with what they want and use.

    So, I agree with most of the lessons that eCommerce webmasters must learn and apply when it comes to millennials. Investing in mobile marketing, social marketing, innovative online marketing system will go a long way to achieve success!

  7. I am in support that every generation of buyers, the millennials included, should be provided with a purchasing journey that’s clear, fast, and easy.

    This will easily help them make quick buying decision.

    The journey must understand with understanding their demographic constituent and the inherent technological preference.

    Investing in Millennials is awesome, and I think this post should provide marketers with something to work with!

  8. Hey Apple Pineda,

    Engaging the Millennial customers should be an exciting experience. Ecommerce businesses should be proactive at ensuring that customers of this generation are enticed.

    The lessons shown here are revealing, especially at the fact that making purchasing easy should be an optimal experience.

    Thanks for sharing these exciting details with us!

  9. Hi Apple,

    It’s all about knowing your target market. Your provided great tips if your target market is millennials.

    They are a much different market than say baby boomers. They spend most of their time surfing the web on their phones rather than their computers. They are looking for social proof before they buy.

    Definitely gave me some things to think about when trying to reach this unique target market.

    Thanks for sharing.

    Take care my friend,