Content Marketing: The 4 Most Critical Components to Measure & Analyze


Content marketing has gained much traction over the last 18 months and for good reasons. It’s becoming an important part of any organization’s marketing mix and can have an immediate impact on how companies are perceived, as well as their success online.

Content marketing also has an immediate impact on search. The latest updates from Google (e.g., Hummingbird) emphasize even more the importance of producing good content and having good marketing practices in place to promote that content.

What are the various components of content marketing?

At a high level, content marketing has two obvious parts: content and marketing. While marketing practices are relatively known and can be summed by the various tactics in the marketing mix, content is the one that requires a little more explanation.


  1. Great share!

    This article is indeed informative.

    I’m pretty sure that the framework provided above will work out, and can give clearness to what the four components are important to analyze and measure.

    The four components, which are the message, the format, the distribution channel, and the promotion, can have equal impact on the overall success of your campaign, as what said in the article.

    I’ve learned a lot from reading this article.

    Thanks a lot! 🙂
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