We’ve been in business since 1996, and “content is king” has been a guiding principle in our industry since we started. Good marketing has always been all about creating high-quality, useful content that shows an understanding of your audience. As search engines become more like humans in their ability to separate quality from quackery, it’s more important than ever to give your visitors fresh, relevant content on a regular basis.
Of course, we know all too well how easy it is for businesses to put off marketing, especially when that marketing requires a lot of time and effort. That’s why we’ve come up with a list of other departments that are counting on your quality content to drive sales and grow your business.
Human Resources: Using Content to Boost Morale & Recruit New Employees
Did you know that the right content could boost morale and improve your corporate culture?
When your company produces a truly informative article, a laugh-out-loud funny video, or an infographic that gets shared across the internet, you aren’t just marketing. You’re giving your employees a reason to feel good about where they work.
You’re also giving talented professionals a reason to work with you – without ever placing a job ad or hiring a recruiter. People want to work at companies they respect. If your content shows that you’re creative and engaging, talented people will flock to your “Careers” page.
Salespeople Need Content to Inform Prospects
The right content can turn leads into customers. Whether it’s reaching people with the right email message at the right time or producing a definitive guide that inspires confidence in your product, your sales team can use content in a big way.
Social content, when it appears on a business networking platform like LinkedIn, is a great way to begin a conversation with prospects. Simple posts that show solid industry knowledge can hook someone who already had a loose interest in your company.
From there, case studies can be an especially compelling content type for your sales department. These offer potential customers a clear look at how others have successfully used your product or service to achieve their goals.
Use Content to Offer Customer Service
Done right, an excellent product guide or an interactive troubleshooting system can dramatically reduce the amount of time spent answering customer service emails or providing phone support to struggling users.
While not everyone will immediately go online to find a solution to a technical issue, many people will. These people would prefer to find the answer themselves – they don’t want to wait for an email reply or spend time on an awkward telephone call trying to get support.
Providing a product guide, FAQ, and user-friendly troubleshooting won’t completely eliminate your need for a customer service department, but it will decrease the strain on that department and make your phone-wary customers very happy.