Brittney Ervin

  • ThumbnailHow does Facebook’s new Reactions feature play into the constantly-evolving landscape of social media marketing?


    When Facebook announced its new “Reactions” feature back in October, users began […]

    • Quite an interesting post. Indeed, the Facebook new reaction buttons has its potential benefits and inevitable drawbacks.

      One thing for me is clear though, with these features there would be more room for content segmentation.

      Social media marketers are going to use the opportunity to segment their content so as to meet with the reactions of the audience.

      Nevertheless, the drawbacks discussed must not be ignored. Only time will tell if these reactions are real or imaginary!

    • How will the Facebook reactions influence marketing? Well, its simple – they are going to ensure a more detailed and clearly defined marketing approach to address the needs of the audience.

      It will help give better expression to the kind of posts, shares and comments expressed. Knowing that a person’s reaction is ‘sad’ about a product would surely help the brand focus and promote contents that will change the reaction to happiness!

      Hopefully, I have answered this question? 😉

    • Sure, there is the possibility of richer data when it comes to the Facebook reaction.

      They are going to influence marketing in the way that will bring about generation of increased data.

      The content will now be richer in the sense that the target audience’s needs is considered.

      The reaction will give Facebook marketers ideas of real expression of the audience instead of what is obtainable with the “like” button, which is too generalized!

    • Hi Brittney!

      Great article with a lot of insights on Facebook! 😀

      I do agree with what you are saying here, in general, this new Facebook feature will definitely influence Facebook Marketing. For paid ads and for free facebook marketing methods.

      There are many possibilities, indeed. I mean, there is just more data from the users now.

      I think it is a fact that Facebook is now planning some sort of new changes to their PPC Advertising Features. Since they can now tell how someone is reacting to a certain post – this can be such a helpful insight for a marketing strategy within facebook.

      Thanks for sharing this information, Brittney!

      Very valuable, indeed. 🙂

      Keep up the great work!

      have an awesome weekend!

    • I have mixed feelings about the new Facebook ‘Reactions’.

      On one hand, I like them and I think they will help marketers assess the strength of their campaigns and measure whether they obtain the desired effect (example: expected positive response against unexpected negative or confused response).

      On the other, though, I think Reactions can be as easily manipulated as Likes and other forms of simple feedback, so they definitely won’t make for a completely reliable metric; possibly a side metric, but not the most important.

      In the end, compelling feedback and conversions remain the most reliable metrics.

      Also, as reported in the TechRepublic article linked, Reactions are about the topic at hand, not about the brand, so keeping the distinction in mind is important.

      All in all, in terms of general engagement and analysis of user sentiment, Reactions make for a nice addition to the pack. 🙂

      ~ Luana

    • I haven’t noticed any out of the ordinary results from Facebook reactions.

      Unless it’s too early to tell right now?

    • Hi Britney,

      Well, after going through this post, I have come to the conclusion that this statement should be taken seriously “

      Right now, only conjecture and theories exist. Many marketers feel hopeful that a Reactions-influenced algorithm will deliver their content more effectively to those who want to see it and are thus more likely to engage with it.

      The Facebook reactions will have more effect on brands that encourage engagements!

    • Very interesting thoughts shared in this blog post!

      I see that many companies presented on Facebook started to use Facebook reactions to promote their products/services as well.

      For example, they create competitions using Facebook reactions as the mechanism of actions in order to participate.

      I suppose that soon we will see more unexpected marketing creations 🙂

    • Hey Britney,

      Facebook reactions have changed the way we do things on this popular platform.

      From the introduction of these features, it was expected that these would bring about better engagements.

      Engagement influences marketing in the sense that people would be able to convert by association.

      At this point, there are many reactions – positive mostly – on Facebook reaction buttons.

    • Hi Brittney,

      Indeed, Facebook reactions influences marketing. It is common knowledge that the like buttons uniquely reveals what individuals think about a comment or link shared.

      With the many reactions buttons that are in place, we are now can uniquely express our intentions so that the sharer and other readers will use it to follow the trend of conversation!

    • The new Facebook reaction buttons readily reveals different expressions that could be attributed to followers. Each reactions expresses an emotion that tells what the reader is thinking and possible give the social marketer an idea of where to channel his marketing.

      Therefore, a good understanding these new features will harness the concerns of the readers so that marketing plans would be implemented for success!

    • All I know is that Facebook reactions are influencing marketing by ensuring that the right emotions are related.

      If this happens, the marketer is able to learn of what the audience thinks about his/her Facebook posts.

      Its good to have all of the revelations in this post and also all of the links and resources shared to buttress the points made!

    • It is quite clear that Amanda Hess’ criticism on the reactions gives us something to think about: “letting users craft distinguished, meaningful responses to a piece of content.”

      Facebook marketers can use the responses equally craft the right content that would influence marketing in the long run!

    • A major aspect of this post that must not be ignored is the influence that reactions will have on marketing.

      The features of the reaction buttons will help businesses determine what emotions are dominant with a section of readers or followers.

      For me, I see reactions as a tool for better marketing!

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