Acquiring new customers these days is a challenge and a half. Marketing messages bombard your prospects up the wazoo. Your first point of contact is critical. It can make or break your ability to get a response. So, how can you...
The broad consensus of online marketing Guru's is that you need to establish trust with your prospects before you attempt to sell them anything. I need only to look at my inbox to see that this isn't necessarily true....
A recent debate amongst major marketers is whether the process still works. A lot of marketers have seen data that suggest customers are no longer entering at the top of their funnels and may even enter at the last...
Today’s successful B2B sales teams focus on building strong, trusting relationships with buyers before they even think about pitching. It’s only after your prospects truly believe that their success is your priority that they’ll consider closing a deal with you. When...
It may be old, but it is definitely not dead. Email marketing has proven to be one of the all-time promotion pillars for successful online businesses. It is the best way to maintain awareness of the people who've expressed interest in...
Deep down within our blood, we’ve grown a need to bond with others. To connect with everyone in our surroundings and share our experiences. In the online era of today, that bond is created through email. That’s why it’s...
There is this unending debate about “timing” when it comes to creating content and sharing on social media. In email marketing, timing is everything as well, and to ensure increased deliverability, open rate and conversion, the best timing to send...
What’s New with Email Deliverability and Security?  Keeping up with changes in email is challenging, but a new report from Litmus, an email creation, testing and analytics platform, will fill you in quickly. Among other findings, their “2016 State of...
Did you know that people are expected to open 4.9 billion email accounts by the end of 2017, an Email Statistics Report for 2015-2019 shows. Currently, there are 4.35 billion email accounts generated by 2.58 billion users. The annual growth...
Ping, pang, POOM! What’s that? The sound of some exotic Vegas slot machine? No. Sadly, that’s the sound of the gah-bah-gillions (made up number that’s REALLY BIG) of emails hitting my inbox. I spend way too much time dealing with emails. And...

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