I’m often asked by Bloggers, who craft excellent Blog posts, if there is something more they can do to leverage their Blog post content.
Apparently, the problem they face is a peculiar one. They take great pains to create a superb 1200 word Blog post on an attention grabbing topic, and then publish it. The Blog post undoubtedly adds value to their Blog site visitor. They get a maybe 4 to 10 comments, which they reply to. That’s it but most of them don’t know to leverage their blog post content.
They are already crafting their next Blog post while engaging with their commenter’s.
Painfully, it’s almost the same group of commenter’s seem to be visiting their Blog site and leaving comments.
For many Bloggers this is so much like running on treadmill. You are moving, perhaps fairly fast, BUT going nowhere.
Can you change this? Oh Yes! You definitely can.
Marketing Your Blog Post Content
This assumes that as a Blogger you have a presence on a few social streams like Twitter, Facebook, LinkedIn, Google+ and so on. If you don’t, then please stop right here and create your accounts on these vital social streams, right now. Social media plays a vital role in marketing your blog post.
Here’s how you can stretch out a single Blog post. It’s really not too difficult at all and pays back in spades.
Marketing Your Blog Post On Twitter
Most Bloggers, create Tweet content and promote through twitter with a tiny URL that points to their Blog post. Some Bloggers release this Tweet once, other Bloggers, release this Tweet multiple times a day. Here are some of the things that can happen.
Publishing the same Tweets multiple times a day looks a heck of a lot like SPAM. Your Twitter page visitors may begin to feel that you really do not have much to say on your Blog. Regular Tweeting pushes older Tweets right off the page. Beyond the line of sight of your Twitter page visitors. None of this is good for driving interested / curious visitors to your Blog site.
Here’s what a lot of Authority Bloggers do when they tweet about a Blog post.
They take the Blog post head line; create an appropriate Tweet with a tiny URL.
Next, they take several other sub-headlines from within the Blog post, and create Tweets using the sub-headlines content as the core of the Tweet and bind this to the same tiny URL which points to the Blog post.
Assuming that your Blog post has three sub-headlines, each headline being the start of something new within the Blog post. You can craft four different sounding Tweets from the Blog post Headline and its three sub-headlines.
Next, use one of many excellent and very modestly priced Twitter tools, such as Tweet Adder, UnFollow and so on to release this set of Tweets at different times in a day. You can repeat this for a couple of days, on let’s say alternate days after you release your Blog post.
Here’s The Kicker
Since four Tweets are ready, all connected to a tiny URL that points to your Blog post, you can re-use these same Tweets on:
Facebook, LinkedIn, Google+
Any other social stream that accepts content is such a format
Where your target audience is available
This way you make the effort once, of creating small interesting snippets of your Blog post content, bind this to a tiny URL that points back to the Blog post, and then use this across multiple social streams where you know your target audience hangs out to catch their attention.
Today there are multiple tools to schedule blog posts like Hootsuite, Buffer etc that allow you to schedule the dispatch of such interesting snippets of information, which point to a Blog post, to multiple social streams at different times in a day.
Make the Information Snippet Eye Catching
A really simple way to make the snippets of information you are posting on various social streams visually arresting is to add a great image to the content.
The image arrests the attention of those who are viewing your social stream, they read the interesting textual snippet, hopefully this combination drives them to click the URL and wind up on your Blog site to read and leave their comments on your Blog post.
This is the secret that authority Bloggers use to drive a ton of focused traffic to their Blog site.
You’ll see this approach is really bringing you dividends when:
- You notice the increase in the number of comments on your Blog posts
- Google Analytics shows an increase in the number of visitors to your Blog site
- When the bounce rate of your Blog site goes down
- When engaging with your site visitors comments starts bringing in more business
Take your Blog post head line and sub-headlines. Spin them off into small interesting snippets of information. Bind a tiny URL to these snippets, add a great image and then release this on multiple social streams, multiple times a day, either manually or using a plethora of inexpensive tools.
Just choose a tool whose performance and User Interface appeals to you, and watch your focused site visitor numbers swell.
If you use any other technique please do share your approach in the comments section below. I’m really looking forward to hearing from you. I’m sure other users will benefit from your input. Do take a look at my blog for more inforative posts and free digital marketing tutorials.